La Roche Posay Micellar Water

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

+3.3%

Conversion, latest week

2.2%

Market size, estimated

$33Ka year

Peak month

December4.0× the quietest month

Top search term

glow recipe cleanser25K searches a year

Listings sell for $19.51 on average, from $7.55 to $41.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $19.51 that is $5K to $10K a year per listing.

Average price

$19.51inside the $15 to $100 sweet spot

Price range

$7.55–$41.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #130 within Cleansers. It carries 4,390 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#130in Cleansers

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

4,390per listing

Listings tracked

17

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

66 months