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Kukui Nut Oil

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $68K a year here, so Kukui Nut Oil is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$68K/yr58K searches / yr
90-day growth
+15.1%search demand this quarter
Competition
55%top-5 click share · 11 brands · 390 sellers

Flapen Score

Kukui Nut Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Kukui Nut Oil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kukui Nut Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Kukui Nut Oil 58K times last year and spent an estimated $68K. The top 5 brands take 78% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+15.1%
Conversion, latest week
5.7%
Market size, estimated
$68Ka year
Peak month
July1.3× the quietest month
Top search term
kukui nut oil29K searches a year

02 · Price

A sale here is worth $20.49.

Listings sell for $20.49 on average, from $8.50 to $49.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.49 that is $2K to $5K a year per listing.

Average price
$20.49inside the $15 to $100 sweet spot
Price range
$8.50–$49.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #1,730 within Oils. It carries 1,014 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
81%
Out of stock, average day
8.5%
Average rank
#1,730in Oils
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,014per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Kukui Nut Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

390

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 99%

Open market

16%

  • Oils of Aloha25%
  • Soapeauty20%
  • Alba Botanica13%
  • Leven Rose11%
  • Naturevibe Botanicals8%
  • Dr Adorable7%
  • Open — no brand owns it (5 brands, 16%)

Demand

Kukui Nut Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Kukui Nut Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kukui nut oil29K/yr
  • kukui oil22K/yr
  • kukui4K/yr
  • kukui nut oil organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Kukui Nut Oil

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.7%of orders come back
“No tropical scent”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kukui Nut Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data