Lala Lips
FailDemand is soft, at -55.5% this quarter, so Lala Lips is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $217K/yr140K searches / yr
- 90-day growth
- -55.5%search demand this quarter
- Competition
- 96%top-5 click share · 5 brands · 11 sellers
Flapen Score
Lala Lips against its category
The dotted line is the Beauty & Personal Care average. Past it, Lala Lips is stronger. Inside it, weaker.
Market
The Lala Lips market on Amazon at a glance
Shoppers on Amazon United States searched for Lala Lips 140K times last year and spent an estimated $217K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -55.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- -55.5%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $217Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- loccitane lip balm17K searches a year
02 · Price
A sale here is worth $17.90.
Listings sell for $17.90 on average, from $9.60 to $27.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $17.90 that is $9K to $13K a year per listing.
- Average price
- $17.90inside the $15 to $100 sweet spot
- Price range
- $9.60–$27.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$13K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #282 within Lip Care. It carries 2,100 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 6.9%
- Average rank
- #282in Lip Care
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 2,100per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Lala Lips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 162%
- Brand 229%
- Brand 34%
- Brand 42%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Lala Lips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Lala Lips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loccitane lip balm17K/yr
- drunk elephant lip balm13K/yr
- la la leaf lip balm24K/yr
- loccitane lip10K/yr
- first aid beauty lip balm7K/yr
- lala leaf lip balm12K/yr
- la la lips lip balm7K/yr
- lala lips5K/yr
- loccitane lip balm stick8K/yr
- lala lips lip balm6K/yr
Reviews and returns
What reviews say buyers love and hate about Lala Lips
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lala Lips questions
Answered from the same tracked data.









