Is laneige lip sleeping mask vanilla profitable to sell on Amazon United States?

The niche generates $30K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Skip it (34/100).

How competitive is the laneige lip sleeping mask vanilla niche?

8 brands and 50 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in laneige lip sleeping mask vanilla?

Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.5%.

When does demand for laneige lip sleeping mask vanilla peak?

Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the laneige lip sleeping mask vanilla niche?

Listings span $4.63–$29.55; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 5,163 reviews — the moat a new listing must climb.

laneige lip sleeping mask vanilla

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Good$4.63–$29.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.36

avg listing price — sweet spot $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,162.71

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

Market size

Bad$30K

$30K/yr · 49K searches

According to Flapen's Amazon United States niche tracking, laneige lip sleeping mask vanilla is a $30K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

laneige lip sleeping mask vanilla market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $37K–$49K; units × avg price
Conversion rate: 4.9%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

LANEIGE54%
e.l.f.13%
eos12%
Summer Fridays7%
Tree Hut4%
Sokgo4%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -16.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top laneige lip sleeping mask vanilla search terms

vanilla lip gloss26K/yr -16.5%2.7% conv.
laneige vanilla8K/yr -7.8%12.2% conv.
laneige lip mask vanilla5K/yr +1.2%9.9% conv.
vanilla lip oil4K/yr -29.8%1.7% conv.
vanilla laneige4K/yr -34.7%11.6% conv.
laneige lip sleeping mask vanilla2K/yr +35.5%16.0% conv.
laneige vanilla lip mask2K/yr -44.8%18.9% conv.

All search terms

Top laneige lip sleeping mask vanilla products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Vanilla

LANEIGE$15.874.6★948 rev

LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Vanilla

LANEIGE$22.284.7★7,299 rev

e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Vanilla Soft Serve

e.l.f.$8.874.6★6,629 rev

eos Lip Butter Vanilla Cashmere Peptide Lip Treatment 0.35 oz

eos$6.824.6★4,471 rev

Summer Fridays Lip Butter Balm - Conditioning Lip Mask and Lip Balm for Instant Moisture Shine and Hydration - Sheer-Tinted Soothing Lip Care - Vanilla (.5 Oz)

Summer Fridays$23.994.7★10,168 rev

Newest

by launch date

LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla

LANEIGE$29.55288 rev

6mo ago

Tree Hut Vanilla Hydrating Lip Oil Non-Sticky High-Shine Lip Gloss Oil Moisturizing Formula with Vitamin E & Squalane for Soft Smooth Lips 0.11 fl oz

Tree Hut$9.68180 rev

7mo ago

e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Vanilla Soft Serve

e.l.f.$8.876,629 rev

10mo ago

Vitamasques Lip Butter Balm Vanilla Creme Korean Lip Balm - Peptide Lip Treatment - Lip Balm Hydrating - Light Tinted Lip balm - Made in Korea - 0.33 fl.oz

Vitamasques$6.80898 rev

1y ago

Rimmel London Oh My Gloss Butter Me Up Lip Butter Balm 001 Vanilla Frost Hydrating Lip Balm Tinted Lip Balm Lip Care Hydration Nourishing Squalene

Rimmel$6.73950 rev

1y ago

What buyers say about laneige lip sleeping mask vanilla

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“Scent is delightful”

Moist/Dry20%

“Very hydrating”

Soft Feel13%

“Buttery soft lips”

Quality-Overall7%

“Quality is consistent”

Value For Money5%

“affordable price”

Texture/Consistency-Overall3%

“Nice texture”

Brightness/Shine/Glow2%

“Perfect everyday gloss”

Ease Of Application2%

“Great application”

Adhesion/Stickiness2%

“not too sticky”

Durability2%

“Lasts all day”

What buyers complain about

Smell16%

“Smells old”

Moist/Dry13%

“I have very dry”

Value For Money10%

“Expensive”

Adhesion/Stickiness7%

“Just the slightest stickiness”

Thickness5%

“just way too thick”

Size-Overall4%

“The tube is smaller than youll think”

Product Condition2%

“arrived open and used”

Texture/Consistency-Overall2%

“I dont like the texture”

Allergies2%

“Severe reaction”

Durability1%

“But it just doesn't last”

Top return reasons

Smell18%

Size-Overall10%

Product Condition10%

Advertised Vs Actual Product7%

Value For Money7%

Moist/Dry7%

Color7%

Texture/Consistency-Overall7%

Adhesion/Stickiness6%

Functionality-Overall4%

Common questions

Is laneige lip sleeping mask vanilla profitable to sell on Amazon United States?: The niche generates $30K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Skip it (34/100).
How competitive is the laneige lip sleeping mask vanilla niche?: 8 brands and 50 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in laneige lip sleeping mask vanilla?: Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.5%.
When does demand for laneige lip sleeping mask vanilla peak?: Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the laneige lip sleeping mask vanilla niche?: Listings span $4.63–$29.55; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 5,163 reviews — the moat a new listing must climb.