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Kose

Fail

The top 5 products take 88% of clicks, so Kose is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$409K/yr203K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
88%top-5 click share · 6 brands · 21 sellers

Flapen Score

Kose against its category

The dotted line is the Beauty & Personal Care average. Past it, Kose is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kose market on Amazon at a glance

Shoppers on Amazon United States searched for Kose 203K times last year and spent an estimated $409K. The top 5 brands take 95% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $409K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
13.5%
Market size, estimated
$409Ka year
Peak month
August1.4× the quietest month
Top search term
kose softymo speedy cleansing oil49K searches a year

02 · Price

A sale here is worth $14.88.

Listings sell for $14.88 on average, from $9.20 to $24.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $14.88 that is $30K to $37K a year per listing.

Average price
$14.88under the $15 to $100 sweet spot
Price range
$9.20–$24.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$30K–$37K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #492 within Cleansers. It carries 1,898 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#492in Cleansers
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,898per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Kose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

21

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 215%
  • Brand 314%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Kose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kose softymo speedy cleansing oil49K/yr
  • softymo cleansing oil50K/yr
  • softymo22K/yr
  • speedy cleansing oil14K/yr
  • softymo speedy cleansing oil9K/yr
  • kose cleansing oil12K/yr
  • japanese oil cleanser10K/yr
  • japanese cleansing oil9K/yr
  • kose speedy cleansing oil6K/yr
  • japanese makeup remover5K/yr

Reviews and returns

What reviews say buyers love and hate about Kose

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Cleansing”
7%of negative reviews mention “Ingredients-Overall”
0.5%of orders come back
“because my label has different ingredients than the ones listed here”
A buyer, on “Ingredients-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kose questions

Answered from the same tracked data.