Kukui Nut Oil
MaybeAn estimated 0.7% of orders come back. But shoppers spend an estimated $68K a year here, so Kukui Nut Oil is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $68K/yr58K searches / yr
- 90-day growth
- +15.1%search demand this quarter
- Competition
- 55%top-5 click share · 11 brands · 390 sellers
Flapen Score
Kukui Nut Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Kukui Nut Oil is stronger. Inside it, weaker.
Market
The Kukui Nut Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Kukui Nut Oil 58K times last year and spent an estimated $68K. The top 5 brands take 78% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- +15.1%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $68Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- kukui nut oil29K searches a year
02 · Price
A sale here is worth $20.49.
Listings sell for $20.49 on average, from $8.50 to $49.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.49 that is $2K to $5K a year per listing.
- Average price
- $20.49inside the $15 to $100 sweet spot
- Price range
- $8.50–$49.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #1,730 within Oils. It carries 1,014 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 81%
- Out of stock, average day
- 8.5%
- Average rank
- #1,730in Oils
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,014per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Kukui Nut Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oils of Aloha Hawaii Kukui Oil No Fragrance 4 Fluid Ounce
- Price
- $20.80
- Rating
- 4.8/5
- Reviews
- 660
- Age
- 20y ago

Leven Rose Kukui Nut Oil 4 oz Cold-Pressed and Unrefined Hair & Face Moisturizer with Dropper Unscented Pure Face Oil for Women and Men Nourishing & Moisturizing for All Skin Types
- Price
- $14.90
- Rating
- 4.7/5
- Reviews
- 868
- Age
- 7y ago

Soapeauty KUKUI NUT OIL Cold Pressed | 100% Pure & Natural | Moisturizing Oil for Face Skin Hair DIY | 8 fl oz
- Price
- $17.08
- Rating
- 4.7/5
- Reviews
- 295
- Age
- 6y ago

Alba Botanica Intense Hydration Body Oil with Kukui Nut and Viamin E 8.5 Oz (Packaging May Vary)
- Price
- $8.50
- Rating
- 4.5/5
- Reviews
- 8,270
- Age
- 22y ago

Naturevibe Botanicals Kukui Nut Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care
- Price
- $18.27
- Rating
- 4.4/5
- Reviews
- 153
- Age
- 2y ago
Trending
estimated 90-day click momentum
LOTUSJOY Kukui Nut Oil 100% Pure For Skin Hair Nails 2 Oz
- Price
- $13.91
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 5mo ago

Botanical Beauty Certified Organic KUKUI NUT OIL 100% Pure Natural Virgin Unrefined Cold-Pressed Carrier Oil for Face Skin Body Hair Lip Nails. Rich in Vitamin E (0.5 Fl Oz)
- Price
- $11.71
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 1y ago

Island Essence Organic Kukui Nut Nourishing Oil Hawaiian Blend with Kukui Nut Oil for Body & Hair Made in Maui 4.5 oz Bottle for Body Massage - Massage oils
- Price
- $21.37
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 6y ago

Soapeauty KUKUI NUT OIL Cold Pressed | 100% Pure & Natural | Moisturizing Oil for Face Skin Hair DIY | 8 fl oz
- Price
- $17.08
- Rating
- 4.7/5
- Reviews
- 295
- Age
- 6y ago

Naturevibe Botanicals Kukui Nut Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care
- Price
- $18.27
- Rating
- 4.4/5
- Reviews
- 153
- Age
- 2y ago
Newest
by launch date
LOTUSJOY Kukui Nut Oil 100% Pure For Skin Hair Nails 2 Oz
- Price
- $13.91
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 5mo ago

Botanical Beauty Certified Organic KUKUI NUT OIL 100% Pure Natural Virgin Unrefined Cold-Pressed Carrier Oil for Face Skin Body Hair Lip Nails. Rich in Vitamin E (0.5 Fl Oz)
- Price
- $11.71
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 1y ago

Naturevibe Botanicals Kukui Nut Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care
- Price
- $18.27
- Rating
- 4.4/5
- Reviews
- 153
- Age
- 2y ago

Island Essence Organic Kukui Nut Nourishing Oil Hawaiian Blend with Kukui Nut Oil for Body & Hair Made in Maui 4.5 oz Bottle for Body Massage - Massage oils
- Price
- $21.37
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 6y ago

Soapeauty KUKUI NUT OIL Cold Pressed | 100% Pure & Natural | Moisturizing Oil for Face Skin Hair DIY | 8 fl oz
- Price
- $17.08
- Rating
- 4.7/5
- Reviews
- 295
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
390
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 99%
Open market
16%
- Oils of Aloha25%
- Soapeauty20%
- Alba Botanica13%
- Leven Rose11%
- Naturevibe Botanicals8%
- Dr Adorable7%
- Open — no brand owns it (5 brands, 16%)
Demand
Kukui Nut Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Kukui Nut Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kukui nut oil29K/yr
- kukui oil22K/yr
- kukui4K/yr
- kukui nut oil organic3K/yr
Reviews and returns
What reviews say buyers love and hate about Kukui Nut Oil
We read the reviews and the return reasons for every product selling here.
“No tropical scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kukui Nut Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









