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Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $413K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+5.1%

Conversion, latest week

3.5%

Market size, estimated

$413Ka year

Top search term

revlon colorstay lipstick538K searches a year

Listings sell for $9.34 on average, from $5.97 to $25.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $9.34 that is $9K to $12K a year per listing.

Average price

$9.34under the $15 to $100 sweet spot

Price range

$5.97–$25.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$9K–$12K

Returns

0.9%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Lips. It carries 45,253 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#31in Lips

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

45,253per listing

Listings tracked

48

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months