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Kp Smoothing Body Lotion

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Kp Smoothing Body Lotion is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$1.1M/yr450K searches / yr
90-day growth
+30.4%search demand this quarter
Competition
97%top-5 click share · 2 brands · 34 sellers

Flapen Score

Kp Smoothing Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Kp Smoothing Body Lotion is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kp Smoothing Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Kp Smoothing Body Lotion 450K times last year and spent an estimated $1.1M. All 2 brands take every click. Demand peaks in May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
450K
Growth, 90 days vs prior 90
+30.4%
Conversion, latest week
12.2%
Market size, estimated
$1.1Ma year
Peak month
June3.1× the quietest month
Top search term
cerave sa cream156K searches a year

02 · Price

A sale here is worth $20.50.

Listings sell for $20.50 on average, from $15.02 to $30.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 8,000 to 10,000 of them. At $20.50 that is $164K to $205K a year per listing.

Average price
$20.50inside the $15 to $100 sweet spot
Price range
$15.02–$30.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
8,000–10,000
Revenue per listing a year
$164K–$205K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Creams. It carries 19,632 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Creams
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
19,632per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Kp Smoothing Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 227%

Demand

Kp Smoothing Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.1×

Search terms

Top Kp Smoothing Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave sa cream156K/yr
  • amlactin kp bumps be gone55K/yr
  • seborrheic keratosis removal35K/yr
  • cerave sa cream for rough & bumpy skin36K/yr
  • cerave sa smoothing cream30K/yr
  • cera ve sa cream15K/yr
  • amlactin kp10K/yr
  • sa cream13K/yr
  • keratosis remover17K/yr
  • cerave smoothing cream11K/yr

Reviews and returns

What reviews say buyers love and hate about Kp Smoothing Body Lotion

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Smell”
0.7%of orders come back
“Definitely not fragrance free”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kp Smoothing Body Lotion questions

Answered from the same tracked data.