Kylie Cosmetics
FailThe top 5 brands take 100% of clicks, so Kylie Cosmetics is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $258K/yr709K searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 70%top-5 click share · 5 brands · 170 sellers
Flapen Score
Kylie Cosmetics against its category
The dotted line is the Beauty & Personal Care average. Past it, Kylie Cosmetics is stronger. Inside it, weaker.
Market
The Kylie Cosmetics market on Amazon at a glance
Shoppers on Amazon United States searched for Kylie Cosmetics 709K times last year and spent an estimated $258K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 709K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.
- Searches, last 12 months
- 709K
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $258Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- kylie cosmetics389K searches a year
02 · Price
A sale here is worth $35.94.
Listings sell for $35.94 on average, from $9.41 to $76.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $35.94 that is $4K to $9K a year per listing.
- Average price
- $35.94inside the $15 to $100 sweet spot
- Price range
- $9.41–$76.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #570 within Lips. It carries 620 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 13.1%
- Average rank
- #570in Lips
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 620per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Kylie Cosmetics products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kylie Cosmetics Liquid Lipskick and Lip Liner Kit - shade 100 Posie K 0.10 fl oz (3 ml) & 0.039 oz (1.1 g)
- Price
- $28.05
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago

Matte Lip Kit - 808 Kylie by Kylie Cosmetics for Women - 2 Pc 0.10oz Matte Liquid Lipstick 0.03oz Lip Liner
- Price
- $30.65
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 2y ago

Kylie Jenner Cosmetics Lip Kit -(Bare) Liquid Lipstick And Lip Liner Matte
- Price
- $30.59
- Rating
- 4.2/5
- Reviews
- 180
- Age
- 5y ago

Kylie Jenner Cosmetics Lip Kit in Shade Candy K by Kylie Cosmetics
- Price
- $30.81
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 9y ago

KYLIE JENNER LIP KIT In Shade KOKO K by Kylie Cosmetics
- Price
- $29.84
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 9y ago
Trending
estimated 90-day click momentum
SUUKSESS Women Sexy Square Neck Thong Bodysuit Backless Sleeveless Cami Body Suit Top (Black S)
- Price
- $25.72
- Rating
- 4.4/5
- Reviews
- 1,706
- Age
- 3y ago

Flora Nikrooz Womens Kylie Charmeuse Chemise Ivory M
- Price
- $64.62
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 5y ago

Cosmic Kylie Jenner 3-Piece Gift Set
- Price
- $70.17
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 10mo ago

Kylie Cosmetics Liquid Lipskick and Lip Liner Kit - shade 100 Posie K 0.10 fl oz (3 ml) & 0.039 oz (1.1 g)
- Price
- $28.05
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago

Kylie High Gloss Gina 324 Mauve Pink With Pink Shimmer
- Price
- $23.21
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 2y ago
Newest
by launch date
Cosmic Kylie Jenner 3-Piece Gift Set
- Price
- $70.17
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 10mo ago

Kylie Cosmetics Liquid Lipskick and Lip Liner Kit - shade 100 Posie K 0.10 fl oz (3 ml) & 0.039 oz (1.1 g)
- Price
- $28.05
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago

Kylie Cosmetics by Kylie Jenner cosmic eau de parfum 50 ml | ambery floral
- Price
- $76.37
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 2y ago

Nature Republic HONEY MELTING LIP PLUMPING (11 PINK) SOFT LIP STICK Tint & Plump Hydrating Gloss Moisturizing balms Volumizing formula & Sheer tint Glowy Finish korean make up
- Price
- $9.41
- Rating
- 4.3/5
- Reviews
- 7,468
- Age
- 2y ago

Kylie High Gloss Gina 324 Mauve Pink With Pink Shimmer
- Price
- $23.21
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
170
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- KYLIE69%
- Kylie Cosmetics25%
- SUUKSESS3%
- Flora Nikrooz1%
- Nature Republic1%
Demand
Kylie Cosmetics search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.9×
Search terms
Top Kylie Cosmetics search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kylie cosmetics389K/yr
- kylie lip kit145K/yr
- kylie35K/yr
- kylie jenner35K/yr
- kylie jenner lip kit23K/yr
- kylie lipstick12K/yr
- kylie lip11K/yr
- kyle cosmetics10K/yr
- kylie jenner lipstick7K/yr
- kylie cosmetics lip kits3K/yr
Reviews and returns
What reviews say buyers love and hate about Kylie Cosmetics
We read the reviews and the return reasons for every product selling here.
“The color isn't especially good on me, either”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kylie Cosmetics questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









