Korean Serum

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

3.8%

Market size, estimated

$1.1Ma year

Peak month

January1.5× the quietest month

Top search term

brightening serum273K searches a year

Listings sell for $17.75 on average, from $5.86 to $65.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $17.75 that is $9K to $13K a year per listing.

Average price

$17.75inside the $15 to $100 sweet spot

Price range

$5.86–$65.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #118 within Serums. It carries 13,186 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#118in Serums

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

13,186per listing

Listings tracked

90

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

43 months