kulfi
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$272K$272K/yr · 742K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad11,526.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.71–$11.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, kulfi is a $272K/yr Amazon United States market (742K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
kulfi market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $220K–$275K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- NYX PROFESSIONAL MAKEUP94%
- e.l.f.6%
Demand
Weekly Amazon search volume, last 29 weeks — -14.2% search growth over the last 90 days.Top kulfi search terms
- nyx lip stain591K/yr
- nyc lip stain34K/yr
- lip stain nyx17K/yr
- elf jam session10K/yr
- lip staining oil13K/yr
- nyx stain9K/yr
- elf lip oil jam session12K/yr
- jam session elf lip oil11K/yr
- nyx lipstain5K/yr
- nix lip stain5K/yr
Top kulfi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain Long-Lasting Tinted Vegan Formula with 12 HR Hydration - Hydra Honey (Brown)
NYX PROFESSIONAL MAKEUP$11.184.3★12,906 rev
NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good
NYX PROFESSIONAL MAKEUP$11.804.1★2,117 rev
NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Drippin In Rose (Pink)
NYX PROFESSIONAL MAKEUP$10.794.3★12,906 rev
e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Jam Session
e.l.f.$8.714.6★29,517 rev
NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Berry Thirsty (Red)
NYX PROFESSIONAL MAKEUP$10.944.3★12,906 rev
Newest
by launch dateNYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good
NYX PROFESSIONAL MAKEUP$11.802,117 rev
NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Cuff Me
NYX PROFESSIONAL MAKEUP$11.712,117 rev
NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Stain Finish - Lip Lock (Taupe Brown)
NYX PROFESSIONAL MAKEUP$11.952,117 rev
NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain Long-Lasting Tinted Vegan Formula with 12 HR Hydration - Hydra Honey (Brown)
NYX PROFESSIONAL MAKEUP$11.1812,906 rev
NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Drippin In Rose (Pink)
NYX PROFESSIONAL MAKEUP$10.7912,906 rev
Trending
90-day click momentumNYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Cuff Me
NYX PROFESSIONAL MAKEUP$11.714.1★
NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Berry Thirsty (Red)
NYX PROFESSIONAL MAKEUP$10.944.3★
NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Blush Rush (Pink)
NYX PROFESSIONAL MAKEUP$10.944.3★
NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain Long-Lasting Tinted Vegan Formula with 12 HR Hydration - Mocha Me Wet (Brown)
NYX PROFESSIONAL MAKEUP$11.044.3★
NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain Long-Lasting Tinted Vegan Formula with 12 HR Hydration - Hydra Honey (Brown)
NYX PROFESSIONAL MAKEUP$11.184.3★
What buyers say about kulfi
What buyers praise and complain about, mined from review topics.What buyers love
“Love the shade”
“Super moisturizing”
“it really does stay on all day”
“Excellent product”
“Its actually very soft and buttery”
“great value for money”
“Nice applicator”
“Doesnt stain”
“it has a pretty shine”
“No bad odor or bad taste”
What buyers complain about
“Darker than they appear”
“Does not last”
“Stain”
“so dry out”
“Smells not good”
“hard to apply”
“never really stick”
“Comes out thicker in some places”
“Waste of money”
“Cheap, Low quality product”
Top return reasons
Common questions
- Is kulfi profitable to sell on Amazon United States?
- The niche generates $272K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the kulfi niche?
- 2 brands and 44 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kulfi?
- Top complaints mined from reviews: Color, Durability, Stain Resistance. The return rate is 1.4%.
- What does it cost to enter the kulfi niche?
- Listings span $8.71–$11.95; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 11,527 reviews — the moat a new listing must climb.