laneige strawberry shortcake lip mask
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.93avg listing price — sweet spot $15–$100
Price range
Incredible$18.00–$29.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good520.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$31K$31K/yr · 33K searches
Growth
Bad-49.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, laneige strawberry shortcake lip mask is a $31K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
laneige strawberry shortcake lip mask market data
- Units sold / yr
- 2K–2K
- avg 250–500/product
- Revenue / yr
- $36K–$48K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 25 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- LANEIGE100%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 25 weeks — -49.1% search growth over the last 90 days.Top laneige strawberry shortcake lip mask search terms
- laneige strawberry shortcake5K/yr
- laneige baskin robbins lip mask7K/yr
- laneige lip mask strawberry shortcake5K/yr
- laneige lip mask baskin robbins4K/yr
- strawberry shortcake laneige4K/yr
- laneige strawberry shortcake lip mask8K/yr
Top laneige strawberry shortcake lip mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Strawberry Shortcake
LANEIGE$24.244.7★441 rev
LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla
LANEIGE$29.554.6★288 rev
LANEIGE Glaze Craze Tinted Lip Serum Strawberry Sprinkles: Hydrating Serum for Glossy Nourished Lips with Plumping Polypeptides 0.42 oz
LANEIGE$18.004.7★833 rev
Newest
by launch dateLANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla
LANEIGE$29.55288 rev
LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Strawberry Shortcake
LANEIGE$24.24441 rev
LANEIGE Glaze Craze Tinted Lip Serum Strawberry Sprinkles: Hydrating Serum for Glossy Nourished Lips with Plumping Polypeptides 0.42 oz
LANEIGE$18.00833 rev
Trending
90-day click momentumLANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla
LANEIGE$29.554.6★
LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Strawberry Shortcake
LANEIGE$24.244.7★
LANEIGE Glaze Craze Tinted Lip Serum Strawberry Sprinkles: Hydrating Serum for Glossy Nourished Lips with Plumping Polypeptides 0.42 oz
LANEIGE$18.004.7★
What buyers say about laneige strawberry shortcake lip mask
What buyers praise and complain about, mined from review topics.What buyers love
“Definitely moisturizes”
“It's so soft”
“Sweet aroma”
“Great value for the money”
“Quality is consistent”
“this is my favorite color they make”
“Its so easy to apply and tastes great”
“it has not broken anything”
“.I found that Carmex cherry chapstick has the exact consistency”
“It offers shine for like a good lip gloss”
What buyers complain about
“Little pricey”
“I was expecting it to be pink”
“Still feel dry”
“Not full-sized”
“They are no softer”
“It doesnt get absorbed”
“Unfortunately it doesnt help protect”
“Didnt work for me”
“The tube gloss is thick”
“Severe reaction”
Top return reasons
Common questions
- Is laneige strawberry shortcake lip mask profitable to sell on Amazon United States?
- The niche generates $31K/yr across 3 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -49.1%. Flapen's verdict: Skip it (31/100).
- How competitive is the laneige strawberry shortcake lip mask niche?
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in laneige strawberry shortcake lip mask?
- Top complaints mined from reviews: Value For Money, Color, Moist/Dry. The return rate is 1.1%.
- What does it cost to enter the laneige strawberry shortcake lip mask niche?
- Listings span $18.00–$29.55; the average listing price is $23.93 (sweet spot $15–$100). The average incumbent carries 521 reviews — the moat a new listing must climb.