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Kumkumadi Tailam Oil for Face

Fail

Shoppers spend an estimated $71K a year here, so Kumkumadi Tailam Oil for Face is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$71K/yr103K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
75%top-5 click share · 8 brands · 29 sellers

Flapen Score

Kumkumadi Tailam Oil for Face against its category

The dotted line is the Beauty & Personal Care average. Past it, Kumkumadi Tailam Oil for Face is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kumkumadi Tailam Oil for Face market on Amazon at a glance

Shoppers on Amazon United States searched for Kumkumadi Tailam Oil for Face 103K times last year and spent an estimated $71K. The top 5 brands take 91% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
3.7%
Market size, estimated
$71Ka year
Peak month
January1.7× the quietest month
Top search term
kumkumadi oil for face41K searches a year

02 · Price

A sale here is worth $18.62.

Listings sell for $18.62 on average, from $8.05 to $47.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $18.62 that is $5K to $9K a year per listing.

Average price
$18.62inside the $15 to $100 sweet spot
Price range
$8.05–$47.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #540 within Face Oil. It carries 2,079 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
1.9%
Average rank
#540in Face Oil
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
2,079per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Kumkumadi Tailam Oil for Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

29

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

5%

  • Brand 147%
  • Brand 219%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Kumkumadi Tailam Oil for Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Kumkumadi Tailam Oil for Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kumkumadi oil for face41K/yr
  • kumkumadi oil37K/yr
  • kumkumadi tailam17K/yr
  • kumkumadi oil for face organic4K/yr
  • kumkumadi3K/yr

Reviews and returns

What reviews say buyers love and hate about Kumkumadi Tailam Oil for Face

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Suitability Combination Skin”
42%of negative reviews mention “Smell”
1.3%of orders come back
“somewhat old smell”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Kumkumadi Tailam Oil for Face questions

Answered from the same tracked data.