Is lange lip sleeping mask profitable to sell on Amazon United States?

The niche generates $56K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.3%. Flapen's verdict: Skip it (32/100).

How competitive is the lange lip sleeping mask niche?

1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lange lip sleeping mask?

Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 0.9%.

When does demand for lange lip sleeping mask peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the lange lip sleeping mask niche?

Listings span $15.79–$23.86; the average listing price is $20.95 (sweet spot $15–$100). The average incumbent carries 13,799 reviews — the moat a new listing must climb.

lange lip sleeping mask

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Incredible$15.79–$23.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$20.95

avg listing price — sweet spot $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,799.2

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$56K

$56K/yr · 42K searches

Growth

Bad-39.3%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lange lip sleeping mask is a $56K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lange lip sleeping mask market data

Units sold / yr: 3K–4K; avg 500–750/product
Revenue / yr: $63K–$84K; units × avg price
Conversion rate: 6.4%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 35 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

LANEIGE100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top lange lip sleeping mask search terms

laneige lip masque11K/yr -40.9%2.9% conv.
la neige lip sleep mask12K/yr -38.5%7.2% conv.
laneige lip sleeping mask berry4K/yr -6.4%10.3% conv.
laneige lip sleeping14K/yr -55.1%4.9% conv.
laneige lip mask berry2K/yr -37.8%8.4% conv.

All search terms

Top lange lip sleeping mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Berry

LANEIGE$21.204.6★37,041 rev

LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Gummy Bear

LANEIGE$21.614.7★4,837 rev

LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Vanilla

LANEIGE$22.284.7★7,299 rev

LANEIGE Lip Sleeping Mask Berry Duo | Overnight Lip Treatment Mask | Hydrating Korean Lip Care with Vitamin C Shea Butter & Coconut Oil | Includes Full Size + Mini Travel Size Lip Mask

LANEIGE$23.864.7★156 rev

LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Berry

LANEIGE$15.794.7★19,663 rev

Newest

by launch date

LANEIGE Lip Sleeping Mask Berry Duo | Overnight Lip Treatment Mask | Hydrating Korean Lip Care with Vitamin C Shea Butter & Coconut Oil | Includes Full Size + Mini Travel Size Lip Mask

LANEIGE$23.86156 rev

3mo ago

LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Gummy Bear

LANEIGE$21.614,837 rev

4y ago

LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Berry

LANEIGE$21.2037,041 rev

6y ago

LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Berry

LANEIGE$15.7919,663 rev

7y ago

LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Vanilla

LANEIGE$22.287,299 rev

9y ago

What buyers say about lange lip sleeping mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry32%

“Super moisturizing”

Soft Feel13%

“It goes on smoothly”

Smell10%

“it's perfectly scented”

Quality-Overall9%

“The formula is great like the others”

Value For Money6%

“so this is a great value”

Durability4%

“It stays on well”

Color2%

“Colors great”

Adhesion/Stickiness2%

“It feels great and not sticky”

Advertised Vs Actual Product2%

“Better than I expected”

Ease Of Application2%

“I especially appreciate that it comes with an applicator”

What buyers complain about

Moist/Dry19%

“Not moisturizing”

Value For Money16%

“not worth the price”

Smell7%

“Very unpleasant scent”

Functionality-Overall4%

“The mask doesn't do anything”

Product Condition4%

“very clearly used before”

Adhesion/Stickiness4%

“it is so sticky”

Suitability Winter Weather4%

“cracked lips up to winter weather”

Color3%

“The tint is very faint”

Allergies2%

“It becomes itchy”

Durability2%

“Doesnt last”

Top return reasons

Value For Money15%

Smell14%

Color11%

Product Condition11%

Advertised Vs Actual Product10%

Moist/Dry9%

Functionality-Overall9%

Size-Overall5%

Texture/Consistency-Overall4%

Adhesion/Stickiness3%

Common questions

Is lange lip sleeping mask profitable to sell on Amazon United States?: The niche generates $56K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.3%. Flapen's verdict: Skip it (32/100).
How competitive is the lange lip sleeping mask niche?: 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lange lip sleeping mask?: Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 0.9%.
When does demand for lange lip sleeping mask peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the lange lip sleeping mask niche?: Listings span $15.79–$23.86; the average listing price is $20.95 (sweet spot $15–$100). The average incumbent carries 13,799 reviews — the moat a new listing must climb.