kulfi mascara
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$29.16avg listing price — sweet spot $15–$100
Price range
Great$12.19–$57.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,396.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$201K$201K/yr · 135K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kulfi mascara is a $201K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kulfi mascara market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $175K–$233K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #595
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 70%
- Out of stock
- 9.4%
- Avg brand age
- 68 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- URBAN DECAY40%
- tarte31%
- Generic29%
Top kulfi mascara search terms
- dibs mascara50K/yr
- kulfi mascara30K/yr
- tarte xl tubing mascara black16K/yr
- urban decay tube job mascara7K/yr
- urban decay tubing mascara7K/yr
- tube job mascara4K/yr
- dibs mascara duo6K/yr
- tarte xl3K/yr
- kulfi badi lash mascara5K/yr
- urban decay tube job2K/yr
Top kulfi mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Urban Decay Tube Job Lash Tubing Mascara - 24HR Lifting Lengthening & Volumizing Anti-Clump Anti-Smudge Sweat & Water-Resistant Wear Washable No Scrub Removal With Castor Oil & Peptides
URBAN DECAY$21.564.2★325 rev
tarte tartelette XL tubing mascara Lash Extensions in a Tube with Peptide Extra-Bold Buildable Length & Volume Smudge-Proof Longwear Easy-to-Remove Vegan & Cruelty-Free full size black
tarte$20.194.4★3,957 rev
Dibs Beauty 2-in-1 Mini Mascara & Primer Duo Lash Lengthening & Volumizing Mascara with Conditioning Primer Travel-Size Eye Makeup Set Size: (o.16oz)
Generic$38.175.0★4 rev
Urban Decay Tube Job Lash Tubing Mascara - Travel Size 24HR Lifting Lengthening & Volumizing Anti-Clump Anti-Smudge Sweat & Water-Resistant Washable No Scrub Removal Castor Oil & Peptides
URBAN DECAY$14.084.2★325 rev
Kulfi Badi Lash Smudge Proof Volumizing Tubing Mascara Black 10 mL
Generic$47.320.0★0 rev
Newest
by launch dateKulfi Badi Lash Smudge Proof Volumizing Tubing Mascara Black 10 mL
Generic$47.320 rev
Kulfi Badi Lash Smudge Proof Volumizing Tubing Mascara Black 10 mL
Generic$39.892 rev
Urban Decay Tube Job Lash Augmenting Tubing Brown Mascara - 24HR Lift Lengthen & Volume Mascara Anti-Clump Anti-Smudge Sweat & Water Resistant Wear Washable - Brunette Brown (0.29 fl oz)
URBAN DECAY$19.16325 rev
Urban Decay Tube Job Lash Tubing Mascara - 24HR Lifting Lengthening & Volumizing Anti-Clump Anti-Smudge Sweat & Water-Resistant Wear Washable No Scrub Removal With Castor Oil & Peptides
URBAN DECAY$21.56325 rev
Urban Decay Tube Job Lash Tubing Mascara - Travel Size 24HR Lifting Lengthening & Volumizing Anti-Clump Anti-Smudge Sweat & Water-Resistant Washable No Scrub Removal Castor Oil & Peptides
URBAN DECAY$14.08325 rev
Trending
90-day click momentumKulfi Badi Lash Smudge Proof Volumizing Tubing Mascara Black 10 mL
Generic$39.895.0★
Kulfi Badi Lash Smudge Proof Volumizing Tubing Mascara Black 10 mL
Generic$47.320.0★
Urban Decay Tube Job Lash Augmenting Tubing Brown Mascara - 24HR Lift Lengthen & Volume Mascara Anti-Clump Anti-Smudge Sweat & Water Resistant Wear Washable - Brunette Brown (0.29 fl oz)
URBAN DECAY$19.164.2★
Dibs Beauty 2-in-1 Mini Mascara & Primer Duo Lash Lengthening & Volumizing Mascara with Conditioning Primer Travel-Size Eye Makeup Set Size: (o.16oz)
Generic$38.175.0★
Urban Decay Tube Job Lash Tubing Mascara - 24HR Lifting Lengthening & Volumizing Anti-Clump Anti-Smudge Sweat & Water-Resistant Wear Washable No Scrub Removal With Castor Oil & Peptides
URBAN DECAY$21.564.2★
What buyers say about kulfi mascara
What buyers praise and complain about, mined from review topics.What buyers love
“No Smudges”
“Easy to use”
“Excellent product”
“Worth it”
“it worked so good so I bought the normal sized”
“Easy to apply”
“this one holds up pretty well”
“Better than waterproof”
“Exactly what Ive been looking for”
“Less clumping than with other brands”
What buyers complain about
“Waste of money”
“Flakes off”
“Not as good as expected”
“Made eyes itchy”
“Doesn't work”
“Dried out product”
“Difficult Removal”
“It was a smaller tube”
“not water proof”
“This is NOT what it promises to be”
Top return reasons
Common questions
- Is kulfi mascara profitable to sell on Amazon United States?
- The niche generates $201K/yr across 10 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the kulfi mascara niche?
- 3 brands and 9 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kulfi mascara?
- Top complaints mined from reviews: Value For Money, Smudge Resistance, Quality-Overall. The return rate is 0.9%.
- What does it cost to enter the kulfi mascara niche?
- Listings span $12.19–$57.85; the average listing price is $29.16 (sweet spot $15–$100). The average incumbent carries 1,396 reviews — the moat a new listing must climb.