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Kp Body Wash

Maybe

An estimated 0.4% of orders come back. But the top 5 products take 100% of clicks, so Kp Body Wash is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$2.1M/yr1.0M searches / yr
90-day growth
+11.8%search demand this quarter
Competition
100%top-5 click share · 4 brands · 25 sellers

Flapen Score

Kp Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Kp Body Wash is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kp Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Kp Body Wash 1.0M times last year and spent an estimated $2.1M. All 4 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
12.2%
Market size, estimated
$2.1Ma year
Top search term
cerave body wash389K searches a year

02 · Price

A sale here is worth $17.00.

Listings sell for $17.00 on average, from $13.98 to $19.11. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 20,000 to 25,000 of them. At $17.00 that is $340K to $425K a year per listing.

Average price
$17.00inside the $15 to $100 sweet spot
Price range
$13.98–$19.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
20,000–25,000
Revenue per listing a year
$340K–$425K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Cleansers. It carries 9,942 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Cleansers
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
9,942per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Kp Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Kp Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Kp Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave body wash389K/yr
  • cerave sa body wash106K/yr
  • cerave hydrating body wash80K/yr
  • kp body wash51K/yr
  • aha body wash41K/yr
  • lactic acid body wash38K/yr
  • keratosis pilaris body wash33K/yr
  • aha bha body wash28K/yr
  • cera ve body wash37K/yr
  • cerave sa body wash for rough & bumpy skin28K/yr

Reviews and returns

What reviews say buyers love and hate about Kp Body Wash

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Allergies”
0.4%of orders come back
“it irritated my skin”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kp Body Wash questions

Answered from the same tracked data.