Laneige Lip Sleeping Mask

Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months

6.5M

Growth, 90 days vs prior 90

-9.4%

Conversion, latest week

2.6%

Market size, estimated

$3.9Ma year

Peak month

December6.5× the quietest month

Top search term

laneige3.4M searches a year

Listings sell for $22.60 on average, from $14.19 to $34.18. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $22.60 that is $339K to $452K a year per listing.

Average price

$22.60inside the $15 to $100 sweet spot

Price range

$14.19–$34.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

15,000–20,000

Revenue per listing a year

$339K–$452K

Returns

1.1%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Lip Care. It carries 5,282 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Lip Care

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

5,282per listing

Listings tracked

14

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

48 months