Is korean skin care set profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 56 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (63/100).

How competitive is the korean skin care set niche?

41 brands and 118 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 47% of demand.

When does demand for korean skin care set peak?

Demand peaks in Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the korean skin care set niche?

Listings span $5.52–$87.95; the average listing price is $27.16 (sweet spot $15–$100). The average incumbent carries 4,288 reviews — the moat a new listing must climb.

korean skin care set

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.16

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Price range

Great$5.52–$87.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great33%

top-5 click share — an open shelf

Market size

Great$1.1M

$1.1M/yr · 1.7M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,287.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, korean skin care set is a $1.1M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Dec. Verdict: Worth a look — 63/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

korean skin care set market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $815K–$1.1M; units × avg price
Conversion rate: 2.3%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 4.8%
Avg brand age: 42 months
Avg seller age: 125 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

118

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

33%

Top 20: 71%

Open market

48%

SKIN100411%
ANUA11%
mixsoon9%
e.l.f.9%
medicube8%
The Ordinary6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.9×

Open Trend

Top korean skin care set search terms

korean skin care set566K/yr -19.8%1.6% conv.
travel skincare set149K/yr +22.5%2.3% conv.
facial kit175K/yr -7.9%1.1% conv.
korean skincare set157K/yr -4.6%1.4% conv.
facial kit for women110K/yr +5.6%1.5% conv.
travel size skincare set62K/yr +18.0%2.3% conv.
korean skin care kit84K/yr -21.6%1.8% conv.
skin care travel set43K/yr +21.4%2.1% conv.
skin care coreano kit completo51K/yr -18.3%0.6% conv.
face wash and moisturizer set45K/yr -16.6%1.2% conv.

All search terms

Top korean skin care set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SKIN1004 Centella Travel Kit Korean Skin Care Set with Toner Moisturiser Serum Cleansing Oil & Cleanser Travel Size Set with Madagascar Centella Sensitive Skin Perfect for Travel Beauty & Gifts

SKIN1004$21.674.7★2,363 rev

mixsoon Pure Glow Essentials Set - 5-Step Skincare Kit - Travel kit Travel size kit Hydrating Skincare Gift Set (15ml*1+20ml*3+30ml*1) Korean Glass Skin Care

mixsoon$20.634.7★1,152 rev

Anua 3-Step Glass Skin Beginner Set Oil Cleanser and Face Wash with Facial Serum Double Cleansing Daily Routine with Niacinamide Korean Skin Care Set

ANUA$43.694.4★3,498 rev

e.l.f. SKIN Holy Hydration! Jet Set Hydration Kit Travel Friendly Hydrating Skincare Set Face Cleanser Balm Moisturizer Eye Cream & Night Cream Vegan & Cruelty-Free

e.l.f.$17.184.7★10,971 rev

Anua Salmon DNA PDRN Glow Essential Starter Kit Hyaluronic Acid Skincare Set Glass Skin Routine with Firming & Hydrating Cleanser Toner Serum & Cream Mini Travel Essentials Korean Skincare Gift

ANUA$22.804.5★379 rev

Newest

by launch date

e.l.f. SKIN Wake the e.l.f. Up Skincare Kit Travel-Size Hydrating Face Cleanser Sunscreen Moisturizer & Brightening Serum Vegan & Cruelty-Free

e.l.f.$16.38454 rev

9mo ago

Anua Salmon DNA PDRN Glow Essential Starter Kit Hyaluronic Acid Skincare Set Glass Skin Routine with Firming & Hydrating Cleanser Toner Serum & Cream Mini Travel Essentials Korean Skincare Gift

ANUA$22.80379 rev

9mo ago

ROUND LAB 1025 Dokdo Hydrating Mini Size Kit (Cleanser Toner Ampule Cream) Deep Hydration for Dry Skin Daily Skin Care Routine Trial Kit for Moisture Care Travel Size Gift Set Korean Skin Care

ROUND LAB$15.47228 rev

10mo ago

LAIKOU Skin Care Set Korean Skin Care with Rice Cleanser Toner Serum Eye Serum Moisturizing Cream 5pcs for Women Teen Girls Mom Daughter Mothers Day Birthday Christmas Lover Korean Beauty

LAIKOU$16.26459 rev

1y ago