Is korean sunscreen stick profitable to sell on Amazon United States?

The niche generates $601K/yr across 12 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Skip it (49/100).

How competitive is the korean sunscreen stick niche?

5 brands and 33 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in korean sunscreen stick?

Top complaints mined from reviews: Oily/Greasy, Allergies, Size-Overall. The return rate is 0.9%.

When does demand for korean sunscreen stick peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 10.9× the quietest.

What does it cost to enter the korean sunscreen stick niche?

Listings span $5.41–$18.66; the average listing price is $14.15 (sweet spot $15–$100). The average incumbent carries 844 reviews — the moat a new listing must climb.

korean sunscreen stick

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Good$14.15

avg listing price — sweet spot $15–$100

Review moat

Good844.08

avg incumbent reviews — the moat a new listing must climb

Market size

Good$601K

$601K/yr · 930K searches

Growth

Good+27.5%

90-day search growth — must beat 0% to launch

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.41–$18.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, korean sunscreen stick is a $601K/yr Amazon United States market (930K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

korean sunscreen stick market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: $566K–$708K; units × avg price
Conversion rate: 4.6%
Avg BSR: #519
Page quality: 0%
Prime: 75%
Sponsored: 83%
Out of stock: 3.3%
Avg brand age: 42 months
Avg seller age: 122 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

TOCOBO78%
Abib11%
KAHI4%
Gaayou3%
ROUND LAB3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +27.5% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 10.9×

Open Trend

Top korean sunscreen stick search terms

tocobo358K/yr +14.6%2.6% conv.
tocobo sunscreen168K/yr +4.7%5.3% conv.
korean sunscreen stick76K/yr +87.6%4.3% conv.
tocobo sunscreen stick80K/yr +12.8%6.3% conv.
beauty of joseon sunscreen stick47K/yr +52.9%2.0% conv.
sunscreen stick korean34K/yr +80.0%4.9% conv.
tobacco sunscreen26K/yr +32.2%5.7% conv.
beauty of joseon matte sun stick14K/yr +77.0%3.0% conv.
sunstick korean12K/yr +159.6%3.6% conv.
tocobo protector solar22K/yr -29.8%2.6% conv.

All search terms

Top korean sunscreen stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)

TOCOBO$10.774.6★323 rev

TOCOBO Bio Watery Sunscreen SPF 50 Broad Spectrum Korean Facial Sun Cream Hyaluronic Acid Lightweight Daily Face Sunblock Vegan Korean Skincare 1.35 fl oz

TOCOBO$12.734.4★570 rev

Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum Semi-Matte Sunscreen Stick for Oily & Combination Skin No White Cast Water-Resistant Korean Sunscreen 0.81 oz / 23 g

Abib$15.504.6★3,665 rev

TOCOBO Cica Cooling Sun Stick SPF50+ PA++++ 1.69 fl. oz - Fermented Cica Complex Cooling Sun Stick Reduces Skin Temperature Quick Soothing Lightweight and Moisturizing Sun Stick

TOCOBO$17.954.6★1,993 rev

TOCOBO: CICA CALMING SUN SERUM SPF50+ PA+++

TOCOBO$17.794.7★1,201 rev

Newest

by launch date

TOCOBO Korean Suncare Dual UV Set (Cotton Airy Sunstick+Bio Watery Suncream Pack) (Sunstick & Sunscreen 1.35 Fl Oz (Pack of 1) Dual UV (sunstick & sunscreen))

TOCOBO$12.9825 rev

1mo ago

TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (Pack of 2) 2pcs

TOCOBO$14.3528 rev

4mo ago

TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)

TOCOBO$10.77323 rev

5mo ago

KAHI Airy Fit Sun Stick S - SPF 50+ Triple Functional Broad Spectrum Face Sunscreen Stick - Waterproof Sweatproof & Sandproof - Ultra-Lightweight & Non-Greasy Sun Shield - Korean Skin Care 0.45 oz

KAHI$18.28289 rev

6mo ago

TOCOBO Mini Cotton Airy Sun stick with Silicone Key Ring Sunscreen (Mini_Stick) (Blue 1 Count (Pack of 1) (Mini_Blue 1 Fl Oz (Pack of 1) Mini_Blue)

TOCOBO$5.4117 rev

7mo ago

What buyers say about korean sunscreen stick

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Application12%

“Easy to apply”

Quality-Overall8%

“blends in beautifully”

Ease Of Use8%

“Easy to use”

Suitability Combination Skin7%

“very good in my skin”

Weight Light5%

“Despite this it still feels very lightweight and breathable”

Soft Feel5%

“It feels so smooth”

Smell4%

“not much strong smell”

Adhesion/Stickiness4%

“Nice and convenient stick”

Suitability Oily Skin4%

“It's not oily either”

Moist/Dry3%

“Good for dry skin”

What buyers complain about

Oily/Greasy9%

“VERY greasy”

Allergies9%

“irritated my skin”

Size-Overall8%

“To small”

Smell5%

“No smell”

Skin Health4%

“made my skin break out really bad”

Value For Money4%

“Waste of money”

Color3%

“they both got pink”

Durability3%

“Breaks me out”

Functionality-Overall2%

“Does not stay put”

Advertised Vs Actual Product2%

“the misleading description shows otherwise”

Top return reasons

Oily/Greasy13%

Advertised Vs Actual Product12%

Size-Overall10%

Value For Money8%

Functionality-Overall7%

Ingredients-Overall7%