Is laneige profitable to sell on Amazon United States?

The niche generates $7.8M/yr across 18 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (49/100).

How competitive is the laneige niche?

4 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in laneige?

Top complaints mined from reviews: Moist/Dry, Value For Money, Functionality-Overall. The return rate is 1.1%.

When does demand for laneige peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the laneige niche?

Listings span $7.68–$34.18; the average listing price is $20.27 (sweet spot $15–$100). The average incumbent carries 4,920 reviews — the moat a new listing must climb.

laneige

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$7.8M

$7.8M/yr · 10.7M searches

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$20.27

avg listing price — sweet spot $15–$100

Price range

Good$7.68–$34.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,920.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, laneige is a $7.8M/yr Amazon United States market (10.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

laneige market data

Units sold / yr: 500K–600K; avg 30,000–40,000/product
Revenue / yr: $10.1M–$12.2M; units × avg price
Conversion rate: 3.6%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 124 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

LANEIGE92%
e.l.f.4%
Laka3%
Mario Badescu2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top laneige search terms

laneige3.4M/yr -2.1%2.8% conv.
lip mask2.1M/yr -27.9%1.9% conv.
laneige lip mask1.9M/yr -21.3%6.6% conv.
laneige lip balm661K/yr -5.3%4.6% conv.
lip mask overnight414K/yr -24.8%1.8% conv.
laneige lip gloss574K/yr -21.2%4.3% conv.
laneige lip sleeping mask200K/yr +10.5%4.9% conv.
overnight lip mask216K/yr -19.1%1.3% conv.
laneige lip216K/yr -23.0%3.7% conv.
laniege164K/yr +16.4%3.7% conv.

All search terms

Top laneige products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Berry

LANEIGE$21.204.6★37,041 rev

LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Berry

LANEIGE$15.794.7★19,663 rev

LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla

LANEIGE$29.554.6★288 rev

LANEIGE Glaze Craze Tinted Lip Serum Strawberry Sprinkles: Hydrating Serum for Glossy Nourished Lips with Plumping Polypeptides 0.42 oz

LANEIGE$18.004.7★833 rev

LANEIGE Glaze Craze Tinted Lip Serum: Hydrating Lip Barrier-Boosting Softening Lip Serum Treatment for Glossy & Buildable Shine Nourished Lips| Korean Skin Care Cinnamon Sugar

LANEIGE$18.104.7★1,076 rev

Newest

by launch date

LANEIGE Lip Sleeping Mask Berry Duo | Overnight Lip Treatment Mask | Hydrating Korean Lip Care with Vitamin C Shea Butter & Coconut Oil | Includes Full Size + Mini Travel Size Lip Mask

LANEIGE$23.86156 rev

3mo ago

LANEIGE JuicePop Box Korean Lip Tint: Long-Lasting Hydrating Lightweight Tint Buildable Juicy Color & Nourishing Shine K-Beauty Lip Essential for Long-Lasting Comfort Lo-Fi Mauve

LANEIGE$21.11801 rev

5mo ago

LANEIGE Berry Sweet Lip Trio Set | Lip Sleeping Mask Strawberry Shortcake & Mini Lip Glowy Balms in Berry & Vanilla

LANEIGE$29.55288 rev

6mo ago

LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Taro Bubble Tea

LANEIGE$14.19128 rev

7mo ago

Laka Soothing Prep Lip Mask | Gentle Peel-Off Lip Mask for Dead Skin & Flakes | Cooling Korean Lip Care for Makeup Prep | K-Beauty 0.33 fl.oz

Laka$14.31760 rev

9mo ago

What buyers say about laneige

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry26%

“Super hydrating”

Soft Feel13%

“Goes on smooth”

Quality-Overall8%

“Quality is consistent”

Smell8%

“Great smell”

Color6%

“Lovely shade”

Value For Money4%

“Great for the price”

Suitability Combination Skin2%

“It gives my skin a smoother”

Suitability Dry Skin2%

“it keeps my extremely dry skin very hydrated”

Durability2%

“It stays on and looks amazing”

Ease Of Application2%

“Love the applicator”

What buyers complain about

Moist/Dry11%

“Not very hydrating”

Value For Money11%

“Expensive”

Functionality-Overall7%

“It doesnt work as described”

Adhesion/Stickiness5%

“Too sticky”

Smell4%

“Not a pleasant smell”

Color4%

“It didn't provide color”

Durability4%

“Broken bottle”

Allergies3%

“Irritate my skin”

Quality-Overall2%

“Bad quality”

Size-Overall2%

“they are very small”

Top return reasons

Color18%

Functionality-Overall12%

Advertised Vs Actual Product12%

Moist/Dry8%

Product Condition8%

Value For Money8%