Is laneige water sleeping mask profitable to sell on Amazon United States?

The niche generates $628K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (44/100).

How competitive is the laneige water sleeping mask niche?

3 brands and 17 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in laneige water sleeping mask?

Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 1.0%.

When does demand for laneige water sleeping mask peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the laneige water sleeping mask niche?

Listings span $10.81–$32.64; the average listing price is $23.38 (sweet spot $15–$100). The average incumbent carries 7,133 reviews — the moat a new listing must climb.

laneige water sleeping mask

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.38

avg listing price — sweet spot $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.81–$32.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$628K

$628K/yr · 324K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,132.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, laneige water sleeping mask is a $628K/yr Amazon United States market (324K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

laneige water sleeping mask market data

Units sold / yr: 25K–30K; avg 3,000–4,000/product
Revenue / yr: $585K–$701K; units × avg price
Conversion rate: 8.3%
Avg BSR: #72
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

LANEIGE85%
Abib8%
e.l.f.7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top laneige water sleeping mask search terms

laneige water sleeping mask114K/yr -14.1%12.0% conv.
laneige sleeping mask61K/yr -19.1%6.2% conv.
laneige mask13K/yr +0.0%5.7% conv.
laneige sleep mask16K/yr -6.6%6.8% conv.
abib rice probiotics overnight mask10K/yr +0.5%9.9% conv.
laneige face mask10K/yr +7.3%3.4% conv.
elf sleeping mask22K/yr +11.3%13.9% conv.
korean sleeping mask10K/yr +4.8%0.5% conv.
hydrating sleep mask8K/yr -17.7%1.1% conv.
abib overnight mask7K/yr -25.6%5.7% conv.

All search terms

Top laneige water sleeping mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care

LANEIGE$29.134.6★644 rev

LANEIGE Bouncy & Firm Sleeping Mask: Korean Overnight Face Mask to Plump Firm & Boost Elasticity with Peony & Collagen Complex for Visibly Plumper Hydrated Skin| Korean Skin Care

LANEIGE$32.644.6★1,528 rev

Abib Rice Probiotics Overnight Face Mask Barrier Jelly 2.7 fl oz | Korean Sleeping Mask for Glass Skin | Moisturizing & Slugging Cream

Abib$15.944.4★970 rev

e.l.f. SKIN Holy Hydration! Sleeping Mask Moisturizing & Plumping Dual-Use Sleep Or Rinse-Off Face Mask Soothes Skin With A Creamy Formula

e.l.f.$10.814.6★2,424 rev

LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care

LANEIGE$30.864.6★243 rev

Newest

by launch date

LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care

LANEIGE$30.86243 rev

9mo ago

LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care

LANEIGE$29.13644 rev

10mo ago

LANEIGE Bouncy & Firm Sleeping Mask: Korean Overnight Face Mask to Plump Firm & Boost Elasticity with Peony & Collagen Complex for Visibly Plumper Hydrated Skin| Korean Skin Care

LANEIGE$32.641,528 rev

2y ago

Abib Rice Probiotics Overnight Face Mask Barrier Jelly 2.7 fl oz | Korean Sleeping Mask for Glass Skin | Moisturizing & Slugging Cream

Abib$15.94970 rev

3y ago

e.l.f. SKIN Holy Hydration! Sleeping Mask Moisturizing & Plumping Dual-Use Sleep Or Rinse-Off Face Mask Soothes Skin With A Creamy Formula

e.l.f.$10.812,424 rev

5y ago

What buyers say about laneige water sleeping mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry34%

“Great moisturizer”

Soft Feel12%

“Creamy smooth”

Quality-Overall9%

“Good quality mask”

Value For Money6%

“Excellent price”

Suitability Dry Skin5%

“Love it, helps my dry skin”

Smell5%

“it's perfectly scented”

Suitability Combination Skin5%

“Works well on my sensitive skin”

Durability2%

“It stays on well”

Absorbency2%

“It absorbs well”

Adhesion/Stickiness2%

“stays sticky BUT so worth it”

What buyers complain about

Moist/Dry20%

“not moisturizing”

Value For Money9%

“This is the biggest waste of money”

Smell6%

“i really hate the scent”

Adhesion/Stickiness6%

“it doesnt stay sticky like a lot of other gel based face products”

Allergies6%

“It becomes itchy”

Thickness4%

“Goes on very thick”

Suitability Dry Skin3%

“but it was still not enough for the dryness my skin was experiencing”

Functionality-Overall3%

“Doesnt work”

Texture/Consistency-Overall3%

“I definitely dont recommend if your looking for more of a balm texture rather then a sticky waxy texture”

Suitability Winter Weather2%

“cracked lips up to winter weather”

Top return reasons

Moist/Dry13%

Value For Money12%

Functionality-Overall12%

Smell12%

Advertised Vs Actual Product11%

Product Condition9%

Adhesion/Stickiness5%

Texture/Consistency-Overall4%

Suitability Humid Weather4%

Size-Overall3%

Common questions

Is laneige water sleeping mask profitable to sell on Amazon United States?: The niche generates $628K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (44/100).
How competitive is the laneige water sleeping mask niche?: 3 brands and 17 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in laneige water sleeping mask?: Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 1.0%.
When does demand for laneige water sleeping mask peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the laneige water sleeping mask niche?: Listings span $10.81–$32.64; the average listing price is $23.38 (sweet spot $15–$100). The average incumbent carries 7,133 reviews — the moat a new listing must climb.