Is lancome primer profitable to sell on Amazon United States?

The niche generates $443K/yr across 13 tracked products. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the lancome primer niche?

5 brands and 68 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lancome primer?

Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 1.1%.

When does demand for lancome primer peak?

Demand peaks in Apr–May–Jun; the busiest month runs 16.6× the quietest.

What does it cost to enter the lancome primer niche?

Listings span $8.50–$64.80; the average listing price is $22.60 (sweet spot $15–$100). The average incumbent carries 7,117 reviews — the moat a new listing must climb.

lancome primer

Worth a look

Shows searches that convert (15.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible15.4%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$22.60

avg listing price — sweet spot $15–$100

Price range

Great$8.50–$64.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$443K

$443K/yr · 127K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.8%

90-day search growth — must beat 0% to launch

Review moat

Bad7,116.92

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lancome primer is a $443K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lancome primer market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $339K–$452K; units × avg price
Conversion rate: 15.4%
Avg BSR: #270
Page quality: 0%
Prime: 92%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 87 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

e.l.f.48%
Lancôme40%
Rare Beauty5%
Yves Saint Laurent4%
Smashbox2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 16.6×

Open Trend

Top lancome primer search terms

lancome primer28K/yr +26.4%16.3% conv.
elf poreless face primer26K/yr -4.1%18.3% conv.
rare beauty primer16K/yr -3.1%1.7% conv.
elf poreless primer13K/yr -16.4%12.5% conv.
ysl primer6K/yr +11.0%1.5% conv.
lancome la base pro makeup primer6K/yr +10.5%26.4% conv.
lancome primer for face7K/yr -0.8%15.8% conv.
elf primer poreless5K/yr -0.4%10.7% conv.
elf pore3K/yr +17.3%10.3% conv.
elf blurring primer3K/yr -14.9%6.8% conv.

All search terms

Top lancome primer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lancme La Base Pro Perfecting Oil-Free Makeup Primer | Smoothing Face Primer for All Skin Types | Creates a Flawless Matte Canvas for Long-Lasting Makeup Application | 0.8 Fl Oz

Lancôme$37.704.7★2,795 rev

e.l.f. Poreless Face Primer Skin-Smoothing Matte Makeup Base Minimizes Pores & Fine Lines Long-Lasting Foundation Primer with Tea Tree & Vitamins A & E Vegan & Cruelty-Free

e.l.f.$8.504.4★19,993 rev

e.l.f. Poreless Face Primer - Large Silky Skin-Perfecting Lightweight Long Lasting Absorbs Quickly Smooths Preps Creates Flawless Base Infused with Tea Tree and Vitamins A & E 1.01 Fl Oz

e.l.f.$10.494.6★2,838 rev

e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free

e.l.f.$10.274.4★4,495 rev

Lancme Cils Booster XL Enhancing Lash & Mascara Primer - Infused with Micro-fibers Vitamin B5 and Vitamin E - Boosts Mascara Volume Length & Curl

Lancôme$21.774.6★6,289 rev

Newest

by launch date

e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free

e.l.f.$10.274,495 rev

2y ago

Rare Beauty Always An Optimist Collection Illuminating Primer - Travel Size 0.5 fl oz Clear

Rare Beauty$23.5843 rev

4y ago

Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz

Smashbox$14.404,429 rev

4y ago

Rare Beauty by Selena Gomez Weightless Eyeshadow Primer- Always An Optimist Collection 0.10 oz/ 3 mL

Rare Beauty$25.2973 rev

5y ago

Lancme UV Expert Primer & Face Moisturizer With SPF 50 - Prep Hydration & Face Sunscreen Protection - With Vitamin E & Moringa Seed Extract - 1.0 Fl Oz

Lancôme$38.781,381 rev

7y ago

What buyers say about lancome primer

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel16%

“Smooth and Soft”

Quality-Overall13%

“As good as expensive brands”

Suitability Combination Skin12%

“Feels nice on the skin”

Value For Money9%

“Affordable”

Weight Light4%

“This primer lightweight”

Advertised Vs Actual Product4%

“Does what it says it does”

Coverage3%

“Excellent coverage”

Suitability Dry Skin3%

“It just smooths out my skin”

Wrinkle2%

“It really does minimize the appearance of wrinkles”

Suitability Oily Skin2%

“It works wonderfully especially for oil skin”

What buyers complain about

Size-Overall18%

“the tube is quite small”

Value For Money18%

“Very expensive”

Smell7%

“Chemical smell”

Functionality-Overall4%

“It didnt work as good as I thought it would”

Oily/Greasy3%

“Greasy makes my skin look oily”

Skin Health3%

“Didn't feel nice on skin”

Thickness2%

“it does have a thick consistency”

Product Condition2%

“I received the produce half-used”

Quality-Overall2%

“Some people may feel that just because a product is expensive equates to the product being better”

Advertised Vs Actual Product2%

“The picture is very deceiving so make sure you read”

Top return reasons

Size-Overall25%

Functionality-Overall17%

Advertised Vs Actual Product10%

Product Condition7%

Moist/Dry6%

Value For Money4%

Oily/Greasy4%

Texture/Consistency-Overall3%

Smell2%

Coverage2%

Common questions

Is lancome primer profitable to sell on Amazon United States?: The niche generates $443K/yr across 13 tracked products. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the lancome primer niche?: 5 brands and 68 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lancome primer?: Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 1.1%.
When does demand for lancome primer peak?: Demand peaks in Apr–May–Jun; the busiest month runs 16.6× the quietest.
What does it cost to enter the lancome primer niche?: Listings span $8.50–$64.80; the average listing price is $22.60 (sweet spot $15–$100). The average incumbent carries 7,117 reviews — the moat a new listing must climb.