Is laneige lip sleeping mask profitable to sell on Amazon United States?

The niche generates $3.9M/yr across 14 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (47/100).

How competitive is the laneige lip sleeping mask niche?

1 brands and 5 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in laneige lip sleeping mask?

Top complaints mined from reviews: Value For Money, Moist/Dry, Color. The return rate is 1.1%.

When does demand for laneige lip sleeping mask peak?

Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.

What does it cost to enter the laneige lip sleeping mask niche?

Listings span $14.19–$34.18; the average listing price is $22.60 (sweet spot $15–$100). The average incumbent carries 5,282 reviews — the moat a new listing must climb.

laneige lip sleeping mask

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$3.9M

$3.9M/yr · 6.5M searches

Avg price

Great$22.60

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$14.19–$34.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,281.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, laneige lip sleeping mask is a $3.9M/yr Amazon United States market (6.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

laneige lip sleeping mask market data

Units sold / yr: 300K–400K; avg 15,000–20,000/product
Revenue / yr: $6.8M–$9.0M; units × avg price
Conversion rate: 2.6%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 124 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

LANEIGE100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Open Trend

Top laneige lip sleeping mask search terms

laneige3.4M/yr -2.1%2.7% conv.
laneige lip mask1.9M/yr -21.3%6.5% conv.
laneige lip sleeping mask200K/yr +10.5%4.9% conv.
laniege164K/yr +16.4%3.6% conv.
lanage89K/yr +12.7%2.8% conv.
lineage69K/yr +14.9%0.3% conv.
laneige set175K/yr -40.5%0.8% conv.
lip mask laneige76K/yr -32.7%6.2% conv.
lainge31K/yr +8.9%3.3% conv.
la neige38K/yr -5.9%6.1% conv.

All search terms

Top laneige lip sleeping mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Berry

LANEIGE$21.204.6★37,041 rev

LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Berry

LANEIGE$15.794.7★19,663 rev

LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla

LANEIGE$29.554.6★288 rev

LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care

LANEIGE$29.194.6★664 rev

LANEIGE Glaze Craze Tinted Lip Serum Strawberry Sprinkles: Hydrating Serum for Glossy Nourished Lips with Plumping Polypeptides 0.42 oz

LANEIGE$18.004.7★833 rev

Newest

by launch date

LANEIGE Lip Sleeping Mask Berry Duo | Overnight Lip Treatment Mask | Hydrating Korean Lip Care with Vitamin C Shea Butter & Coconut Oil | Includes Full Size + Mini Travel Size Lip Mask

LANEIGE$23.86156 rev

3mo ago

LANEIGE JuicePop Box Korean Lip Tint: Long-Lasting Hydrating Lightweight Tint Buildable Juicy Color & Nourishing Shine K-Beauty Lip Essential for Long-Lasting Comfort Lo-Fi Mauve

LANEIGE$21.11801 rev

5mo ago

LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla

LANEIGE$29.55288 rev

6mo ago

LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Taro Bubble Tea

LANEIGE$14.19128 rev

7mo ago

LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care

LANEIGE$29.19664 rev

10mo ago

What buyers say about laneige lip sleeping mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry24%

“Super hydrating”

Soft Feel12%

“Love the silky smooth feel”

Quality-Overall9%

“Quality is consistent”

Color7%

“The color is pretty”

Smell7%

“The scent is light”

Value For Money5%

“Great for the price”

Suitability Combination Skin4%

“It gives my skin a smoother”

Durability2%

“It has good lasting power”

Suitability Dry Skin2%

“Fav moisturizer for dry skin”

Brightness/Shine/Glow2%

“I love the shine”

What buyers complain about

Value For Money13%

“Expensive”

Moist/Dry12%

“Does not moisturise at all”

Color5%

“virtually NO color”

Allergies4%

“makes me itch”

Smell4%

“bad smell”

Durability4%

“Broken bottle”

Functionality-Overall4%

“Did not work well at all”

Size-Overall3%

“they are very small”

Product Condition3%

“It was heavily used by someone else”

Adhesion/Stickiness2%

“it doesnt stay sticky like a lot of other gel based face products”

Top return reasons

Color21%

Advertised Vs Actual Product12%

Functionality-Overall9%

Value For Money9%

Smell8%

Product Condition8%

Moist/Dry7%

Size-Overall4%

Texture/Consistency-Overall4%

Adhesion/Stickiness3%

Common questions

Is laneige lip sleeping mask profitable to sell on Amazon United States?: The niche generates $3.9M/yr across 14 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (47/100).
How competitive is the laneige lip sleeping mask niche?: 1 brands and 5 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in laneige lip sleeping mask?: Top complaints mined from reviews: Value For Money, Moist/Dry, Color. The return rate is 1.1%.
When does demand for laneige lip sleeping mask peak?: Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.
What does it cost to enter the laneige lip sleeping mask niche?: Listings span $14.19–$34.18; the average listing price is $22.60 (sweet spot $15–$100). The average incumbent carries 5,282 reviews — the moat a new listing must climb.