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Korean Powder

Fail

The top 5 brands take 98% of clicks, so Korean Powder is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$132K/yr206K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
88%top-5 click share · 6 brands · 20 sellers

Flapen Score

Korean Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, Korean Powder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Korean Powder 206K times last year and spent an estimated $132K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
5.2%
Market size, estimated
$132Ka year
Peak month
July2.5× the quietest month
Top search term
innisfree no sebum mineral powder21K searches a year

02 · Price

A sale here is worth $12.23.

Listings sell for $12.23 on average, from $6.57 to $20.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $12.23 that is $15K to $18K a year per listing.

Average price
$12.23under the $15 to $100 sweet spot
Price range
$6.57–$20.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$15K–$18K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Face. It carries 1,134 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#84in Face
Average rating
3.98 starsAmazon United States average 4.42 stars
Average reviews
1,134per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Korean Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

$0$20K$40K$59K$79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

20

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

0%

  • innisfree49%
  • ETUDE25%
  • LANEIGE12%
  • SKINFOOD 19578%
  • numbuzin3%
  • ABOUT TONE2%
  • Open — no brand owns it (0%)

Demand

Korean Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Korean Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • innisfree no sebum mineral powder21K/yr
  • korean powder25K/yr
  • korean setting powder24K/yr
  • innisfree powder21K/yr
  • korean face powder16K/yr
  • polvo compacto coreano11K/yr
  • korean powder foundation12K/yr
  • sebum powder11K/yr
  • korean pressed powder9K/yr
  • no sebum powder8K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Powder

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Suitability Combination Skin”
9%of negative reviews mention “Functionality-Overall”
1.8%of orders come back
“It doesnt work as described”
A buyer, on “Functionality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Korean Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data