Is kosas sunscreen profitable to sell on Amazon United States?

The niche generates $225K/yr across 10 tracked products. 90-day search growth is +31.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the kosas sunscreen niche?

6 brands and 28 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in kosas sunscreen?

Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 1.1%.

When does demand for kosas sunscreen peak?

Demand peaks in Jun–Jul; the busiest month runs 4.3× the quietest.

What does it cost to enter the kosas sunscreen niche?

Listings span $9.15–$24.77; the average listing price is $16.41 (sweet spot $15–$100). The average incumbent carries 9,917 reviews — the moat a new listing must climb.

kosas sunscreen

Worth a look

Shows low returns (1.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.41

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$9.15–$24.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+31.4%

90-day search growth — must beat 0% to launch

Market size

Okay$225K

$225K/yr · 193K searches

Review moat

Bad9,916.9

avg incumbent reviews — the moat a new listing must climb

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kosas sunscreen is a $225K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

kosas sunscreen market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $246K–$328K; units × avg price
Conversion rate: 7.1%
Avg BSR: #96
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Kosas74%
Saltair11%
Chemist at Play7%
Secret3%
Billie3%
Salt & Stone2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.4% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 4.3×

Open Trend

Top kosas sunscreen search terms

kosas deodorant56K/yr +29.2%12.2% conv.
aha deodorant39K/yr +83.8%1.6% conv.
serum deodorant16K/yr +41.5%0.9% conv.
kosas chemistry aha serum deodorant10K/yr +44.3%8.3% conv.
aha deodorant for women10K/yr +33.4%1.7% conv.
kosas deodorant for women31K/yr -47.3%7.8% conv.
kosas sport deodorant3K/yr +106.7%9.8% conv.
kosasport deodorant7K/yr +2.3%11.4% conv.
aha bha deodorant3K/yr +89.2%1.1% conv.
deodorant serum3K/yr +22.6%1.0% conv.

All search terms

Top kosas sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kosas Chemistry Deodorant - Aluminium and Baking Soda Free + BO-Fighting AHA Serum that Exfoliates Softens and Nourishes the Skin (Serene Clean)

Kosas$18.954.1★2,806 rev

Kosas Chemistry Deodorant - Aluminium and Baking Soda Free + BO-Fighting AHA Serum that Exfoliates Softens and Nourishes the Skin (Beachy Clean)

Kosas$18.944.1★2,806 rev

Kosas Chemistry Deodorant - Aluminium and Baking Soda Free + BO-Fighting AHA Serum that Exfoliates Softens and Nourishes the Skin (Fragrance Free)

Kosas$18.784.1★2,806 rev

Saltair Serum Deodorant Signature Scents 2 Pack. 5% AHA Formula. Lactic Acid and Mandelic Acid Deodorant. Aluminum Free Odor Control for Women and Men. Travel Essentials 2x 1.7oz Roll On

Saltair$24.774.2★2,783 rev

Chemist at Play$9.284.2★20,637 rev

Newest

by launch date

Saltair Serum Deodorant 2 Pack 5% AHA Aluminum-Free Odor Control for Women & Men Mandelic Acid Deodorant with Lactic Acid Seascape Scent 2x 1.7oz Travel Roll On

Saltair$22.572,783 rev

1y ago

Billie AHA Deodorant 24-hour Odor-Preventing Gel Aluminum-Free Botanic Air 1.7oz

Billie$10.00337 rev

1y ago

Saltair Serum Deodorant Signature Scents 2 Pack. 5% AHA Formula. Lactic Acid and Mandelic Acid Deodorant. Aluminum Free Odor Control for Women and Men. Travel Essentials 2x 1.7oz Roll On

Saltair$24.772,783 rev

1y ago

Chemist at Play$9.2820,637 rev

2y ago

Chemist at Play$9.1520,637 rev

4y ago

What buyers say about kosas sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Smell48%

“Fresh scent”

Quality-Overall6%

“Excellent Product”

Efficiency5%

“It works really well”

Value For Money4%

“Affordable price”

Allergies3%

“no skin irritation”

Durability3%

“stays on the whole day”

Moist/Dry3%

“I stayed dry”

Advertised Vs Actual Product2%

“Does what it's suppose to”

Soft Feel1%

“Goes on smooth”

Adhesion/Stickiness1%

“Good stick”

What buyers complain about

Smell26%

“Weird scent”

Allergies16%

“Skin reaction”

Functionality-Overall7%

“Doesnt work as described”

Value For Money7%

“so expensive”

Durability5%

“Didnt last”

Moist/Dry2%

“Doesnt keep you dry”

Adhesion/Stickiness2%

“The stickiness doesnt go away”

Skin Health2%

“Serious skin irritation”

Sensitivity-Overall1%

“NOT SENSITIVE SKIN FRIENDLY”

Stain Resistance1%

“leaves stains all over my clothes”

Top return reasons

Smell57%

Functionality-Overall11%

Advertised Vs Actual Product8%

Product Condition3%

Defective Material/Parts3%

Leak-Proof2%

Value For Money2%

Adhesion/Stickiness1%

Stain Resistance1%

Material Quality1%

Common questions

Is kosas sunscreen profitable to sell on Amazon United States?: The niche generates $225K/yr across 10 tracked products. 90-day search growth is +31.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the kosas sunscreen niche?: 6 brands and 28 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in kosas sunscreen?: Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 1.1%.
When does demand for kosas sunscreen peak?: Demand peaks in Jun–Jul; the busiest month runs 4.3× the quietest.
What does it cost to enter the kosas sunscreen niche?: Listings span $9.15–$24.77; the average listing price is $16.41 (sweet spot $15–$100). The average incumbent carries 9,917 reviews — the moat a new listing must climb.

kosas sunscreen

kosas sunscreen market data

Competition & brand share

Demand & seasonality

Top kosas sunscreen search terms

Top kosas sunscreen products on Amazon

Top sellers

Newest

Trending

What buyers say about kosas sunscreen

What buyers love

What buyers complain about

Top return reasons

Common questions

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