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kyle richards amazon favorites

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 19Conversion 91Competition 27Returns 97Price range 75Avg price 81Brand share 0Review moat 15Quality gap 60

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.38

avg listing price — sweet spot $15–$100

Price range

Great$8.77–$34.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$116K

$116K/yr · 61K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Review moat

Bad21,634.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kyle richards amazon favorites is a $116K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kyle richards amazon favorites market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$104K–$139K
units × avg price
Conversion rate
11.0%
Avg BSR
#21
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
10.3%
Avg brand age
41 months
Avg seller age
139 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Maskiss62%
  • DERMORA26%
  • Taimand8%
  • grace & stella3%
  • SDIW1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.5×

Top kyle richards amazon favorites search terms

  • maskiss 24k gold under eye patches13K/yr
  • dermora 24k gold under eye patches9K/yr
  • maskiss under eye patches7K/yr
  • maskiss5K/yr
  • demora 24k gold eye mask puffy eyes5K/yr
  • 24 karat gold eye patches6K/yr
  • dermora golden glow under eye patches4K/yr
  • dermora3K/yr
  • dermora eye patches2K/yr
  • dermora under eye patches2K/yr
All search terms

Top kyle richards amazon favorites products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$23K30%$35K40%$46K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about kyle richards amazon favorites

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry13%

“Very good hydrated”

Quality-Overall12%

“Excellent Quality”

Value For Money9%

“Best deal”

Soft Feel9%

“My skin feels smooth”

Ease Of Use7%

“Comfortable to wear”

Efficiency4%

“Works well”

Comfort-Overall4%

“They are comfortable”

Suitability Dry Skin4%

“They deeply moisturize”

Ease Of Application3%

“feel very good when applying”

Suitability Combination Skin3%

“soothing on the skin”

What buyers complain about

Functionality-Overall16%

“No results”

Grip9%

“Doesnt stay in place”

Moist/Dry7%

“They are dry”

Value For Money7%

“not worth the price”

Allergies6%

“Causes rash”

Adhesion/Stickiness6%

“Not sticking”

Thickness5%

“Too thick”

Quality-Overall5%

“Bad quality”

Symptom Reduction3%

“Have not seen any improvement”

Smell3%

“Chemical smell”

Top return reasons

Functionality-Overall20%
Adhesion/Stickiness16%
Advertised Vs Actual Product14%
Moist/Dry8%
Value For Money7%
Size-Overall6%
Defective Material/Parts5%
Quality-Overall2%
Grip2%
Smell2%

Common questions

Is kyle richards amazon favorites profitable to sell on Amazon United States?
The niche generates $116K/yr across 18 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (44/100).
How competitive is the kyle richards amazon favorites niche?
5 brands and 16 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kyle richards amazon favorites?
Top complaints mined from reviews: Functionality-Overall, Grip, Moist/Dry. The return rate is 0.6%.
When does demand for kyle richards amazon favorites peak?
Demand peaks in Oct–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the kyle richards amazon favorites niche?
Listings span $8.77–$34.14; the average listing price is $17.38 (sweet spot $15–$100). The average incumbent carries 21,635 reviews — the moat a new listing must climb.