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Kylie Jenner Perfume

Fail

The top 5 brands take 100% of clicks, so Kylie Jenner Perfume is a Fail.

Flapen Score
31
31 / 100
Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 48
Market size
$89K/yr113K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
94%top-5 click share · 2 brands · 5 sellers

Flapen Score

Kylie Jenner Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Kylie Jenner Perfume is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kylie Jenner Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Kylie Jenner Perfume 113K times last year and spent an estimated $89K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
2.4%
Market size, estimated
$89Ka year
Peak month
December19.4× the quietest month
Top search term
59 sol de janeiro21K searches a year

02 · Price

A sale here is worth $32.68.

Listings sell for $32.68 on average, from $21.96 to $61.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $32.68 that is $16K to $25K a year per listing.

Average price
$32.68inside the $15 to $100 sweet spot
Price range
$21.96–$61.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$16K–$25K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Women's. It carries 5,677 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Women's
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
5,677per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kylie Jenner Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Kylie Jenner Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 19.4×

Search terms

Top Kylie Jenner Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 59 sol de janeiro21K/yr
  • cheirosa 5919K/yr
  • sol janeiro 595K/yr
  • 59 perfume6K/yr
  • sol de janerio 593K/yr
  • sol de janeiro 584K/yr
  • sol de janiero 592K/yr
  • cheirosa 59 perfume mist581/yr
  • soldejaneiro 591K/yr

Reviews and returns

What reviews say buyers love and hate about Kylie Jenner Perfume

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Smell”
34%of negative reviews mention “Smell”
0.2%of orders come back
“And the scent doesn't last at all”
A buyer, on “Smell”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kylie Jenner Perfume questions

Answered from the same tracked data.