Laneige Water Sleeping Mask

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $628K a year.

Searches, last 12 months

324K

Growth, 90 days vs prior 90

-14.0%

Conversion, latest week

8.3%

Market size, estimated

$628Ka year

Peak month

December2.8× the quietest month

Top search term

laneige water sleeping mask114K searches a year

Listings sell for $23.38 on average, from $10.81 to $32.64. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $23.38 that is $70K to $94K a year per listing.

Average price

$23.38inside the $15 to $100 sweet spot

Price range

$10.81–$32.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

3,000–4,000

Revenue per listing a year

$70K–$94K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Masks. It carries 7,133 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#72in Masks

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

7,133per listing

Listings tracked

6

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months