lancome eyeliner
Launch itA $1.2M/yr market growing +5.0% this quarter with returns at 1.4% — clears our launch bar.
Avg price
Incredible$43.05avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 498K searches
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$16.37–$176.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,774.55avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lancome eyeliner is a $1.2M/yr Amazon United States market (498K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Launch it — 56/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
lancome eyeliner market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $1.1M–$1.3M
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #345
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 61%
- Out of stock
- 7.0%
- Avg brand age
- 72 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
0%
- Lancôme69%
- Estée Lauder14%
- CHANEL14%
- URBAN DECAY2%
- Clinique1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.0×
Top lancome eyeliner search terms
- chanel makeup142K/yr
- lancome eyeliner134K/yr
- chanel foundation60K/yr
- estee lauder eyeliner24K/yr
- chanel eyeliner19K/yr
- lancome eyeliner pencil16K/yr
- chanel foundation makeup11K/yr
- chanel make up10K/yr
- chanel beauty9K/yr
- channel makeup for women10K/yr
Top lancome eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lancme Le Stylo Waterproof Eyeliner Pencil - Creamy & Highly Pigmented - Seamless Blending & Smudging - 02 Noir Intense
Lancôme$23.694.5★3,279 rev
Lancme Le Stylo Waterproof Eyeliner Pencil - Creamy & Highly Pigmented - Seamless Blending & Smudging - 03 Chocolat
Lancôme$23.754.5★3,279 rev
Lancme Le Crayon Khl Eyeliner Pencil - Creamy & Smooth - Black Coffee
Lancôme$27.854.6★1,472 rev
Lancme Lancome Artliner Precision Felt-tip Liquid Eyeliner Long-lasting & Smudge-Proof 0.047 Fl Oz
Lancôme$35.614.5★1,613 rev
Este Lauder Double Wear Long-Lasting Infinite Waterproof Eyeliner Pencil | Includes Built-In Sharpener 02 Espresso
Estée Lauder$30.194.5★1,318 rev
Newest
by launch date
Chanel Lumiere Graphique Eyeshadow Palette Limited Edition .15 oz.
CHANEL$98.787 rev
Clinique High impact Gel Tech Eyeliner Pencil | Waterproof Smudge Resistant + Safe For Sensitive Eyes Sparkling Amethyst
Clinique$26.72844 rev
Les Beiges Healthy Glow Sheer Powder - B30 Medium Shade With Neutral Undertone by Chanel for Women - 0.42 oz Powder
CHANEL$83.686 rev
Lancme Le Stylo Waterproof Eyeliner Pencil - Creamy & Highly Pigmented - Seamless Blending & Smudging - 08 Reve Anthracite
Lancôme$23.883,279 rev
Lancme Le Stylo Waterproof Eyeliner Pencil - Creamy & Highly Pigmented - Seamless Blending & Smudging - 07 Minuit Illusion
Lancôme$23.543,279 rev
Trending
90-day click momentum
Chanel Joues Contraste Powder Blush 168.550 55 In Love 0.14 Ounce
CHANEL$80.184.6★
Este Lauder Double Wear Long-Lasting 24H Waterproof Gel Eyeliner Pencil 02 Espresso
Estée Lauder$27.864.3★
Les Beiges Healthy Glow Sheer Powder - B30 Medium Shade With Neutral Undertone by Chanel for Women - 0.42 oz Powder
CHANEL$83.684.0★
Clinique High impact Gel Tech Eyeliner Pencil | Waterproof Smudge Resistant + Safe For Sensitive Eyes Sparkling Amethyst
Clinique$26.724.2★
Chanel Lumiere Graphique Eyeshadow Palette Limited Edition .15 oz.
CHANEL$98.783.7★
What buyers say about lancome eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Good color”
“Flawless application”
“Good liner”
“Soft on the skin”
“Stays all day”
“Easy on and waterproof”
“Great value for the money”
“Doesn't smudge”
“Easy to Use”
“great for mature skin”
What buyers complain about
“immediately broke upon first use”
“Not worth the price”
“Smearing”
“Dry and crumbly”
“Its too dark”
“quality has really declined, black isnt as pigmented, doesnt stay as long, and the one gripe i have is this was the perfect contact, allergy, sensitive dry eye safe eyeliner for me and its disappointing to see the quality decline”
“hard to use”
“Didn't work as waterproof for me”
“Sadly, it disappears just as easily”
“Not a soft pencil”
Top return reasons
Common questions
- Is lancome eyeliner profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 31 tracked products. 90-day search growth is +5.0%. Flapen's verdict: Launch it (56/100).
- How competitive is the lancome eyeliner niche?
- 5 brands and 41 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lancome eyeliner?
- Top complaints mined from reviews: Durability, Value For Money, Smudge Resistance. The return rate is 1.4%.
- When does demand for lancome eyeliner peak?
- Demand peaks in Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the lancome eyeliner niche?
- Listings span $16.37–$176.32; the average listing price is $43.05 (sweet spot $15–$100). The average incumbent carries 1,775 reviews — the moat a new listing must climb.