Is korean sheet mask profitable to sell on Amazon United States?

The niche generates $59K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -56.7%. Flapen's verdict: Skip it (32/100).

How competitive is the korean sheet mask niche?

1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in korean sheet mask?

Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.9%.

When does demand for korean sheet mask peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the korean sheet mask niche?

Listings span $13.90–$20.40; the average listing price is $17.41 (sweet spot $15–$100). The average incumbent carries 2,377 reviews — the moat a new listing must climb.

korean sheet mask

Skip it

Soft demand (-56.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$17.41

avg listing price — sweet spot $15–$100

Price range

Great$13.90–$20.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,377.4

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$59K

$59K/yr · 74K searches

Growth

Bad-56.7%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, korean sheet mask is a $59K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

korean sheet mask market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $70K–$87K; units × avg price
Conversion rate: 4.6%
Avg BSR: #986
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 9.2%
Avg brand age: 36 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

MEDIHEAL100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -56.7% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top korean sheet mask search terms

madecassoside42K/yr -72.5%3.7% conv.
madecassoside blemish pad17K/yr -33.3%8.8% conv.
mediheal madecassoside blemish pad7K/yr +43.5%7.4% conv.
mediheal blemish pad6K/yr -22.0%8.7% conv.
madecassoside serum3K/yr -57.0%6.0% conv.

All search terms

Top korean sheet mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MEDIHEAL Toner Pads 100 Count - Madecassoside Blemish Care Toner Pad with Centella Asiatica - Improves Uneven Skin Tone & Deep Hydration - Vegan Hypoallergenic Face Gauze Korean Skin Care

MEDIHEAL$20.404.6★10,357 rev

Mediheal Madecassoside Repair Serum 1.35 fl.oz - Blemish Care Fades Pigmentation and Freckles & Skin Soothing & Hydration - with Centella Asiatica Niacinamide

MEDIHEAL$13.904.5★857 rev

MEDIHEAL Essential Face Mask [Madecassoside] Blemish Repair 10 pcs. with 98% Purity Madecassoside & Hyaluronic Acid - Soothing Care Hydrating- Travel Essentials Vegan Formula Korean Sheet Mask

MEDIHEAL$15.574.6★544 rev

MEDIHEAL Madecassoside Moisture Sun Serum SPF 50+ Hydrating Korean Sunscreen for Face Lightweight Serum Texture No White Cast Soothing & Dewy Glow Finish Broad Spectrum UVA/UVB 1.69 fl oz

MEDIHEAL$17.254.2★39 rev

Mediheal Derma Cream [Madecassoside] - Soothing Korean Face Moisturizer with Niacinamide Squalane & Ceramide - Barrier Repair Dark Spot & Acne Mark Care for Sensitive Skin (1.69 fl oz)

MEDIHEAL$19.954.6★90 rev

Newest

by launch date

MEDIHEAL Madecassoside Moisture Sun Serum SPF 50+ Hydrating Korean Sunscreen for Face Lightweight Serum Texture No White Cast Soothing & Dewy Glow Finish Broad Spectrum UVA/UVB 1.69 fl oz

MEDIHEAL$17.2539 rev

4mo ago

Mediheal Derma Cream [Madecassoside] - Soothing Korean Face Moisturizer with Niacinamide Squalane & Ceramide - Barrier Repair Dark Spot & Acne Mark Care for Sensitive Skin (1.69 fl oz)

MEDIHEAL$19.9590 rev

7mo ago

MEDIHEAL Essential Face Mask [Madecassoside] Blemish Repair 10 pcs. with 98% Purity Madecassoside & Hyaluronic Acid - Soothing Care Hydrating- Travel Essentials Vegan Formula Korean Sheet Mask

MEDIHEAL$15.57544 rev

1y ago

Mediheal Madecassoside Repair Serum 1.35 fl.oz - Blemish Care Fades Pigmentation and Freckles & Skin Soothing & Hydration - with Centella Asiatica Niacinamide

MEDIHEAL$13.90857 rev

2y ago

MEDIHEAL Toner Pads 100 Count - Madecassoside Blemish Care Toner Pad with Centella Asiatica - Improves Uneven Skin Tone & Deep Hydration - Vegan Hypoallergenic Face Gauze Korean Skin Care

MEDIHEAL$20.4010,357 rev

3y ago

What buyers say about korean sheet mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry18%

“very hydrating”

Suitability Combination Skin14%

“This product works awesome for my skin”

Soft Feel7%

“It is smooth”

Suitability Dry Skin6%

“I bought it twice it helps me to moisturize my skin so well especially when you feel very dryness on your skin it can helps you to recover it very soon”

Quality-Overall5%

“Quality product”

Allergies4%

“no irritation even on days when my skin is acting up”

Smell4%

“I also like the clean smell”

Suitability Oily Skin4%

“help me be fresh without being oily”

Absorbency4%

“It absorbs well”

Brightness/Shine/Glow3%

“it gives my skin a nice glow”

What buyers complain about

Allergies13%

“Allergic reaction”

Smell6%

“Smells very strongly”

Functionality-Overall5%

“Doesnt make my face break out”

Thickness4%

“The serum is not thick”

Value For Money4%

“These are too pricey for me to purchase again”

Skin Health4%

“My skin barrier had become so broken over the winter”

Suitability Oily Skin3%

“_ May feel too dewy for oily skin”

Moist/Dry3%

“It wasnt necessarily all that hydrating”

Sensitivity-Overall2%

“causing no stinging whatsoever. I have very sensitive skin”

Comfort-Overall2%

“its very serum like which is uncomfortable for me”

Top return reasons

Value For Money16%

Functionality-Overall12%

Smell11%

Advertised Vs Actual Product9%

Leak-Proof8%

Moist/Dry6%

Product Condition5%