kosas brow gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.76avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,051.38avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.69–$25.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$166K$166K/yr · 81K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kosas brow gel is a $166K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kosas brow gel market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $114K–$137K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 1.3%
- Avg brand age
- 64 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Kosas86%
- ILIA11%
- Honest Beauty2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 50 weeks — -7.5% search growth over the last 90 days.Top kosas brow gel search terms
- kosas brow gel35K/yr
- kosas eyebrow gel14K/yr
- ilia brow gel11K/yr
- kosas air brow8K/yr
- ilia eyebrow gel6K/yr
- kosas air brow gel6K/yr
Top kosas brow gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Soft Brown
Kosas$25.174.4★1,251 rev
Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Clear
Kosas$25.314.4★1,251 rev
ILIA - In Frame Brow Gel | Lightweight Long-Lasting Flake-Resistant Hold | Full Lifted Look | Non-Toxic Vegan Cruelty-Free Clean Makeup (Universal Clear)
ILIA$23.854.3★170 rev
Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Medium Brown
Kosas$25.354.4★1,251 rev
Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Taupe
Kosas$25.234.4★1,251 rev
Newest
by launch dateILIA - In Frame Brow Gel | Lightweight Long-Lasting Flake-Resistant Hold | Full Lifted Look | Non-Toxic Vegan Cruelty-Free Clean Makeup (Universal Clear)
ILIA$23.85170 rev
Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Soft Brown
Kosas$25.171,251 rev
Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Medium Brown
Kosas$25.351,251 rev
Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Taupe
Kosas$25.231,251 rev
Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Dark Brown
Kosas$25.171,251 rev
Trending
90-day click momentum
Honest Beauty Honestly Healthy Brow Gel for Fuller Looking Brows | Strengthens + Adds Volume | Castor Oil + Red Clover Extract | EWG Verified Vegan Cruelty Free | Soft Black 0.05 fl oz
Honest Beauty$6.693.7★
Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Soft Brown
Kosas$25.174.4★
Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Dark Brown
Kosas$25.174.4★
Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Clear
Kosas$25.314.4★
Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Brown Black
Kosas$25.274.4★
What buyers say about kosas brow gel
What buyers praise and complain about, mined from review topics.What buyers love
“the color is perfect”
“Goes on nicely and holds great”
“the ease of application”
“Same quality as ELF”
“Strong hold, no residue, can't tell it's there”
“Great for low contrast features with blonde or light brown hair”
“Their products are smooth and great color and last all day”
“Plus there are good ingredients”
“Gives very natural looking eyebrows”
“It is very light weight so you dont feel it on like other brow products”
What buyers complain about
“Find something cheaper”
“This one super small brush, small tube, dont offer brown anymore, & the gel is useless”
“Dont buy - came completely dried up”
“It literally does nothing”
“Didn't really hold stray brow hairs in line”
“Extremely gunky and heavy”
“The small bottle of eye gel literally broke in half”
“The ingredients aren't natural and full of alcohol, vinyl caprolactam/VP/dimethylaminoethyl methacrylate, PVP, ethyhexylglycerin”
Top return reasons
Common questions
- Is kosas brow gel profitable to sell on Amazon United States?
- The niche generates $166K/yr across 8 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the kosas brow gel niche?
- 3 brands and 9 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kosas brow gel?
- Top complaints mined from reviews: Value For Money, Size-Overall, Moist/Dry. The return rate is 1.9%.
- What does it cost to enter the kosas brow gel niche?
- Listings span $6.69–$25.35; the average listing price is $22.76 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.