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La Cross Tweezers

Fail

The top 5 brands take 92% of clicks, so La Cross Tweezers is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$107K/yr118K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
48%top-5 click share · 11 brands · 251 sellers

Flapen Score

La Cross Tweezers against its category

The dotted line is the Beauty & Personal Care average. Past it, La Cross Tweezers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The La Cross Tweezers market on Amazon at a glance

Shoppers on Amazon United States searched for La Cross Tweezers 118K times last year and spent an estimated $107K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
5.3%
Market size, estimated
$107Ka year
Peak month
December1.7× the quietest month
Top search term
tweezerman set45K searches a year

02 · Price

A sale here is worth $17.33.

Listings sell for $17.33 on average, from $4.53 to $31.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.33 that is $2K to $4K a year per listing.

Average price
$17.33inside the $15 to $100 sweet spot
Price range
$4.53–$31.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #675 within Women's. It carries 5,544 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#675in Women's
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
5,544per listing
Listings tracked
30

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top La Cross Tweezers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

251

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

6%

  • Brand 180%
  • Brand 25%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 6%)

Demand

La Cross Tweezers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top La Cross Tweezers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tweezerman set45K/yr
  • tweezerman tweezers set26K/yr
  • tweezer case23K/yr
  • tweezerman kit9K/yr
  • tweezerman tweezer set6K/yr
  • tweezers case6K/yr
  • lash tweezer case4K/yr

Reviews and returns

What reviews say buyers love and hate about La Cross Tweezers

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Grip”
0.9%of orders come back
“Grip Could Be Better”
A buyer, on “Grip”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common La Cross Tweezers questions

Answered from the same tracked data.