Is lancome hypnose drama mascara black profitable to sell on Amazon United States?

The niche generates $113K/yr across 6 tracked products. 90-day search growth is +11.3%. Flapen's verdict: Skip it (44/100).

How competitive is the lancome hypnose drama mascara black niche?

1 brands and 2 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lancome hypnose drama mascara black?

Top complaints mined from reviews: Value For Money, Size-Overall, Smudge Resistance. The return rate is 1.3%.

When does demand for lancome hypnose drama mascara black peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the lancome hypnose drama mascara black niche?

Listings span $12.45–$31.57; the average listing price is $26.11 (sweet spot $15–$100). The average incumbent carries 2,168 reviews — the moat a new listing must climb.

lancome hypnose drama mascara black

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$26.11

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$12.45–$31.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,168.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Market size

Okay$113K

$113K/yr · 36K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lancome hypnose drama mascara black is a $113K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lancome hypnose drama mascara black market data

Units sold / yr: 4K–5K; avg 750–1,000/product
Revenue / yr: $104K–$131K; units × avg price
Conversion rate: 12.1%
Avg BSR: #162
Page quality: 0%
Prime: 100%
Sponsored: 17%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Lancôme100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top lancome hypnose drama mascara black search terms

lancome hypnose mascara18K/yr +6.7%11.3% conv.
hypnose drama mascara lancome11K/yr +8.0%11.7% conv.
lancome hypnose5K/yr +37.5%5.4% conv.
lancome hypnose drama mascara black2K/yr +17.8%8.7% conv.

All search terms

Top lancome hypnose drama mascara black products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lancme Hypnse Drama Extreme Volumizing Mascara - Up to 17x More Volume - Up to 24HR Wear- Lengthening & Volumizing - Dramatic Lash Look - Ultra Black - Suitable for Sensitive Eyes

Lancôme$24.914.4★2,064 rev

Lancme Hypnse Buildable & Volumizing Mascara Customizable Volume for Natural or Bold Lash Look Smudge & Clump-Free Lengthening & Volumizing Mascara Black

Lancôme$31.424.6★2,898 rev

Lancme Hypnse Drama Extreme Volumizing Mascara - Up to 17x More Volume - Up to 24HR Wear- Lengthening & Volumizing - Dramatic Lash Look - Ultra Black - Suitable for Sensitive Eyes - Travel Size

Lancôme$12.454.4★2,064 rev

Lancme Hypnse Buildable & Volumizing Mascara Customizable Volume for Natural or Bold Lash Look Smudge & Clump-Free Lengthening & Volumizing Mascara Extreme Black

Lancôme$31.574.6★2,898 rev

Lancme Hypnse Buildable & Volumizing Mascara Customizable Volume for Natural or Bold Lash Look Smudge & Clump-Free Lengthening & Volumizing Mascara Brown

Lancôme$31.534.6★2,898 rev

Newest

by launch date

Lancme Hypnse Drama Extreme Volumizing Waterproof Mascara - Up to 17x More Volume - Up to 48 HR Wear- Lengthening & Volumizing - Dramatic Lash Look - Ultra Black - Suitable for Sensitive Eyes

Lancôme$24.80188 rev

1y ago

Lancme Hypnse Drama Extreme Volumizing Mascara - Up to 17x More Volume - Up to 24HR Wear- Lengthening & Volumizing - Dramatic Lash Look - Ultra Black - Suitable for Sensitive Eyes - Travel Size

Lancôme$12.452,064 rev

2y ago

Lancme Hypnse Drama Extreme Volumizing Mascara - Up to 17x More Volume - Up to 24HR Wear- Lengthening & Volumizing - Dramatic Lash Look - Ultra Black - Suitable for Sensitive Eyes

Lancôme$24.912,064 rev

2y ago

Lancme Hypnse Buildable & Volumizing Mascara Customizable Volume for Natural or Bold Lash Look Smudge & Clump-Free Lengthening & Volumizing Mascara Extreme Black

Lancôme$31.572,898 rev

4y ago

Lancme Hypnse Buildable & Volumizing Mascara Customizable Volume for Natural or Bold Lash Look Smudge & Clump-Free Lengthening & Volumizing Mascara Brown

Lancôme$31.532,898 rev

8y ago

What buyers say about lancome hypnose drama mascara black

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Hi-end product for great price”

Size-Overall14%

“Size for price is great”

Value For Money12%

“this one is of good value when you buy it discounted”

Smudge Resistance8%

“doesnt smudge under my eyes”

Color6%

“Favorite color and really builds a fuller lash”

Durability5%

“Es durable”

Hair Styling4%

“Lush Lashes”

Ease Of Use4%

“Removal is easy”

Thickness4%

“The thickness it adds is great”

Advertised Vs Actual Product3%

“It works as expected”

What buyers complain about

Value For Money22%

“A little expensive”

Size-Overall12%

“Brush short”

Smudge Resistance10%

“smeared all under my eyes”

Moist/Dry9%

“can dry pretty fast”

Quality-Overall7%

“Absolute garbage”

Ease Of Cleaning5%

“Clumpy mess”

Durability4%

“within less than one hour it has flaked all over”

Thickness4%

“Its very thick and wet”

Water Resistance4%

“Not water proof its very clumpy”

Advertised Vs Actual Product3%

“Not the same mascara”

Top return reasons

Moist/Dry27%

Advertised Vs Actual Product16%

Color15%

Product Condition10%

Functionality-Overall7%

Water Resistance4%

Value For Money4%

Size-Overall3%

Smell3%

Quality-Overall3%

Common questions

Is lancome hypnose drama mascara black profitable to sell on Amazon United States?: The niche generates $113K/yr across 6 tracked products. 90-day search growth is +11.3%. Flapen's verdict: Skip it (44/100).
How competitive is the lancome hypnose drama mascara black niche?: 1 brands and 2 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lancome hypnose drama mascara black?: Top complaints mined from reviews: Value For Money, Size-Overall, Smudge Resistance. The return rate is 1.3%.
When does demand for lancome hypnose drama mascara black peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the lancome hypnose drama mascara black niche?: Listings span $12.45–$31.57; the average listing price is $26.11 (sweet spot $15–$100). The average incumbent carries 2,168 reviews — the moat a new listing must climb.