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Kosas Sunscreen

Maybe

An estimated 1.1% of orders come back. But the top 5 brands take 98% of clicks, so Kosas Sunscreen is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$225K/yr193K searches / yr
90-day growth
+31.4%search demand this quarter
Competition
87%top-5 click share · 6 brands · 28 sellers

Flapen Score

Kosas Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Kosas Sunscreen is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kosas Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Kosas Sunscreen 193K times last year and spent an estimated $225K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
+31.4%
Conversion, latest week
7.1%
Market size, estimated
$225Ka year
Peak month
July4.3× the quietest month
Top search term
kosas deodorant56K searches a year

02 · Price

A sale here is worth $16.41.

Listings sell for $16.41 on average, from $9.15 to $24.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $16.41 that is $25K to $33K a year per listing.

Average price
$16.41inside the $15 to $100 sweet spot
Price range
$9.15–$24.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$25K–$33K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Deodorants & Antiperspirants. It carries 9,917 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#96in Deodorants & Antiperspirants
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
9,917per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Kosas Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

28

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 211%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Kosas Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 4.3×

Search terms

Top Kosas Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kosas deodorant56K/yr
  • aha deodorant39K/yr
  • serum deodorant16K/yr
  • kosas chemistry aha serum deodorant10K/yr
  • aha deodorant for women10K/yr
  • kosas deodorant for women31K/yr
  • kosas sport deodorant3K/yr
  • kosasport deodorant7K/yr
  • aha bha deodorant3K/yr
  • deodorant serum3K/yr

Reviews and returns

What reviews say buyers love and hate about Kosas Sunscreen

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
1.1%of orders come back
“Weird scent”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kosas Sunscreen questions

Answered from the same tracked data.