laneige set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.02avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great$12.09–$44.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$308K$308K/yr · 299K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,609avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-48.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, laneige set is a $308K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
laneige set market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $325K–$390K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #263
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 4.3%
- Avg brand age
- 36 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
0%
- LANEIGE72%
- Sol de Janeiro12%
- Mario Badescu11%
- Summer Fridays5%
- e.l.f.1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -48.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 14.7×
Top laneige set search terms
- laneige gift set146K/yr
- laneige mini set52K/yr
- laneige travel kit10K/yr
- laneige skincare set13K/yr
- beauty bundle9K/yr
- sol de janeiro 68 set13K/yr
- mario badescu travel size4K/yr
- mario badescu set9K/yr
- mario badescu kit5K/yr
- laniege set7K/yr
Top laneige set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LANEIGE Icons To Go Set: Cream Skin Water Bank Cream Lip Sleeping Mask Water Sleeping Mask Travel Size Full Size Hydrate Barrier-Boosting
LANEIGE$26.904.5★779 rev
LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla
LANEIGE$29.504.6★267 rev
LANEIGE Daily Hydration Essential Set | Gentle Gel Cleanser Cream Skin Mist & Water Bank Blue Hyaluronic Cream Moisturizer
LANEIGE$36.754.6★75 rev
SOL DE JANEIRO Beija Flor Jet Set
Sol de Janeiro$30.204.7★19,389 rev
LANEIGE Mini Lip Glowy Balm Set: Travel-Sized Sheer Tinted Lip Balms with Shea & Murumur Butter for Hydrated & Glossy Lips
LANEIGE$24.914.8★1,035 rev
Newest
by launch date
LANEIGE Lip Sleeping Mask Berry Duo | Overnight Lip Treatment Mask | Hydrating Korean Lip Care with Vitamin C Shea Butter & Coconut Oil | Includes Full Size + Mini Travel Size Lip Mask
LANEIGE$23.86140 rev
Mario Badescu Rose Essentials 3-Piece Set Rose Body Wash Rosewater Facial Spray & Lip Balm for Hydrating Head-to-Toe Skincare
Mario Badescu$15.1131 rev
LANEIGE Bouncy Skin On The Go Set | Bouncy & Firm Serum Sleeping Mask & Eye Sleeping Mask + Pouch | K-Beauty Trio for Visibly Plump Firm Hydrated Skin
LANEIGE$44.3130 rev
LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla
LANEIGE$29.50267 rev
LANEIGE Blurred Skin & Glowy Lips Set | Laneige Neo Blurring Powder & Glaze Craze Tinted Lip Serum | K-Beauty Duo for Shine-Free Skin & Glassy Lips
LANEIGE$33.3246 rev
Trending
90-day click momentum
Mario Badescu Good Skin Is Forever & Ageless 5-Piece Set Cleansing Oil Peptide Serum Seaweed Night Cream Collagen Mask & Eye Cream for Hydrated Smoother-Looking Skin
Mario Badescu$32.424.5★
LANEIGE Lip Sleeping Mask Berry Duo | Overnight Lip Treatment Mask | Hydrating Korean Lip Care with Vitamin C Shea Butter & Coconut Oil | Includes Full Size + Mini Travel Size Lip Mask
LANEIGE$23.864.7★
Mario Badescu Rose Essentials 3-Piece Set Rose Body Wash Rosewater Facial Spray & Lip Balm for Hydrating Head-to-Toe Skincare
Mario Badescu$15.114.6★
Mario Badescu Coconut Body Travel Trio Coconut Body Wash Body Butter & Body Oil Spray with Shea Butter Argan Oil & Aloe for Soft Smooth Nourished Radiant Skin
Mario Badescu$12.094.6★
LANEIGE Bouncy Skin On The Go Set | Bouncy & Firm Serum Sleeping Mask & Eye Sleeping Mask + Pouch | K-Beauty Trio for Visibly Plump Firm Hydrated Skin
LANEIGE$44.314.3★
What buyers say about laneige set
What buyers praise and complain about, mined from review topics.What buyers love
“Best smell”
“Very hydrating”
“They make quality products at an affordable price”
“is affordable”
“Very soft”
“Everything is conveniently sized for travel, works beautifully together, and leaves my skin feeling hydrated and refreshed”
“Great product for combination skin”
“they're perfect for when your skin is dry”
“As advertised”
“The color is very cute”
What buyers complain about
“Smaller than expected”
“Heavily Scented”
“Not worth the price”
“Not moisturising”
“used. This was USED. Box was mangled but I didnt care, products had fingerprints in them upon opening.”
“Made my skin break out”
“Feels cheap, not worth the price”
“I am not a fan of thick body butters”
“I think my skin is too sensitive for it”
“turns my lips brown”
Top return reasons
Common questions
- Is laneige set profitable to sell on Amazon United States?
- The niche generates $308K/yr across 22 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -48.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the laneige set niche?
- 5 brands and 14 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in laneige set?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 1.0%.
- When does demand for laneige set peak?
- Demand peaks in Nov–Dec; the busiest month runs 14.7× the quietest.
- What does it cost to enter the laneige set niche?
- Listings span $12.09–$44.31; the average listing price is $26.02 (sweet spot $15–$100). The average incumbent carries 3,609 reviews — the moat a new listing must climb.