Lanera Foundation for Women Over 60

Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.0M a year.

Searches, last 12 months

6.0M

Growth, 90 days vs prior 90

+25.1%

Conversion, latest week

5.6%

Market size, estimated

$12.0Ma year

Peak month

July13.4× the quietest month

Top search term

luxe foundation2.0M searches a year

Listings sell for $36.03 on average, from $27.40 to $42.89. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 20,000 to 25,000 of them. At $36.03 that is $721K to $901K a year per listing.

Average price

$36.03inside the $15 to $100 sweet spot

Price range

$27.40–$42.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

20,000–25,000

Revenue per listing a year

$721K–$901K

Returns

0.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #61 within Face. It carries 4,805 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

23.1%

Average rank

#61in Face

Average rating

4.04 starsAmazon United States average 4.42 stars

Average reviews

4,805per listing

Listings tracked

7

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

45 months