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La Roche Posay Mineral Sunscreen

Maybe

Products sell for $32.66 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so La Roche Posay Mineral Sunscreen is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$133K/yr59K searches / yr
90-day growth
+57.6%search demand this quarter
Competition
90%top-5 click share · 3 brands · 8 sellers

Flapen Score

La Roche Posay Mineral Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, La Roche Posay Mineral Sunscreen is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The La Roche Posay Mineral Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for La Roche Posay Mineral Sunscreen 59K times last year and spent an estimated $133K. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+57.6%
Conversion, latest week
6.9%
Market size, estimated
$133Ka year
Peak month
June2.4× the quietest month
Top search term
la roche posay mineral sunscreen34K searches a year

02 · Price

A sale here is worth $32.66.

Listings sell for $32.66 on average, from $13.61 to $41.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $32.66 that is $8K to $16K a year per listing.

Average price
$32.66inside the $15 to $100 sweet spot
Price range
$13.61–$41.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #599 within Sunscreens & Tanning Products. It carries 11,497 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#599in Sunscreens & Tanning Products
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
11,497per listing
Listings tracked
9

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top La Roche Posay Mineral Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

$0$13K$27K$40K$53K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • La Roche-Posay96%
  • CeraVe2%
  • EltaMD2%
  • Open — no brand owns it (0%)

Demand

La Roche Posay Mineral Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top La Roche Posay Mineral Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • la roche posay mineral sunscreen34K/yr
  • la roche posay sunscreen mineral15K/yr
  • la roche mineral sunscreen5K/yr
  • la roche posay mineral sunscreen face5K/yr

Reviews and returns

What reviews say buyers love and hate about La Roche Posay Mineral Sunscreen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell22%−0.26

Weird smell

Gross smell

AWFUL SMELL

Color9%−0.03

Bad color

Really darker color than expected

NOT MATTE

Allergies8%−0.07

causes irritation

Irritated my skin

Allergic Reaction

Value For Money8%

Expensive

Too expensive

It is expensive

Skin Health3%−0.03

it burns the skin

burning on my face

I had an immediate reaction which caused my face to burn and turn red

Love

Suitability Combination Skin14%+1.08

It has also worked well with my sensitive skin

Sensitive skin safe

Great for Sensitive Skin

Quality-Overall10%+0.94

Easy transaction and a quality product

Excellent product

This is a great product line

Weight Light7%+0.67

It feels lightweight on the skin

Its light-weight covers well

Lightweight and Great for Everyday Use

Value For Money5%

Great value

great value

For the price

Protection4%+0.27

great sun protection

Good protection

My skin feels protected

Return

1.5% Return rate 39% Fixable by listing

Smell21%▆▆██▄▂

Weird smell

Gross smell

AWFUL SMELL

Advertised Vs Actual Product13%▇▇▇▇█▇
Color12%▇█▅▅▆▇

Bad color

Really darker color than expected

NOT MATTE

Value For Money7%▄▅▅▅▆█

Expensive

Too expensive

It is expensive

Product Condition6%▆▅▄▆▅█

FAQ

Common La Roche Posay Mineral Sunscreen questions

Answered from the same tracked data.