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Lancome Hypnose Drama Mascara Black

Fail

The top 5 brands take 100% of clicks, so Lancome Hypnose Drama Mascara Black is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$113K/yr36K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
97%top-5 click share · 1 brands · 2 sellers

Flapen Score

Lancome Hypnose Drama Mascara Black against its category

The dotted line is the Beauty & Personal Care average. Past it, Lancome Hypnose Drama Mascara Black is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lancome Hypnose Drama Mascara Black market on Amazon at a glance

Shoppers on Amazon United States searched for Lancome Hypnose Drama Mascara Black 36K times last year and spent an estimated $113K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
12.1%
Market size, estimated
$113Ka year
Peak month
December2.2× the quietest month
Top search term
lancome hypnose mascara18K searches a year

02 · Price

A sale here is worth $26.11.

Listings sell for $26.11 on average, from $12.45 to $31.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At $26.11 that is $20K to $26K a year per listing.

Average price
$26.11inside the $15 to $100 sweet spot
Price range
$12.45–$31.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
$20K–$26K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Eyes. It carries 2,168 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#162in Eyes
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,168per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Lancome Hypnose Drama Mascara Black products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Lancome Hypnose Drama Mascara Black search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Lancome Hypnose Drama Mascara Black search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lancome hypnose mascara18K/yr
  • hypnose drama mascara lancome11K/yr
  • lancome hypnose5K/yr
  • lancome hypnose drama mascara black2K/yr

Reviews and returns

What reviews say buyers love and hate about Lancome Hypnose Drama Mascara Black

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Value For Money”
1.3%of orders come back
“A little expensive”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lancome Hypnose Drama Mascara Black questions

Answered from the same tracked data.