Is kukui nut oil profitable to sell on Amazon United States?

The niche generates $68K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the kukui nut oil niche?

11 brands and 390 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in kukui nut oil?

Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.7%.

When does demand for kukui nut oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the kukui nut oil niche?

Listings span $8.50–$49.64; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 1,014 reviews — the moat a new listing must climb.

kukui nut oil

Worth a look

Shows low returns (0.7%), but a small market ($68K/yr) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$20.49

avg listing price — sweet spot $15–$100

Price range

Great$8.50–$49.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,014.43

avg incumbent reviews — the moat a new listing must climb

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+15.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$68K

$68K/yr · 58K searches

According to Flapen's Amazon United States niche tracking, kukui nut oil is a $68K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kukui nut oil market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $61K–$82K; units × avg price
Conversion rate: 5.7%
Avg BSR: #1,730
Page quality: 0%
Prime: 81%
Sponsored: 76%
Out of stock: 8.5%
Avg brand age: 83 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

390

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

16%

Oils of Aloha25%
Soapeauty20%
Alba Botanica13%
Leven Rose11%
Naturevibe Botanicals8%
Dr Adorable7%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top kukui nut oil search terms

kukui nut oil29K/yr +10.5%6.7% conv.
kukui oil22K/yr +16.8%3.9% conv.
kukui4K/yr +91.2%1.0% conv.
kukui nut oil organic3K/yr -22.8%6.2% conv.

All search terms

Top kukui nut oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oils of Aloha Hawaii Kukui Oil No Fragrance 4 Fluid Ounce

Oils of Aloha$20.804.8★660 rev

Leven Rose Kukui Nut Oil 4 oz Cold-Pressed and Unrefined Hair & Face Moisturizer with Dropper Unscented Pure Face Oil for Women and Men Nourishing & Moisturizing for All Skin Types

Leven Rose$14.904.7★868 rev

Soapeauty KUKUI NUT OIL Cold Pressed | 100% Pure & Natural | Moisturizing Oil for Face Skin Hair DIY | 8 fl oz

Soapeauty$17.084.7★295 rev

Alba Botanica Intense Hydration Body Oil with Kukui Nut and Viamin E 8.5 Oz (Packaging May Vary)

Alba Botanica$8.504.5★8,270 rev

Naturevibe Botanicals Kukui Nut Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care

Naturevibe Botanicals$18.274.4★153 rev

Newest

by launch date

LOTUSJOY Kukui Nut Oil 100% Pure For Skin Hair Nails 2 Oz

LOTUSJOY$13.9137 rev

5mo ago

Botanical Beauty Certified Organic KUKUI NUT OIL 100% Pure Natural Virgin Unrefined Cold-Pressed Carrier Oil for Face Skin Body Hair Lip Nails. Rich in Vitamin E (0.5 Fl Oz)

Botanical Beauty$11.7128 rev

1y ago

Naturevibe Botanicals Kukui Nut Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care

Naturevibe Botanicals$18.27153 rev

2y ago

Island Essence Organic Kukui Nut Nourishing Oil Hawaiian Blend with Kukui Nut Oil for Body & Hair Made in Maui 4.5 oz Bottle for Body Massage - Massage oils

Island Essence$21.3729 rev

6y ago

Soapeauty KUKUI NUT OIL Cold Pressed | 100% Pure & Natural | Moisturizing Oil for Face Skin Hair DIY | 8 fl oz

Soapeauty$17.08295 rev

6y ago

What buyers say about kukui nut oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell15%

“Also note that it is fragrance free which is a plus”

Moist/Dry13%

“Helps the dryness a lot”

Absorbency12%

“absorbs well”

Soft Feel12%

“My skin is so soft”

Suitability Dry Skin9%

“If you have dry itchy skin, it works wonderfully”

Quality-Overall5%

“Excellent product”

Suitability Oily Skin4%

“I consider it a nice everyday nourishing oil”

Suitability Combination Skin4%

“Great for Skin”

Ease Of Use3%

“It is quite versatile”

Oily/Greasy2%

“leaves it soft without a greasy residue”

What buyers complain about

Smell24%

“No tropical scent”

Value For Money14%

“It's relatively expensive for the tiny bottle - as usual”

Allergies6%

“I have severe eczema on my hands”

Size-Overall4%

“The only downside is the small 0.5 oz size”

Oily/Greasy2%

“The oil is only very mildly scented”

Ingredients-Overall2%

“so many commercially produced products have ingredients I can't even pronounce”

Moist/Dry2%

“My son gets dry skin on his feet”

Brightness/Shine/Glow1%

“No shine after full absorption”

Top return reasons

Smell33%

Oily/Greasy18%

Leak-Proof18%

Advertised Vs Actual Product12%

Value For Money4%