lala lips
Skip itSoft demand (-55.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.90avg listing price — sweet spot $15–$100
Price range
Good$9.60–$27.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,100avg incumbent reviews — the moat a new listing must climb
Market size
Okay$217K$217K/yr · 140K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Growth
Bad-55.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lala lips is a $217K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lala lips market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $179K–$224K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #282
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 6.9%
- Avg brand age
- 67 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- L'OCCITANE62%
- Drunk Elephant29%
- La Roche-Posay4%
- Sol de Janeiro2%
- Nécessaire2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -55.5% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×
Top lala lips search terms
- loccitane lip balm17K/yr
- drunk elephant lip balm13K/yr
- la la leaf lip balm24K/yr
- loccitane lip10K/yr
- first aid beauty lip balm7K/yr
- lala leaf lip balm12K/yr
- la la lips lip balm7K/yr
- lala lips5K/yr
- loccitane lip balm stick8K/yr
- lala lips lip balm6K/yr
Top lala lips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOCCITANE 10% Organic Shea Butter Ultra Rich Lip Balm Stick Moisturizes Nourishes Repairs & Softens Dry Chapped Lips Long Lasting Vegan
L'OCCITANE$10.634.2★3,220 rev
Drunk Elephant Lippe Balm - 3.7 g/.13 oz - Nourishing Lip Balm - Clean Clinical Skincare - Cruelty-Free - Dermatologist-Tested - Free of Essential Oils Silicones and Fragrance
Drunk Elephant$21.504.6★479 rev
LOCCITANE Ultra-Rich 10% Shea Butter Nourishing Lip Balm 0.40 fl oz
L'OCCITANE$12.974.4★1,065 rev
La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free
La Roche-Posay$9.604.4★8,015 rev
Drunk Elephant Plump-C Tripeptide Lippe Mask- 20 g/ 0.7oz - Clean Clinical Skincare - Cruelty-Free- Free of Essential Oils Silicones and Fragrance
Drunk Elephant$27.434.5★65 rev
Newest
by launch dateDrunk Elephant Plump-C Tripeptide Lippe Mask- 20 g/ 0.7oz - Clean Clinical Skincare - Cruelty-Free- Free of Essential Oils Silicones and Fragrance
Drunk Elephant$27.4365 rev
Sol de Janeiro Brazilian Kiss Vegan Formula Hydrating Lip Butter Balm
Sol de Janeiro$16.051,256 rev
Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
Nécessaire$27.11600 rev
Drunk Elephant Lippe Balm - 3.7 g/.13 oz - Nourishing Lip Balm - Clean Clinical Skincare - Cruelty-Free - Dermatologist-Tested - Free of Essential Oils Silicones and Fragrance
Drunk Elephant$21.50479 rev
LOCCITANE Ultra-Rich 10% Shea Butter Nourishing Lip Balm 0.40 fl oz
L'OCCITANE$12.971,065 rev
Trending
90-day click momentumLOCCITANE 10% Organic Shea Butter Ultra Rich Lip Balm Stick Moisturizes Nourishes Repairs & Softens Dry Chapped Lips Long Lasting Vegan
L'OCCITANE$10.634.2★
LOCCITANE Ultra-Rich 10% Shea Butter Nourishing Lip Balm 0.40 fl oz
L'OCCITANE$12.974.4★
Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
Nécessaire$27.114.6★
Drunk Elephant Plump-C Tripeptide Lippe Mask- 20 g/ 0.7oz - Clean Clinical Skincare - Cruelty-Free- Free of Essential Oils Silicones and Fragrance
Drunk Elephant$27.434.5★
Drunk Elephant Lippe Balm - 3.7 g/.13 oz - Nourishing Lip Balm - Clean Clinical Skincare - Cruelty-Free - Dermatologist-Tested - Free of Essential Oils Silicones and Fragrance
Drunk Elephant$21.504.6★
What buyers say about lala lips
What buyers praise and complain about, mined from review topics.What buyers love
“It is moisturizing”
“Goes on smooth”
“clean scent”
“Quality balm”
“Worth the price”
“Good texture”
“easy application”
“I love the color”
“I like the chunky container”
“doesnt get sticky or tacky”
What buyers complain about
“Expensive”
“Not really moisturizing”
“it starts to get a weird smell”
“Mediocre product broke almost immediately”
“It wasn't a good product at all”
“Turns orange on me ugh”
“Its a thick”
“its too small a container”
“Doesnt work”
“It comes off sticky but its not”
Top return reasons
Common questions
- Is lala lips profitable to sell on Amazon United States?
- The niche generates $217K/yr across 7 tracked products. 90-day search growth is -55.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the lala lips niche?
- 5 brands and 11 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lala lips?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 0.9%.
- When does demand for lala lips peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the lala lips niche?
- Listings span $9.60–$27.43; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 2,100 reviews — the moat a new listing must climb.