Kosas Brow Gel
FailThe top 5 brands take 100% of clicks, so Kosas Brow Gel is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $166K/yr81K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 9 sellers
Flapen Score
Kosas Brow Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Kosas Brow Gel is stronger. Inside it, weaker.
Market
The Kosas Brow Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Kosas Brow Gel 81K times last year and spent an estimated $166K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $166Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- kosas brow gel35K searches a year
02 · Price
A sale here is worth $22.76.
Listings sell for $22.76 on average, from $6.69 to $25.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $22.76 that is $6K to $11K a year per listing.
- Average price
- $22.76inside the $15 to $100 sweet spot
- Price range
- $6.69–$25.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$11K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #222 within Eyes. It carries 1,051 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #222in Eyes
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 1,051per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Kosas Brow Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Soft Brown
- Price
- $25.17
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 4y ago

Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Clear
- Price
- $25.31
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 6y ago

ILIA - In Frame Brow Gel | Lightweight Long-Lasting Flake-Resistant Hold | Full Lifted Look | Non-Toxic Vegan Cruelty-Free Clean Makeup (Universal Clear)
- Price
- $23.85
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 3y ago

Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Medium Brown
- Price
- $25.35
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 4y ago

Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Taupe
- Price
- $25.23
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 4y ago
Trending
estimated 90-day click momentum
Honest Beauty Honestly Healthy Brow Gel for Fuller Looking Brows | Strengthens + Adds Volume | Castor Oil + Red Clover Extract | EWG Verified Vegan Cruelty Free | Soft Black 0.05 fl oz
- Price
- $6.69
- Rating
- 3.7/5
- Reviews
- 735
- Age
- 5y ago

Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Soft Brown
- Price
- $25.17
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 4y ago

Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Dark Brown
- Price
- $25.17
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 4y ago

Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Clear
- Price
- $25.31
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 6y ago

Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Brown Black
- Price
- $25.27
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 4y ago
Newest
by launch date
ILIA - In Frame Brow Gel | Lightweight Long-Lasting Flake-Resistant Hold | Full Lifted Look | Non-Toxic Vegan Cruelty-Free Clean Makeup (Universal Clear)
- Price
- $23.85
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 3y ago

Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Soft Brown
- Price
- $25.17
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 4y ago

Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Medium Brown
- Price
- $25.35
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 4y ago

Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Taupe
- Price
- $25.23
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 4y ago

Kosas Air Brow Tinted Eyebrow Gel Volumizing Brow Gel with Flexible Long-Lasting Hold Dark Brown
- Price
- $25.17
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Kosas86%
- ILIA11%
- Honest Beauty2%
- Open — no brand owns it (0%)
Demand
Kosas Brow Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Kosas Brow Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kosas brow gel35K/yr
- kosas eyebrow gel14K/yr
- ilia brow gel11K/yr
- kosas air brow8K/yr
- ilia eyebrow gel6K/yr
- kosas air brow gel6K/yr
Reviews and returns
What reviews say buyers love and hate about Kosas Brow Gel
We read the reviews and the return reasons for every product selling here.
“Find something cheaper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kosas Brow Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









