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Lange Rotating Curling Iron

Fail

Demand is soft, at -59.9% this quarter, so Lange Rotating Curling Iron is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$185K/yr153K searches / yr
90-day growth
-59.9%search demand this quarter
Competition
75%top-5 click share · 7 brands · 16 sellers

Flapen Score

Lange Rotating Curling Iron against its category

The dotted line is the Beauty & Personal Care average. Past it, Lange Rotating Curling Iron is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lange Rotating Curling Iron market on Amazon at a glance

Shoppers on Amazon United States searched for Lange Rotating Curling Iron 153K times last year and spent an estimated $185K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -59.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-59.9%
Conversion, latest week
2.5%
Market size, estimated
$185Ka year
Peak month
November7.0× the quietest month
Top search term
le pirouette rotating curling iron26K searches a year

02 · Price

A sale here is worth $49.22.

Listings sell for $49.22 on average, from $21.67 to $82.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $49.22 that is $12K to $25K a year per listing.

Average price
$49.22inside the $15 to $100 sweet spot
Price range
$21.67–$82.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$12K–$25K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #49 within Irons. It carries 4,813 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#49in Irons
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
4,813per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Lange Rotating Curling Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

16

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Brand 155%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Lange Rotating Curling Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Lange Rotating Curling Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • le pirouette rotating curling iron26K/yr
  • rotating curling iron 1 inch8K/yr
  • lange rotating curling iron12K/yr
  • fully automatic curling stick lazy curling tool12K/yr
  • wavytalk rotating curling iron7K/yr
  • lange le pirouette rotating curling iron13K/yr
  • wavytalk automatic curling iron6K/yr
  • rotating curling iron 1.5 inch5K/yr
  • lange pirouette rotating curling iron9K/yr
  • fully automatic curling stick4K/yr

Reviews and returns

What reviews say buyers love and hate about Lange Rotating Curling Iron

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Durability”
6.6%of orders come back
“Broke in a year”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lange Rotating Curling Iron questions

Answered from the same tracked data.