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Lace Tint

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -14.6% this quarter, so Lace Tint is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$240K/yr513K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
36%top-5 click share · 13 brands · 22 sellers

Flapen Score

Lace Tint against its category

The dotted line is the Beauty & Personal Care average. Past it, Lace Tint is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lace Tint market on Amazon at a glance

Shoppers on Amazon United States searched for Lace Tint 513K times last year and spent an estimated $240K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months
513K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
4.2%
Market size, estimated
$240Ka year
Peak month
October1.8× the quietest month
Top search term
lace tint168K searches a year

02 · Price

A sale here is worth $11.16.

Listings sell for $11.16 on average, from $7.00 to $21.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $11.16 that is $6K to $8K a year per listing.

Average price
$11.16under the $15 to $100 sweet spot
Price range
$7.00–$21.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$6K–$8K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #536 within Hair Coloring Products. It carries 2,978 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
98%
Out of stock, average day
4.2%
Average rank
#536in Hair Coloring Products
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,978per listing
Listings tracked
44

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Lace Tint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

22

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

7%

  • Brand 131%
  • Brand 224%
  • Brand 316%
  • Brand 415%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 7%)

Demand

Lace Tint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Lace Tint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lace tint168K/yr
  • lace tint spray136K/yr
  • lace tint mousse52K/yr
  • lace tint spray for wigs27K/yr
  • wig tint23K/yr
  • wig tint spray14K/yr
  • ebin lace tint16K/yr
  • wig lace tint12K/yr
  • wig tint spray for lace front5K/yr
  • tint spray for wigs10K/yr

Reviews and returns

What reviews say buyers love and hate about Lace Tint

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Color”
1.2%of orders come back
“Not The Correct Color”
A buyer, on “Color”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lace Tint questions

Answered from the same tracked data.