kose
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.88avg listing price — sweet spot $15–$100
Price range
Good$9.20–$24.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$409K$409K/yr · 203K searches
Review moat
Okay1,898.13avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, kose is a $409K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
kose market data
- Units sold / yr
- 20K–25K
- avg 2,000–2,500/product
- Revenue / yr
- $298K–$372K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #492
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 5.6%
- Avg brand age
- 52 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
21
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Thunder Tech50%
- Kose15%
- softymo14%
- Generic9%
- HAKOCO7%
- MEGURISM5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top kose search terms
- kose softymo speedy cleansing oil49K/yr
- softymo cleansing oil50K/yr
- softymo22K/yr
- speedy cleansing oil14K/yr
- softymo speedy cleansing oil9K/yr
- kose cleansing oil12K/yr
- japanese oil cleanser10K/yr
- japanese cleansing oil9K/yr
- kose speedy cleansing oil6K/yr
- japanese makeup remover5K/yr
Top kose products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thunder Tech KOSE Softymo Speedy Cleansing Oil Bottle 230ml Makeup RemoverJapan Direct Import
Thunder Tech$11.104.6★1,838 rev
KOSE SOFTYMO Speedy Cleansing Oil 230ml
softymo$12.934.6★9,757 rev
KOSE COSMEPORT softymo Speedy Cleansing Oil Refill 200ml
Kose$11.624.7★2,941 rev
HAKOCO KOSE Softy mo Deep Cleansing Oil 230ml
HAKOCO$12.214.6★137 rev
Speedy Facial Cleansing Oil 240ml Pump
Generic$9.205.0★13 rev
Newest
by launch dateSpeedy Facial Cleansing Oil 240ml Pump
Generic$9.2013 rev
Kose Softy mo Speedy Cleansing Oil (Pack of 2)
Generic$18.9927 rev
MEGURISM Kose Softymo Speedy Cleansing 6.76floz(200ml) Refill Pack Of 3
MEGURISM$24.0539 rev
HAKOCO KOSE Softy mo Deep Cleansing Oil 230ml
HAKOCO$12.21137 rev
Thunder Tech KOSE Softymo Speedy Cleansing Oil Bottle 230ml Makeup RemoverJapan Direct Import
Thunder Tech$11.101,838 rev
Trending
90-day click momentumKOSE SOFTYMO Speedy Cleansing Oil 230ml
softymo$12.934.6★
Speedy Facial Cleansing Oil 240ml Pump
Generic$9.205.0★
KOSE COSMEPORT softymo Speedy Cleansing Oil Refill 200ml
Kose$11.624.7★
HAKOCO KOSE Softy mo Deep Cleansing Oil 230ml
HAKOCO$12.214.6★
Thunder Tech KOSE Softymo Speedy Cleansing Oil Bottle 230ml Makeup RemoverJapan Direct Import
Thunder Tech$11.104.6★
What buyers say about kose
What buyers praise and complain about, mined from review topics.What buyers love
“This works beautifully as a makeup remover”
“Good price”
“A good deep cleanse”
“Great product”
“fragrance-free”
“Gentle and Effective”
“Best thing for my skin”
“very gentle oil cleaner”
“It does leave my face feeling nourished without any residue”
“A Solid, Affordable Oil Cleanser, Especially for Double-Cleansing”
What buyers complain about
“because my label has different ingredients than the ones listed here”
“I feel like it doesnt clean/remove makeup as well as this one”
“Total garbage that doesnt work”
“have not seen improvement with any sebaceous filament / blackheads which is what I got it for”
“clogs me badly”
“I have oily skin”
“I felt like even after double cleansing”
“irritate my eyes a little if you are trying to remove makeup”
“Its thicker of an oil”
“Nice oil cleanser however for my face it didnt feel like its clean and oily enough”
Top return reasons
Common questions
- Is kose profitable to sell on Amazon United States?
- The niche generates $409K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the kose niche?
- 6 brands and 21 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in kose?
- Top complaints mined from reviews: Ingredients-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 0.5%.
- When does demand for kose peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the kose niche?
- Listings span $9.20–$24.05; the average listing price is $14.88 (sweet spot $15–$100). The average incumbent carries 1,898 reviews — the moat a new listing must climb.