kylie cosmetics
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.94avg listing price — sweet spot $15–$100
Price range
Great$9.41–$76.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good619.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$258K$258K/yr · 709K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kylie cosmetics is a $258K/yr Amazon United States market (709K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
kylie cosmetics market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $216K–$288K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #570
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 13.1%
- Avg brand age
- 49 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
170
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- KYLIE69%
- Kylie Cosmetics25%
- SUUKSESS3%
- Flora Nikrooz1%
- Nature Republic1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.9×
Top kylie cosmetics search terms
- kylie cosmetics389K/yr
- kylie lip kit145K/yr
- kylie35K/yr
- kylie jenner35K/yr
- kylie jenner lip kit23K/yr
- kylie lipstick12K/yr
- kylie lip11K/yr
- kyle cosmetics10K/yr
- kylie jenner lipstick7K/yr
- kylie cosmetics lip kits3K/yr
Top kylie cosmetics products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kylie Cosmetics Liquid Lipskick and Lip Liner Kit - shade 100 Posie K 0.10 fl oz (3 ml) & 0.039 oz (1.1 g)
KYLIE$28.054.5★26 rev
Matte Lip Kit - 808 Kylie by Kylie Cosmetics for Women - 2 Pc 0.10oz Matte Liquid Lipstick 0.03oz Lip Liner
KYLIE$30.654.4★71 rev
Kylie Jenner Cosmetics Lip Kit -(Bare) Liquid Lipstick And Lip Liner Matte
KYLIE$30.594.2★180 rev
Kylie Jenner Cosmetics Lip Kit in Shade Candy K by Kylie Cosmetics
Kylie Cosmetics$30.814.1★49 rev
KYLIE JENNER LIP KIT In Shade KOKO K by Kylie Cosmetics
Kylie Cosmetics$29.844.1★25 rev
Newest
by launch date
Cosmic Kylie Jenner 3-Piece Gift Set
Kylie Cosmetics$70.1732 rev
Kylie Cosmetics Liquid Lipskick and Lip Liner Kit - shade 100 Posie K 0.10 fl oz (3 ml) & 0.039 oz (1.1 g)
KYLIE$28.0526 rev
Kylie Cosmetics by Kylie Jenner cosmic eau de parfum 50 ml | ambery floral
Kylie Cosmetics$76.37164 rev
Nature Republic HONEY MELTING LIP PLUMPING (11 PINK) SOFT LIP STICK Tint & Plump Hydrating Gloss Moisturizing balms Volumizing formula & Sheer tint Glowy Finish korean make up
Nature Republic$9.417,468 rev
Kylie High Gloss Gina 324 Mauve Pink With Pink Shimmer
Kylie Cosmetics$23.2112 rev
Trending
90-day click momentum
SUUKSESS Women Sexy Square Neck Thong Bodysuit Backless Sleeveless Cami Body Suit Top (Black S)
SUUKSESS$25.724.4★
Flora Nikrooz Womens Kylie Charmeuse Chemise Ivory M
Flora Nikrooz$64.624.5★
Cosmic Kylie Jenner 3-Piece Gift Set
Kylie Cosmetics$70.174.2★
Kylie Cosmetics Liquid Lipskick and Lip Liner Kit - shade 100 Posie K 0.10 fl oz (3 ml) & 0.039 oz (1.1 g)
KYLIE$28.054.5★
Kylie High Gloss Gina 324 Mauve Pink With Pink Shimmer
Kylie Cosmetics$23.214.4★
What buyers say about kylie cosmetics
What buyers praise and complain about, mined from review topics.What buyers love
“Smell is very strong”
“Color is clear”
“Great staying power”
“the liner is excellent”
“Feels good & stays on for the most part”
“Great affordable option”
“Less dry and still longer earring lip color”
“Great gift, arrived in perfect condition and has very nice tone”
“Just as described”
“Beautiful just kissed look with gloss and color that make your lips look plump and dewy”
What buyers complain about
“The color isn't especially good on me, either”
“This is not the real perfume”
“just doesnt last long enough”
“How it feels not sticky or anything”
“Not worth the price”
“they dry out the lips after use”
“Size up for longer torsos”
“thick like a chapstick”
“This burned my lips”
“Wasn't soft like expected”
Top return reasons
Common questions
- Is kylie cosmetics profitable to sell on Amazon United States?
- The niche generates $258K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the kylie cosmetics niche?
- 5 brands and 170 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kylie cosmetics?
- Top complaints mined from reviews: Color, Smell, Durability. The return rate is 4.8%.
- When does demand for kylie cosmetics peak?
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the kylie cosmetics niche?
- Listings span $9.41–$76.37; the average listing price is $35.94 (sweet spot $15–$100). The average incumbent carries 620 reviews — the moat a new listing must climb.