Lactic Acid Face Wash
FailThe top 5 products take 100% of clicks, so Lactic Acid Face Wash is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $676K/yr562K searches / yr
- 90-day growth
- +5.8%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 23 sellers
Flapen Score
Lactic Acid Face Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Lactic Acid Face Wash is stronger. Inside it, weaker.
Market
The Lactic Acid Face Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Lactic Acid Face Wash 562K times last year and spent an estimated $676K. All 3 brands take every click. Demand peaks in Jan–Mar–Apr–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $676K a year.
- Searches, last 12 months
- 562K
- Growth, 90 days vs prior 90
- +5.8%
- Conversion, latest week
- 10.5%
- Market size, estimated
- $676Ka year
- Peak month
- March3.7× the quietest month
- Top search term
- lactic acid232K searches a year
02 · Price
A sale here is worth $11.45.
Listings sell for $11.45 on average, from $7.80 to $15.02. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 12,500 to 15,000 of them. At $11.45 that is $143K to $172K a year per listing.
- Average price
- $11.45under the $15 to $100 sweet spot
- Price range
- $7.80–$15.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $143K–$172K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Facial Peels. It carries 17,801 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Facial Peels
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 17,801per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Lactic Acid Face Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 188%
- Brand 27%
- Brand 34%
- Open — no brand owns it (0%)
Demand
Lactic Acid Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, Apr, Nov · busiest ÷ quietest = 3.7×
Search terms
Top Lactic Acid Face Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lactic acid232K/yr
- lactic acid serum87K/yr
- the ordinary lactic acid56K/yr
- ordinary lactic acid27K/yr
- the ordinary lactic acid 5% + ha18K/yr
- acido lactico23K/yr
- the ordinary lactic acid 10 percent17K/yr
- lactic acid the ordinary19K/yr
- lactic acid exfoliant10K/yr
- the ordinary lactic acid 5%20K/yr
Reviews and returns
What reviews say buyers love and hate about Lactic Acid Face Wash
We read the reviews and the return reasons for every product selling here.
“leaves a smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lactic Acid Face Wash questions
Answered from the same tracked data.









