Korean Powder
FailThe top 5 brands take 98% of clicks, so Korean Powder is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $132K/yr206K searches / yr
- 90-day growth
- +14.8%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 20 sellers
Flapen Score
Korean Powder against its category
The dotted line is the Beauty & Personal Care average. Past it, Korean Powder is stronger. Inside it, weaker.
Market
The Korean Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Korean Powder 206K times last year and spent an estimated $132K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- +14.8%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $132Ka year
- Peak month
- July2.5× the quietest month
- Top search term
- innisfree no sebum mineral powder21K searches a year
02 · Price
A sale here is worth $12.23.
Listings sell for $12.23 on average, from $6.57 to $20.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $12.23 that is $15K to $18K a year per listing.
- Average price
- $12.23under the $15 to $100 sweet spot
- Price range
- $6.57–$20.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $15K–$18K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Face. It carries 1,134 reviews at 3.98 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #84in Face
- Average rating
- 3.98 starsAmazon United States average 4.42 stars
- Average reviews
- 1,134per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Korean Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
innisfree No Sebum Matte Mineral Powder | Korean Loose Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Lightweight Natural Finish | Translucent
- Price
- $13.07
- Rating
- 4.4/5
- Reviews
- 780
- Age
- 2y ago

ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)
- Price
- $9.14
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 4y ago

LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging
- Price
- $20.48
- Rating
- 4.3/5
- Reviews
- 2,186
- Age
- 1y ago

SKINFOOD Peach Cotton Multi Finish Powder 5g - Korean Peach Extract & Calamin Sebum Control Face Powder - Silky Setting Powder - Setting Powder for Oily Skin - Sweet Peach Scent for Soft Skin
- Price
- $6.57
- Rating
- 4.4/5
- Reviews
- 1,748
- Age
- 9y ago

innisfree Cherry Blossom No Sebum Mineral Powder | Light Pink Loose Powder for Face | Korean Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Natural Finish
- Price
- $12.16
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago
Trending
estimated 90-day click momentum
innisfree Cherry Blossom No Sebum Mineral Powder | Light Pink Loose Powder for Face | Korean Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Natural Finish
- Price
- $12.16
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

innisfree No Sebum Matte Mineral Powder | Korean Loose Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Lightweight Natural Finish | Translucent
- Price
- $13.07
- Rating
- 4.4/5
- Reviews
- 780
- Age
- 2y ago

ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)
- Price
- $9.14
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 4y ago

LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging
- Price
- $20.48
- Rating
- 4.3/5
- Reviews
- 2,186
- Age
- 1y ago

ABOUT TONE Blur Powder Pact 0.32oz - Pressed Powder Compact with Mirror and Puff Makeup Setting Finishing Blurring Natural Translucent Lightweight Face Sebum Oil Control Vegan Formula (02 LIGHT)
- Price
- $10.86
- Rating
- 4.5/5
- Reviews
- 378
- Age
- 3y ago
Newest
by launch date
innisfree Cherry Blossom No Sebum Mineral Powder | Light Pink Loose Powder for Face | Korean Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Natural Finish
- Price
- $12.16
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

ETUDE Sebum Soak Jelly Pressed Powder makeup setting powder oil control matte finish for oily and combination skins
- Price
- $14.76
- Rating
- 4.0/5
- Reviews
- 112
- Age
- 1y ago

numbuzin No.1 Powder | Pantothenic Skincare 100 Powder | 24H Long-Lasting Finish | Silica + Pantothenic Acid + CICA | For Acne-Prone Skin | 0.24 oz
- Price
- $15.05
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 1y ago

LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging
- Price
- $20.48
- Rating
- 4.3/5
- Reviews
- 2,186
- Age
- 1y ago

innisfree No Sebum Matte Mineral Powder | Korean Loose Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Lightweight Natural Finish | Translucent
- Price
- $13.07
- Rating
- 4.4/5
- Reviews
- 780
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
20
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- innisfree49%
- ETUDE25%
- LANEIGE12%
- SKINFOOD 19578%
- numbuzin3%
- ABOUT TONE2%
- Open — no brand owns it (0%)
Demand
Korean Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Korean Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- innisfree no sebum mineral powder21K/yr
- korean powder25K/yr
- korean setting powder24K/yr
- innisfree powder21K/yr
- korean face powder16K/yr
- polvo compacto coreano11K/yr
- korean powder foundation12K/yr
- sebum powder11K/yr
- korean pressed powder9K/yr
- no sebum powder8K/yr
Reviews and returns
What reviews say buyers love and hate about Korean Powder
We read the reviews and the return reasons for every product selling here.
“It doesnt work as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Korean Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









