Laneige Midnight Minis Set

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

76K

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

2.2%

Market size, estimated

$31Ka year

Peak month

December17.5× the quietest month

Top search term

tween makeup57K searches a year

Listings sell for $18.11 on average, from $4.67 to $106.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.11 that is $0 to $2K a year per listing.

Average price

$18.11inside the $15 to $100 sweet spot

Price range

$4.67–$106.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #79 within Makeup Sets. It carries 20,898 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

3.9%

Average rank

#79in Makeup Sets

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

20,898per listing

Listings tracked

49

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

42 months