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Kp Body Wash

Maybe

Returns run at only 0.4% of orders. But the top 5 products take 100% of clicks, so Kp Body Wash is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$2.1M/yr1.0M searches / yr
90-day growth
+11.8%search demand this quarter
Competition
100%top-5 click share · 4 brands · 25 sellers

Flapen Score

Kp Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Kp Body Wash is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kp Body Wash market on Amazon at a glance

Kp Body Wash is a $2.1M a year market on Amazon United States, with 1.0M searches a year. The top 5 brands take 100% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 1.0M times a year and 12.2% buy. Search demand moved +11.8% in 90 days, so the market is growing into its $2.1M a year.

Search volume
1.0M
Search growth, 90 days
+11.8%
Conversion
12.2%
Market size
$2.1M

02 · Money

The money is there.

Shoppers bought 100K to 125K units at $17.00 on average, 20,000 to 25,000 per product. Units times price is $1.7M to $2.1M a year.

Units sold
100K–125K
Units per product
20,000–25,000
Average price
$17.00
Units × price
$1.7M–$2.1M

03 · Shelf

Brands here are established.

The average listing ranks #49. 100% of listings ship Prime. 100% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 66 months.

Average BSR
#49
Prime
100%
Sponsored
100%
Out of stock
0.0%
Average brand age
66 months

Products

Top Kp Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$520K$1.0M$1.6M$2.1M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • CeraVe85%
  • Naturium5%
  • SOME BY MI5%
  • Medix 5.54%
  • Open — no brand owns it (0%)

Demand

Kp Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Kp Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave body wash389K/yr
  • cerave sa body wash106K/yr
  • cerave hydrating body wash80K/yr
  • kp body wash51K/yr
  • aha body wash41K/yr
  • lactic acid body wash38K/yr
  • keratosis pilaris body wash33K/yr
  • aha bha body wash28K/yr
  • cera ve body wash37K/yr
  • cerave sa body wash for rough & bumpy skin28K/yr

Reviews and returns

What reviews say buyers love and hate about Kp Body Wash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies11%−0.07

it irritated my skin

i developed rashes

Skin irritation

Smell9%−0.03

No smell

It doesnt have a strong scent

not so pleasant scent

Functionality-Overall7%−0.06

The pump doesn't work

Didn't work

Doesn't work well

Skin Health6%−0.04

Not sure what about it makes my skin so angry

Dried my skin out & burned me

Burnt my skin

Leak-Proof5%

Part of the liquid leaked down the side of the container

It arrived open and leaking

Leaking

Love

Soft Feel14%

Leaves skin soft

makes my skin so soft

Skin smooth and Soft

Suitability Combination Skin11%+0.84

it is perfect for sensitive skin

Gentle enough for my super sensitive skin

good for my skin

Smell8%−0.03

fragrance free

Fragrance free

Very mild scent

Cleansing8%+0.51

Love this cleanser

feels really clean

It is great at removing makeup

Quality-Overall8%+0.59

Great product, I have been using CerVe for a long time

No real complaints

Excellent Product

Return

0.4% Return rate 10% Fixable by listing

Leak-Proof29%▆▇█▇██

Part of the liquid leaked down the side of the container

It arrived open and leaking

Leaking

Motor Power18%███▇▅▆
Smell8%▅▆▆▅█▇

No smell

It doesnt have a strong scent

not so pleasant scent

Functionality-Overall7%▇▅▄▆█▅

The pump doesn't work

Didn't work

Doesn't work well

Advertised Vs Actual Product6%██▇▇█▄

FAQ

Common Kp Body Wash questions

Answered from the same tracked data.