Laneige

Shoppers searched for this 10.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.8M a year.

Searches, last 12 months

10.7M

Growth, 90 days vs prior 90

-14.0%

Conversion, latest week

3.6%

Market size, estimated

$7.8Ma year

Peak month

December4.4× the quietest month

Top search term

laneige3.4M searches a year

Listings sell for $20.27 on average, from $7.68 to $34.18. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 30,000 to 40,000 of them. At $20.27 that is $608K to $811K a year per listing.

Average price

$20.27inside the $15 to $100 sweet spot

Price range

$7.68–$34.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

30,000–40,000

Revenue per listing a year

$608K–$811K

Returns

1.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Lip Care. It carries 4,920 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#27in Lip Care

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

4,920per listing

Listings tracked

18

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

46 months