lancome gift set
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$53.65avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$12.62–$163.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,988.23avg incumbent reviews — the moat a new listing must climb
Market size
Okay$155K$155K/yr · 98K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lancome gift set is a $155K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
lancome gift set market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $80K–$107K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #655
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 31.0%
- Avg brand age
- 51 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
15
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
1%
- Lancôme72%
- Estée Lauder23%
- Vogewood2%
- CLARINS1%
- Clinique1%
- Summer Fridays1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 30 weeks — +8.6% search growth over the last 90 days.Top lancome gift set search terms
- lancome set24K/yr
- lancome gift set33K/yr
- lancome gift sets for women21K/yr
- lancome travel size products7K/yr
- lancome gift sets7K/yr
- lancome gift with purchase3K/yr
- lancome travel size3K/yr
Top lancome gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lancome - Bestsellers Mini Trial Size Discovery Set - Amazon Exclusive
Lancôme$38.844.5★260 rev
Lancme Mothers Day Mini Perfume Gift Set Includes Idle and Peach N Roses Eau de Parfum Long Lasting Womens Fragrances Notes of Bergamot Citrus Rose Jasmine and Vanilla Floral & Sweet
Lancôme$27.203.5★60 rev
Este Lauder Dream Skin In One Sleep 4-Piece Skincare Set | Repair + Moisturize + Strengthen | Includes Cleanser 1 Fl Oz Face Serum 0.5 Fl Oz Moisturizer 0.5 Ounce & Overnight Treatment 0.24 Fl Oz
Estée Lauder$44.704.6★209 rev
Lancme Lip Idle Duo Gift Set Tinted Lip Balm & Long Lasting Waterproof Liner Buildable Color & Moisture Creamy Matte Pencil Shapes & Contours Formulated with Shea Butter Jojoba Oil & Ceramides
Lancôme$20.083.3★9 rev
Lancme Clarifique & Hydra Zen Skin Care Set Limited Edition Clarifique Gentle Pore Refining Cleansing Foam 4.2 fl. oz. & Hydra Zen Gel Cream 1.0 fl. oz. Hydrating All Skin Types
Lancôme$48.094.8★5 rev
Newest
by launch dateLancme Mothers Day Mini Perfume Gift Set Includes Idle and Peach N Roses Eau de Parfum Long Lasting Womens Fragrances Notes of Bergamot Citrus Rose Jasmine and Vanilla Floral & Sweet
Lancôme$27.2060 rev
Lancme Clarifique & Hydra Zen Skin Care Set Limited Edition Clarifique Gentle Pore Refining Cleansing Foam 4.2 fl. oz. & Hydra Zen Gel Cream 1.0 fl. oz. Hydrating All Skin Types
Lancôme$48.095 rev
Lancme Juicy Tubes Lip Gloss 0.33 fl oz & Lash Idle Flutter Extension Mascara 0.16 fl oz Duo Limited Edition Travel Set Lengthening Mascara True Black & Hydrating Lip Gloss Marshmallow Electro
Lancôme$21.764 rev
Lancme Clarifique Brightening Duo Gift Set Limited Edition Pro-Solution Serum 1.0 fl. oz. & Plumping Milky Cream 1.7 fl. oz. Targets Dark Spots & Post-Acne Marks Radiant Skin Set
Lancôme$69.232 rev
Lancme Dfinicils Lengthening & Defining Mascara 0.21 fl. oz. & Bi-Facil Gentle Waterproof Eye Makeup Remover 1.69 fl. oz. Limited Edition Iconic Duo Set
Lancôme$31.101 rev
Trending
90-day click momentum
Lancme Womens Perfume & Makeup Gift Set - La Vie est Belle Rose Extraordinaire Eau de Parfum & Eyeshadow Palette Bundle Includes Feminine Floral Fragrance & Blendable Gold Eyeshadow Palette
Lancôme$99.084.7★
Lancme Mothers Day 3-Piece Fragrance Gift Set $214 Value With Full-Size and Travel-Size La Vie Est Belle Eau de Parfum Perfume and Scented Body Lotion Long Lasting Hydrates and Softens Skin
Lancôme$162.914.7★
Lancme Mothers Day Mini Perfume Gift Set Includes Idle and Peach N Roses Eau de Parfum Long Lasting Womens Fragrances Notes of Bergamot Citrus Rose Jasmine and Vanilla Floral & Sweet
Lancôme$27.203.5★
Este Favorites Gift Set | Amazon Exclusive 3-Piece Set with Full-Size Advanced Night Repair Serum Full-Size Sumptuous Extreme Mascara & Beautiful Magnolia Fragrance
Estée Lauder$60.244.1★
Lancme Lip Idle Duo Gift Set Tinted Lip Balm & Long Lasting Waterproof Liner Buildable Color & Moisture Creamy Matte Pencil Shapes & Contours Formulated with Shea Butter Jojoba Oil & Ceramides
Lancôme$20.083.3★
What buyers say about lancome gift set
What buyers praise and complain about, mined from review topics.What buyers love
“This is a quality lotion”
“Amazing Scent”
“Great value”
“Smooth and Soft”
“it has improved the look of my skin”
“Moisturizer perfect”
“Fits into your travel bag”
“Doesnt smear”
“I have used it for years”
“Everything in this set is easy to use”
What buyers complain about
“but expensive”
“Too small”
“It doesnt smell good at all”
“Dried out”
“Made my skin itch”
“impedes function”
“Poor composition/performance”
“It doesn't have the thickness as this one does”
“making it very difficult to use”
“the picture is misleading”
Top return reasons
Common questions
- Is lancome gift set profitable to sell on Amazon United States?
- The niche generates $155K/yr across 43 tracked products. 12 of 17 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the lancome gift set niche?
- 7 brands and 15 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in lancome gift set?
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 1.0%.
- What does it cost to enter the lancome gift set niche?
- Listings span $12.62–$163.49; the average listing price is $53.65 (sweet spot $15–$100). The average incumbent carries 2,988 reviews — the moat a new listing must climb.