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Korean Toner

Fail

The top 5 brands take 100% of clicks, so Korean Toner is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$2.2M/yr1.6M searches / yr
90-day growth
-8.7%search demand this quarter
Competition
92%top-5 click share · 5 brands · 19 sellers

Flapen Score

Korean Toner against its category

The dotted line is the Beauty & Personal Care average. Past it, Korean Toner is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Toner market on Amazon at a glance

Shoppers on Amazon United States searched for Korean Toner 1.6M times last year and spent an estimated $2.2M. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
7.9%
Market size, estimated
$2.2Ma year
Peak month
July2.3× the quietest month
Top search term
anua toner480K searches a year

02 · Price

A sale here is worth $17.69.

Listings sell for $17.69 on average, from $12.91 to $22.96. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At $17.69 that is $177K to $221K a year per listing.

Average price
$17.69inside the $15 to $100 sweet spot
Price range
$12.91–$22.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
$177K–$221K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #77 within Toners & Astringents. It carries 6,285 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
4.1%
Average rank
#77in Toners & Astringents
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
6,285per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Korean Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 219%
  • Brand 310%
  • Brand 43%
  • Brand 53%

Demand

Korean Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.3×

Search terms

Top Korean Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anua toner480K/yr
  • rice toner360K/yr
  • im from rice toner180K/yr
  • rice toner korean103K/yr
  • rice water toner65K/yr
  • anua rice 70 glow milky toner39K/yr
  • im from62K/yr
  • anua rice toner61K/yr
  • anua milky toner43K/yr
  • rice milk toner32K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Toner

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Moist/Dry”
14%of negative reviews mention “Allergies”
1.4%of orders come back
“Irritated my Skin”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Korean Toner questions

Answered from the same tracked data.