Is la roche posay lip balm profitable to sell on Amazon United States?

The niche generates $984K/yr across 15 tracked products. 90-day search growth is -38.4%. Flapen's verdict: Skip it (44/100).

How competitive is the la roche posay lip balm niche?

3 brands and 65 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in la roche posay lip balm?

Top complaints mined from reviews: Moist/Dry, Size-Overall, Value For Money. The return rate is 0.3%.

When does demand for la roche posay lip balm peak?

Demand peaks in Mar–Dec; the busiest month runs 5.1× the quietest.

What does it cost to enter the la roche posay lip balm niche?

Listings span $6.56–$25.57; the average listing price is $10.95 (sweet spot $15–$100). The average incumbent carries 13,641 reviews — the moat a new listing must climb.

la roche posay lip balm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible17.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Great$984K

$984K/yr · 508K searches

Price range

Good$6.56–$25.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.95

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad13,641.2

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-38.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, la roche posay lip balm is a $984K/yr Amazon United States market (508K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

la roche posay lip balm market data

Units sold / yr: 80K–100K; avg 6,000–8,000/product
Revenue / yr: $876K–$1.1M; units × avg price
Conversion rate: 17.7%
Avg BSR: #207
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

O'Keeffe's76%
The Ordinary21%
Neosporin2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.4% search growth over the last 90 days.

Peak months: Mar, Dec · busiest ÷ quietest = 5.1×

Open Trend

Top la roche posay lip balm search terms

okeefe lip repair146K/yr -33.9%21.9% conv.
okeeffes lip repair62K/yr -30.0%19.5% conv.
the ordinary lip41K/yr -36.5%5.4% conv.
ordinary lip26K/yr -33.9%6.0% conv.
the ordinary lip balm34K/yr -35.8%8.3% conv.
neosporin lip treatment36K/yr -56.7%4.5% conv.
o keefe lip repair29K/yr -45.7%20.1% conv.
ordinary lip balm30K/yr -43.2%8.8% conv.
okeefe lip balm17K/yr -36.5%15.6% conv.
okeeffes lip balm12K/yr -19.6%14.6% conv.

All search terms

Top la roche posay lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OKeeffes Lip Repair Lip Balm With Cooling Relief for Dry Cracked Lips - Stick (Twin Pack) - Moisturizer for Extremely Cracked Dry Lips

O'Keeffe's$6.774.7★8,045 rev

The Ordinary Squalane + Amino Acids Hydrating Lip Balm for Lips Elbows and Cuticles 0.5 Fl Oz

The Ordinary$9.144.4★1,960 rev

OKeeffes Lip Repair Unscented Lip Balm for Dry Cracked Lips - Stick (Twin Pack) - Moisturizer for Very Dry Lips

O'Keeffe's$8.094.6★31,065 rev

OKeeffes Lip Repair SPF 35 Lip Balm - Stick (3 Pack) - Sun-Safe Moisturizer for Extremely Cracked Dry Lips

O'Keeffe's$15.394.7★6,452 rev

OKeeffes Lip Repair Lip Balm with Cherry & Vitamin E Oil - Stick (3 Pack) - Moisturizer for Extremely Cracked Dry Lips

O'Keeffe's$9.854.6★2,330 rev

Newest

by launch date

The Ordinary Squalane + Amino Acids Hydrating Lip Balm for Lips Elbows and Cuticles 0.5 Fl Oz

The Ordinary$9.141,960 rev

2y ago

OKeeffes Lip Repair Lip Balm with Cherry & Vitamin E Oil - Stick (3 Pack) - Moisturizer for Extremely Cracked Dry Lips

O'Keeffe's$9.852,330 rev

2y ago

OKeeffes Lip Repair Lip Balm With Cooling Relief for Dry Cracked Lips - Stick (Twin Pack) - Moisturizer for Extremely Cracked Dry Lips

O'Keeffe's$6.778,045 rev

3y ago

OKeeffes Lip Repair Lip Balm with Cherry & Vitamin E Oil - Stick (Twin Pack) - Moisturizer for Extremely Cracked Dry Lips

O'Keeffe's$8.042,330 rev

4y ago

OKeeffes Lip Repair Night Treatment Lip Balm for Dry Cracked Lips - 0.25 Ounce Jar (2 Pack) - Moisturizer for Extremely Cracked Dry Lips

O'Keeffe's$13.5016,806 rev

6y ago

What buyers say about la roche posay lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry27%

“SUPER hydrating”

Quality-Overall12%

“Better than other brands”

Soft Feel12%

“smooth on application”

Efficiency7%

“It's very effective”

Value For Money6%

“Good value”

Smell5%

“I love the cherry scent to it”

Durability5%

“great product- been using for years”

Advertised Vs Actual Product3%

“As advertised”

Adhesion/Stickiness2%

“comfortable without feeling heavy or sticky”

Texture/Consistency-Overall2%

“the texture is very soft”

What buyers complain about

Moist/Dry11%

“Not hydrating at all”

Size-Overall10%

“Very small jars”

Value For Money10%

“Not worth the price”

Allergies9%

“Allergic reaction”

Functionality-Overall7%

“this doesnt work well”

Durability6%

“Broke”

Thickness5%

“thin consistency”

Quality-Overall4%

“Garbage qthrew our after opening dont buyv”

Ease Of Use3%

“very hard to use”

Adhesion/Stickiness2%

“It is a little sticky”

Top return reasons

Functionality-Overall21%

Advertised Vs Actual Product15%

Value For Money9%

Moist/Dry7%

Adhesion/Stickiness7%

Smell6%

Size-Overall6%

Product Condition5%

Defective Material/Parts4%