Kylie Cosmetics
FailThe top 5 brands take 100% of clicks, so Kylie Cosmetics is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $258K/yr709K searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 70%top-5 click share · 5 brands · 170 sellers
Flapen Score
Kylie Cosmetics against its category
The dotted line is the Beauty & Personal Care average. Past it, Kylie Cosmetics is stronger. Inside it, weaker.
Market
The Kylie Cosmetics market on Amazon at a glance
Shoppers on Amazon United States searched for Kylie Cosmetics 709K times last year and spent an estimated $258K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 709K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.
- Searches, last 12 months
- 709K
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $258Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- kylie cosmetics389K searches a year
02 · Price
A sale here is worth $35.94.
Listings sell for $35.94 on average, from $9.41 to $76.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $35.94 that is $4K to $9K a year per listing.
- Average price
- $35.94inside the $15 to $100 sweet spot
- Price range
- $9.41–$76.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #570 within Lips. It carries 620 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 13.1%
- Average rank
- #570in Lips
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 620per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Kylie Cosmetics products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
170
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Brand 169%
- Brand 225%
- Brand 33%
- Brand 41%
- Brand 51%
Demand
Kylie Cosmetics search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.9×
Search terms
Top Kylie Cosmetics search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kylie cosmetics389K/yr
- kylie lip kit145K/yr
- kylie35K/yr
- kylie jenner35K/yr
- kylie jenner lip kit23K/yr
- kylie lipstick12K/yr
- kylie lip11K/yr
- kyle cosmetics10K/yr
- kylie jenner lipstick7K/yr
- kylie cosmetics lip kits3K/yr
Reviews and returns
What reviews say buyers love and hate about Kylie Cosmetics
We read the reviews and the return reasons for every product selling here.
“The color isn't especially good on me, either”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kylie Cosmetics questions
Answered from the same tracked data.









