Kose
FailThe top 5 products take 88% of clicks, so Kose is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $409K/yr203K searches / yr
- 90-day growth
- +13.1%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 21 sellers
Flapen Score
Kose against its category
The dotted line is the Beauty & Personal Care average. Past it, Kose is stronger. Inside it, weaker.
Market
The Kose market on Amazon at a glance
Shoppers on Amazon United States searched for Kose 203K times last year and spent an estimated $409K. The top 5 brands take 95% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $409K a year.
- Searches, last 12 months
- 203K
- Growth, 90 days vs prior 90
- +13.1%
- Conversion, latest week
- 13.5%
- Market size, estimated
- $409Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- kose softymo speedy cleansing oil49K searches a year
02 · Price
A sale here is worth $14.88.
Listings sell for $14.88 on average, from $9.20 to $24.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $14.88 that is $30K to $37K a year per listing.
- Average price
- $14.88under the $15 to $100 sweet spot
- Price range
- $9.20–$24.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $30K–$37K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #492 within Cleansers. It carries 1,898 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #492in Cleansers
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 1,898per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Kose products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Thunder Tech KOSE Softymo Speedy Cleansing Oil Bottle 230ml Makeup RemoverJapan Direct Import
- Price
- $11.10
- Rating
- 4.6/5
- Reviews
- 1,838
- Age
- 2y ago

KOSE SOFTYMO Speedy Cleansing Oil 230ml
- Price
- $12.93
- Rating
- 4.6/5
- Reviews
- 9,757
- Age
- 14y ago

KOSE COSMEPORT softymo Speedy Cleansing Oil Refill 200ml
- Price
- $11.62
- Rating
- 4.7/5
- Reviews
- 2,941
- Age
- 14y ago

HAKOCO KOSE Softy mo Deep Cleansing Oil 230ml
- Price
- $12.21
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 1y ago

Speedy Facial Cleansing Oil 240ml Pump
- Price
- $9.20
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 5mo ago
Trending
estimated 90-day click momentum
KOSE SOFTYMO Speedy Cleansing Oil 230ml
- Price
- $12.93
- Rating
- 4.6/5
- Reviews
- 9,757
- Age
- 14y ago

Speedy Facial Cleansing Oil 240ml Pump
- Price
- $9.20
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 5mo ago

KOSE COSMEPORT softymo Speedy Cleansing Oil Refill 200ml
- Price
- $11.62
- Rating
- 4.7/5
- Reviews
- 2,941
- Age
- 14y ago

HAKOCO KOSE Softy mo Deep Cleansing Oil 230ml
- Price
- $12.21
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 1y ago

Thunder Tech KOSE Softymo Speedy Cleansing Oil Bottle 230ml Makeup RemoverJapan Direct Import
- Price
- $11.10
- Rating
- 4.6/5
- Reviews
- 1,838
- Age
- 2y ago
Newest
by launch date
Speedy Facial Cleansing Oil 240ml Pump
- Price
- $9.20
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 5mo ago

Kose Softy mo Speedy Cleansing Oil (Pack of 2)
- Price
- $18.99
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 1y ago

MEGURISM Kose Softymo Speedy Cleansing 6.76floz(200ml) Refill Pack Of 3
- Price
- $24.05
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 1y ago

HAKOCO KOSE Softy mo Deep Cleansing Oil 230ml
- Price
- $12.21
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 1y ago

Thunder Tech KOSE Softymo Speedy Cleansing Oil Bottle 230ml Makeup RemoverJapan Direct Import
- Price
- $11.10
- Rating
- 4.6/5
- Reviews
- 1,838
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
21
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Thunder Tech50%
- Kose15%
- softymo14%
- Generic9%
- HAKOCO7%
- MEGURISM5%
Demand
Kose search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Kose search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kose softymo speedy cleansing oil49K/yr
- softymo cleansing oil50K/yr
- softymo22K/yr
- speedy cleansing oil14K/yr
- softymo speedy cleansing oil9K/yr
- kose cleansing oil12K/yr
- japanese oil cleanser10K/yr
- japanese cleansing oil9K/yr
- kose speedy cleansing oil6K/yr
- japanese makeup remover5K/yr
Reviews and returns
What reviews say buyers love and hate about Kose
We read the reviews and the return reasons for every product selling here.
“because my label has different ingredients than the ones listed here”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kose questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









