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Lactic Acid Face Wash

Fail

The top 5 products take 100% of clicks, so Lactic Acid Face Wash is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$676K/yr562K searches / yr
90-day growth
+5.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 23 sellers

Flapen Score

Lactic Acid Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Lactic Acid Face Wash is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lactic Acid Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Lactic Acid Face Wash 562K times last year and spent an estimated $676K. All 3 brands take every click. Demand peaks in Jan–Mar–Apr–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $676K a year.

Searches, last 12 months
562K
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
10.5%
Market size, estimated
$676Ka year
Peak month
March3.7× the quietest month
Top search term
lactic acid232K searches a year

02 · Price

A sale here is worth $11.45.

Listings sell for $11.45 on average, from $7.80 to $15.02. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 12,500 to 15,000 of them. At $11.45 that is $143K to $172K a year per listing.

Average price
$11.45under the $15 to $100 sweet spot
Price range
$7.80–$15.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
12,500–15,000
Revenue per listing a year
$143K–$172K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Facial Peels. It carries 17,801 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Facial Peels
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
17,801per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Lactic Acid Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 27%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Lactic Acid Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Mar, Apr, Nov · busiest ÷ quietest = 3.7×

Search terms

Top Lactic Acid Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lactic acid232K/yr
  • lactic acid serum87K/yr
  • the ordinary lactic acid56K/yr
  • ordinary lactic acid27K/yr
  • the ordinary lactic acid 5% + ha18K/yr
  • acido lactico23K/yr
  • the ordinary lactic acid 10 percent17K/yr
  • lactic acid the ordinary19K/yr
  • lactic acid exfoliant10K/yr
  • the ordinary lactic acid 5%20K/yr

Reviews and returns

What reviews say buyers love and hate about Lactic Acid Face Wash

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soft Feel”
21%of negative reviews mention “Smell”
0.9%of orders come back
“leaves a smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lactic Acid Face Wash questions

Answered from the same tracked data.