la roche posay melt in sunscreen milk
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+125.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$29.77avg listing price — sweet spot $15–$100
Price range
Incredible$24.51–$35.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$97K$97K/yr · 32K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,415avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, la roche posay melt in sunscreen milk is a $97K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Sep. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
la roche posay melt in sunscreen milk market data
- Units sold / yr
- 3K–4K
- avg 750–1,000/product
- Revenue / yr
- $89K–$119K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- La Roche-Posay100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +125.0% search growth over the last 90 days.Peak months: Jul, Sep · busiest ÷ quietest = 2.6×
Top la roche posay melt in sunscreen milk search terms
- la roche-posay anthelios melt-in milk sunscreen spf 6017K/yr
- anthelios melt-in milk sunscreen spf 607K/yr
- sunc5K/yr
- la roche posay melt in milk2K/yr
- melt in milk sunscreen1K/yr
- la roche posay melt in sunscreen milk567/yr
Top la roche posay melt in sunscreen milk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free Lightweight & Fast Absorbing Oxybenzone Free
La Roche-Posay$33.764.6★14,961 rev
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free Lightweight & Fast Absorbing Oxybenzone Free
La Roche-Posay$24.514.6★14,961 rev
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free
La Roche-Posay$35.954.7★13,869 rev
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free
La Roche-Posay$24.874.7★13,869 rev
Newest
by launch dateLa Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free
La Roche-Posay$35.9513,869 rev
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free
La Roche-Posay$24.8713,869 rev
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free Lightweight & Fast Absorbing Oxybenzone Free
La Roche-Posay$24.5114,961 rev
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free Lightweight & Fast Absorbing Oxybenzone Free
La Roche-Posay$33.7614,961 rev
Trending
90-day click momentumLa Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free Lightweight & Fast Absorbing Oxybenzone Free
La Roche-Posay$24.514.6★
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free Lightweight & Fast Absorbing Oxybenzone Free
La Roche-Posay$33.764.6★
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free
La Roche-Posay$24.874.7★
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free
La Roche-Posay$35.954.7★
What buyers say about la roche posay melt in sunscreen milk
What buyers praise and complain about, mined from review topics.What buyers love
“Great product for those with sensitive skin”
“Protects the skin”
“high quality sun block”
“Smooth”
“absorbs beautifully”
“- relatively affordable”
“Light, blends nicely into skin”
“it moisturizes too”
“It has a lightweight texture, absorbs quickly, and leaves no white cast”
“I also like that its fragrance free”
What buyers complain about
“Allergic Reaction”
“Expensive”
“this burns my skin so incredibly bad”
“Too greasy”
“used product”
“No white cast”
“Not for acne prone skin”
“Even with a poor sense of smell, I found it horrific”
“doesnt feel thick”
“Poor quality control”
Top return reasons
Common questions
- Is la roche posay melt in sunscreen milk profitable to sell on Amazon United States?
- The niche generates $97K/yr across 4 tracked products. 90-day search growth is +125.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the la roche posay melt in sunscreen milk niche?
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in la roche posay melt in sunscreen milk?
- Top complaints mined from reviews: Allergies, Value For Money, Skin Health. The return rate is 0.9%.
- When does demand for la roche posay melt in sunscreen milk peak?
- Demand peaks in Jul–Sep; the busiest month runs 2.6× the quietest.
- What does it cost to enter the la roche posay melt in sunscreen milk niche?
- Listings span $24.51–$35.95; the average listing price is $29.77 (sweet spot $15–$100). The average incumbent carries 14,415 reviews — the moat a new listing must climb.