Kulfi

Shoppers searched for this 742K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $272K a year.

Searches, last 12 months

742K

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

3.3%

Market size, estimated

$272Ka year

Top search term

nyx lip stain591K searches a year

Listings sell for $11.01 on average, from $8.71 to $11.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $11.01 that is $11K to $14K a year per listing.

Average price

$11.01under the $15 to $100 sweet spot

Price range

$8.71–$11.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$11K–$14K

Returns

1.4%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Lips. It carries 11,527 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#12in Lips

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

11,527per listing

Listings tracked

12

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months