Laneige Bouncy and Firm Sleeping Mask

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

17K

Growth, 90 days vs prior 90

-20.0%

Conversion, latest week

10.6%

Market size, estimated

$62Ka year

Peak month

December2.2× the quietest month

Top search term

laneige eye sleeping mask10K searches a year

Listings sell for $35.49 on average, from $29.52 to $44.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $35.49 that is $9K to $18K a year per listing.

Average price

$35.49inside the $15 to $100 sweet spot

Price range

$29.52–$44.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

250–500

Revenue per listing a year

$9K–$18K

Returns

1.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #110 within Eyes. It carries 724 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#110in Eyes

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

724per listing

Listings tracked

3

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months