kylie jenner perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$32.68avg listing price — sweet spot $15–$100
Price range
Incredible$21.96–$61.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,676.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$89K$89K/yr · 113K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kylie jenner perfume is a $89K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
kylie jenner perfume market data
- Units sold / yr
- 3K–4K
- avg 500–750/product
- Revenue / yr
- $98K–$131K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Sol de Janeiro97%
- SEPARO3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 19.4×
Top kylie jenner perfume search terms
- 59 sol de janeiro21K/yr
- cheirosa 5919K/yr
- sol janeiro 595K/yr
- 59 perfume6K/yr
- sol de janerio 593K/yr
- sol de janeiro 584K/yr
- sol de janiero 592K/yr
- cheirosa 59 perfume mist581/yr
- soldejaneiro 591K/yr
Top kylie jenner perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
Sol de Janeiro$24.464.7★7,088 rev
Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist 240mL/8.1 fl oz.
Sol de Janeiro$34.764.7★7,088 rev
SOL DE JANEIRO Delicia Drench Jet Set
Sol de Janeiro$30.384.7★19,389 rev
SOL DE JANEIRO Cheirosa 59 Hair & Body Fragrance Mist Refill 240mL/8 fl oz
Sol de Janeiro$30.504.8★693 rev
Thick Baby Play Mat for Floor 59 x 71 Playpen Mat Large Tummy Time Foam Mats Soft Support & Plush Feel Nursery Kids Rug Easy Care with Non-Slip Cushioned for Infant Kids and Toddler Crawling Grey
SEPARO$61.924.8★1,284 rev
Newest
by launch dateSOL DE JANEIRO Cheirosa 59 Hair & Body Fragrance Mist Refill 240mL/8 fl oz
Sol de Janeiro$30.50693 rev
SOL DE JANEIRO Delicia Drench Jet Set
Sol de Janeiro$30.3819,389 rev
Sol de Janeiro Delicia Drench Shower Oil 13 fl oz
Sol de Janeiro$24.781,447 rev
Thick Baby Play Mat for Floor 59 x 71 Playpen Mat Large Tummy Time Foam Mats Soft Support & Plush Feel Nursery Kids Rug Easy Care with Non-Slip Cushioned for Infant Kids and Toddler Crawling Grey
SEPARO$61.921,284 rev
Sol de Janeiro Delicia Drench Body Butter (75mL/2.5 oz.)
Sol de Janeiro$21.962,747 rev
Trending
90-day click momentumThick Baby Play Mat for Floor 59 x 71 Playpen Mat Large Tummy Time Foam Mats Soft Support & Plush Feel Nursery Kids Rug Easy Care with Non-Slip Cushioned for Infant Kids and Toddler Crawling Grey
SEPARO$61.924.8★
Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist 240mL/8.1 fl oz.
Sol de Janeiro$34.764.7★
SOL DE JANEIRO Cheirosa 59 Hair & Body Fragrance Mist Refill 240mL/8 fl oz
Sol de Janeiro$30.504.8★
Sol de Janeiro Delicia Drench Shower Oil 13 fl oz
Sol de Janeiro$24.784.8★
Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
Sol de Janeiro$24.464.7★
What buyers say about kylie jenner perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“it's super soft”
“Good quality lotion”
“Doesn't dry my skin”
“Great Value”
“Excellent size”
“As expected”
“is great for dry skin”
“lasts all day”
“The lather is great”
What buyers complain about
“And the scent doesn't last at all”
“But expensive”
“Doesn't last”
“Tiny Bottle”
“mine was really dry it was hard to spread on the arms”
“Id expect better quality control”
“looks like it has been used”
“not so overwhelming that it causes breathing issues or allergies”
“It does not last that long on your skin”
“This product caused me a huge allergic skin reaction on my neck and face”
Top return reasons
Common questions
- Is kylie jenner perfume profitable to sell on Amazon United States?
- The niche generates $89K/yr across 7 tracked products. 90-day search growth is -30.0%. Flapen's verdict: Skip it (31/100).
- How competitive is the kylie jenner perfume niche?
- 2 brands and 5 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kylie jenner perfume?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- When does demand for kylie jenner perfume peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 19.4× the quietest.
- What does it cost to enter the kylie jenner perfume niche?
- Listings span $21.96–$61.92; the average listing price is $32.68 (sweet spot $15–$100). The average incumbent carries 5,677 reviews — the moat a new listing must climb.