Is krave beauty sunscreen profitable to sell on Amazon United States?

The niche generates $238K/yr across 6 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +61.8%. Flapen's verdict: Skip it (47/100).

How competitive is the krave beauty sunscreen niche?

4 brands and 22 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in krave beauty sunscreen?

Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.8%.

When does demand for krave beauty sunscreen peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.4× the quietest.

What does it cost to enter the krave beauty sunscreen niche?

Listings span $14.43–$31.54; the average listing price is $19.34 (sweet spot $15–$100). The average incumbent carries 2,313 reviews — the moat a new listing must climb.

krave beauty sunscreen

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Great$14.43–$31.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.34

avg listing price — sweet spot $15–$100

Growth

Great+61.8%

90-day search growth — must beat 0% to launch

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$238K

$238K/yr · 313K searches

Review moat

Okay2,313.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, krave beauty sunscreen is a $238K/yr Amazon United States market (313K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 47/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

krave beauty sunscreen market data

Units sold / yr: 13K–15K; avg 3,000–4,000/product
Revenue / yr: $242K–$290K; units × avg price
Conversion rate: 3.9%
Avg BSR: #935
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

mixsoon76%
Torriden13%
SKIN10048%
HARUHARU3%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +61.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.4×

Open Trend

Top krave beauty sunscreen search terms

dr althea sunscreen80K/yr +100.4%0.4% conv.
mixsoon sunscreen87K/yr +21.8%9.8% conv.
torriden sunscreen30K/yr +192.8%1.0% conv.
dr althea green tea sunscreen17K/yr +157.3%0.3% conv.
mixsoon bean sunscreen16K/yr +98.9%9.2% conv.
dr althea sunscreen green tea11K/yr +92.5%0.3% conv.
mixoon sunscreen14K/yr +29.4%9.8% conv.
dr althea green tea fresh sunscreen5K/yr +123.3%0.0% conv.
protector solar mixsoon10K/yr -31.4%5.1% conv.
mixsoon bean sun serum5K/yr -20.8%2.7% conv.

All search terms

Top krave beauty sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

mixsoon Bean Sunscreen-Lightweight Airy Texture SPF 50 No Pilling Korean Sunscreen for Face No White Cast Non-Sticky Stocking Stuffers 50ml / 1.69 fl.oz. Korean Glass Skin Care (Bean 1.69)

mixsoon$16.144.6★3,115 rev

Torriden DIVE IN Cream 80ml (2.71 fl. oz.) | Facial Moisturizer for Sensitive Oily Skin | Lightweight and Moistrul Creamy Texture | Hyaluronic Acid Cream Allantoin

Torriden$19.344.6★323 rev

SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml

SKIN1004$18.174.5★1,043 rev

mixsoon Bean Sunscreen 1+1 Bundles-Lightweight Airy Texture SPF 50 Korean Sunscreen for Face No White Cast Non-Sticky Stocking Stuffers 100ml / 3.38 fl.oz. Korean Glass Skin Care

mixsoon$31.544.6★57 rev

mixsoon Centella Hyal Sunscreen 50ml Soothing Comfort Matte Finish Sunscreen SPF 50 PA Designed for Daily Comfort Lightweight Hydrating Non Greasy No White Cast For Sensitive Skin

mixsoon$16.464.6★3,115 rev

Newest

by launch date

mixsoon Centella Hyal Sunscreen 50ml Soothing Comfort Matte Finish Sunscreen SPF 50 PA Designed for Daily Comfort Lightweight Hydrating Non Greasy No White Cast For Sensitive Skin

mixsoon$16.463,115 rev

2mo ago

mixsoon Bean Sunscreen 1+1 Bundles-Lightweight Airy Texture SPF 50 Korean Sunscreen for Face No White Cast Non-Sticky Stocking Stuffers 100ml / 3.38 fl.oz. Korean Glass Skin Care

mixsoon$31.5457 rev

6mo ago

SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml

SKIN1004$18.171,043 rev

8mo ago

mixsoon Bean Sunscreen-Lightweight Airy Texture SPF 50 No Pilling Korean Sunscreen for Face No White Cast Non-Sticky Stocking Stuffers 50ml / 1.69 fl.oz. Korean Glass Skin Care (Bean 1.69)

mixsoon$16.143,115 rev

1y ago

Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen 1.69fl.oz - Velvet Finish No White Cast Hydrating Moisturizing Korean Skin Care Vegan Clean Beauty

HARUHARU$14.436,227 rev

3y ago

What buyers say about krave beauty sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin14%

“Great for sensitive skin”

Moist/Dry11%

“Excellent moisturizer”

Weight Light9%

“feels super lightweight on the skin”

Soft Feel7%

“makes my skin soft”

Quality-Overall6%

“Overall great product, nice texture and very moisturizing”

Texture/Consistency-Overall5%

“Texture is soft”

Suitability Oily Skin5%

“Works well for oily skin”

Suitability Dry Skin4%

“Works great for dry skin”

Absorbency3%

“absorbs well”

Brightness/Shine/Glow3%

“natural glow”

What buyers complain about

Smell17%

“weird smell”

Allergies11%

“had rash all over”

Sensitivity-Overall5%

“Not for sensitive skin”

Oily/Greasy4%

“it is greasy”

Color4%

“doesnt live white color on face”

Suitability Oily Skin3%

“Make my skin to oily”

Size-Overall3%

“Smaller than I thought”

Skin Health2%

“It completely melts into the skin”

Value For Money2%

“not worth the price”

Thickness2%

“It comes out thicker”

Top return reasons

Advertised Vs Actual Product12%

Oily/Greasy9%

Smell8%

Value For Money8%

Ingredients-Overall8%

Functionality-Overall4%

Product Condition4%

Skin Health4%

Texture/Consistency-Overall4%

Suitability Combination Skin4%

Common questions

Is krave beauty sunscreen profitable to sell on Amazon United States?: The niche generates $238K/yr across 6 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +61.8%. Flapen's verdict: Skip it (47/100).
How competitive is the krave beauty sunscreen niche?: 4 brands and 22 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in krave beauty sunscreen?: Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.8%.
When does demand for krave beauty sunscreen peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.4× the quietest.
What does it cost to enter the krave beauty sunscreen niche?: Listings span $14.43–$31.54; the average listing price is $19.34 (sweet spot $15–$100). The average incumbent carries 2,313 reviews — the moat a new listing must climb.