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Korean Skin Care

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Korean Skin Care is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$963K/yr1.1M searches / yr
90-day growth
+40.9%search demand this quarter
Competition
93%top-5 click share · 3 brands · 8 sellers

Flapen Score

Korean Skin Care against its category

The dotted line is the Beauty & Personal Care average. Past it, Korean Skin Care is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Skin Care market on Amazon at a glance

Shoppers on Amazon United States searched for Korean Skin Care 1.1M times last year and spent an estimated $963K. All 3 brands take every click. Demand peaks in Jan–Feb–Jul–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $963K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+40.9%
Conversion, latest week
4.3%
Market size, estimated
$963Ka year
Peak month
December3.8× the quietest month
Top search term
korea431K searches a year

02 · Price

A sale here is worth $20.34.

Listings sell for $20.34 on average, from $17.32 to $25.91. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $20.34 that is $41K to $51K a year per listing.

Average price
$20.34inside the $15 to $100 sweet spot
Price range
$17.32–$25.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$41K–$51K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Neck & Décolleté. It carries 767 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#204in Neck & Décolleté
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
767per listing
Listings tracked
7

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Korean Skin Care products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 224%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Korean Skin Care search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jul, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Korean Skin Care search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • korea431K/yr
  • anua gua sha cream44K/yr
  • medicube acne113K/yr
  • medicube red86K/yr
  • medicube acne products39K/yr
  • anua retinol50K/yr
  • anua visibly firming21K/yr
  • anua collagen retinol gua sha15K/yr
  • anua gua sha21K/yr
  • korean body care49K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Skin Care

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Suitability Combination Skin”
13%of negative reviews mention “Allergies”
0.6%of orders come back
“caused irritation on my neck skin from the product”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Korean Skin Care questions

Answered from the same tracked data.