laneige midnight minis set
Worth a lookShows low returns (0.5%), but a small market ($31K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$18.11avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$4.67–$106.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Review moat
Bad20,897.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$31K$31K/yr · 76K searches
According to Flapen's Amazon United States niche tracking, laneige midnight minis set is a $31K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
laneige midnight minis set market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $36K–$45K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 90%
- Out of stock
- 3.9%
- Avg brand age
- 42 months
- Avg seller age
- 134 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
116
Top-5 brand share
45%
Top 20: 87%
Top-5 click share
33%
Top 20: 78%
Open market
51%
- e.l.f.12%
- Lip Smacker11%
- VESPRO11%
- HOSAILY7%
- L.A. COLORS4%
- Patchology4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.5×
Top laneige midnight minis set search terms
- tween makeup57K/yr
- make up gifts for women11K/yr
- makeup stuff for teen girls5K/yr
- clearance makeup lots1K/yr
- holiday makeup gift set1K/yr
Top laneige midnight minis set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
All In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
VESPRO$15.504.5★175 rev
HOSAILY Roll-on Holographic Body Glitter Gel for Face Hair Chameleon Color Changing Glitter Gel Under Light Chunky Mermaid Sequins Festival Party Rave Accessories Shimmer Makeup (Sparkling Pink)
HOSAILY$7.864.6★1,054 rev
Lip Smacker Hello Kitty So Jelly Lip & Cheek Tint Moisturizing Sheer & Buildable Color Fun Bouncy Jelly Texture Sweet Cherry Flavor - Cherry
Lip Smacker$5.124.4★1,230 rev
e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Cherry & Bubblegum
e.l.f.$8.484.6★26,294 rev
L.A. COLORS 16 Color Eyeshadow Palette Haute C74202TAG
L.A. COLORS$5.324.3★6,253 rev
Newest
by launch datee.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Cherry & Bubblegum
e.l.f.$8.4826,294 rev
All In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
VESPRO$15.50175 rev
Makeup Kit Makeup Set for Teens Girls Make up Gift Sets for Teen Girls 10-12 Make up Kits for Teenagers14-16 Gifts
LAZORA$21.22485 rev
Hair and Body Glitter Spray Shimmering Powder Sparkle Powder Makeup Glitter Loose Sparkle Makeup for Body Highlighter Festival Prom Rave Accessories (Glint-Rainbow)
LemonSac$8.92315 rev
Makeup Kit for Teens Makeup Gift Set for Beginners Teenager Makeup Sets Travel Makeup Kits for Teenagers Girls 14-16 Make Up Kit for Teen & Girls
venshun$19.19907 rev
Trending
90-day click momentum
Vogewood Birthday Gift for Women-Duffle Bag with Shoe Compartment Personalized Gift-Weekender Bag for WomenOvernight Bag with Wet Pocket Girls Travel Bag with Makeup Bag Gifts for Grandma (Letter K)
Vogewood$38.334.7★
Summer Fridays Dream Lip Oil - Hydrating Tinted Lip Gloss Oil - Non-Sticky Formula with Skincare Benefits for Long-Lasting Softness + Shine - Effortless Beauty Gifts - Pink Cloud (0.15 Oz)
Summer Fridays$22.884.6★
Hair and Body Glitter Spray Shimmering Powder Sparkle Powder Makeup Glitter Loose Sparkle Makeup for Body Highlighter Festival Prom Rave Accessories (Glint-Rainbow)
LemonSac$8.924.4★
Patchology Eye Want Cake Hydrating & Smoothing Eye Patches Under Eye Masks for Puffy Eyes Dark Circles and Fine Lines Birthday Cake Inspired Self-Care Essentials 5-Pack
Patchology$11.004.7★
All In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
VESPRO$15.504.5★
What buyers say about laneige midnight minis set
What buyers praise and complain about, mined from review topics.What buyers love
“I got the mascara and the primer and absolutely love it”
“Best Deal”
“Great quality, love the lighting”
“Beautiful Colors”
“Easy application”
“I love this gloss”
“Goes on smooth”
“Good for gifting”
“Great smell”
“Very hydrating”
What buyers complain about
“It does make eyelashes look false”
“It smudges”
“Too short”
“product was extremely dry”
“Inaccurate color shown”
“Broke Quickly”
“Poor quality control”
“Not worth the price”
“making it difficult to use”
“had a reaction”
Top return reasons
Common questions
- Is laneige midnight minis set profitable to sell on Amazon United States?
- The niche generates $31K/yr across 49 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the laneige midnight minis set niche?
- 34 brands and 116 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in laneige midnight minis set?
- Top complaints mined from reviews: Eyelash Quality, Smudge Resistance, Size-Overall. The return rate is 0.5%.
- When does demand for laneige midnight minis set peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 17.5× the quietest.
- What does it cost to enter the laneige midnight minis set niche?
- Listings span $4.67–$106.71; the average listing price is $18.11 (sweet spot $15–$100). The average incumbent carries 20,898 reviews — the moat a new listing must climb.