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Kosas Brow Gel

Fail

The top 5 brands take 100% of clicks, so Kosas Brow Gel is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$166K/yr81K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
93%top-5 click share · 3 brands · 9 sellers

Flapen Score

Kosas Brow Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Kosas Brow Gel is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kosas Brow Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Kosas Brow Gel 81K times last year and spent an estimated $166K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
9.0%
Market size, estimated
$166Ka year
Peak month
February1.4× the quietest month
Top search term
kosas brow gel35K searches a year

02 · Price

A sale here is worth $22.76.

Listings sell for $22.76 on average, from $6.69 to $25.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $22.76 that is $6K to $11K a year per listing.

Average price
$22.76inside the $15 to $100 sweet spot
Price range
$6.69–$25.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #222 within Eyes. It carries 1,051 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#222in Eyes
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,051per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Kosas Brow Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 211%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Kosas Brow Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kosas Brow Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kosas brow gel35K/yr
  • kosas eyebrow gel14K/yr
  • ilia brow gel11K/yr
  • kosas air brow8K/yr
  • ilia eyebrow gel6K/yr
  • kosas air brow gel6K/yr

Reviews and returns

What reviews say buyers love and hate about Kosas Brow Gel

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Color”
25%of negative reviews mention “Value For Money”
1.9%of orders come back
“Find something cheaper”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kosas Brow Gel questions

Answered from the same tracked data.