Korean Moisturizer
MaybeShoppers spend $11.1M a year here. But the top 5 brands take 100% of clicks, so Korean Moisturizer is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $11.1M/yr6.4M searches / yr
- 90-day growth
- +23.2%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 13 sellers
Flapen Score
Korean Moisturizer against its category
The dotted line is the Beauty & Personal Care average. Past it, Korean Moisturizer is stronger. Inside it, weaker.
Market
The Korean Moisturizer market on Amazon at a glance
Shoppers on Amazon United States searched for Korean Moisturizer 6.4M times last year and spent an estimated $11.1M. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.1M a year.
- Searches, last 12 months
- 6.4M
- Growth, 90 days vs prior 90
- +23.2%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $11.1Ma year
- Peak month
- June3.0× the quietest month
- Top search term
- dr althea782K searches a year
02 · Price
A sale here is worth $24.65.
Listings sell for $24.65 on average, from $9.71 to $40.44. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 40,000 to 50,000 of them. At $24.65 that is $986K to $1.2M a year per listing.
- Average price
- $24.65inside the $15 to $100 sweet spot
- Price range
- $9.71–$40.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $986K–$1.2M
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Face Moisturizers. It carries 6,288 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #52in Face Moisturizers
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 6,288per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 6 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Korean Moisturizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 1.69 Fl Oz (Ver.2 - Pack of 1)
- Price
- $22.23
- Rating
- 4.6/5
- Reviews
- 19,082
- Age
- 11mo ago

AESTURA ATOBARRIER365 Cream with Ceramides Korean Face Moisturizer for Barrier Repair | 120H lasting Hydration Ceramide Capsules Dry & Sensitive Skin Non-comedogenic 80 mL / 2.70 fl.oz.
- Price
- $29.71
- Rating
- 4.6/5
- Reviews
- 4,901
- Age
- 4y ago

Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 0.50 Fl Oz (Ver.2 - Pack of 1)
- Price
- $9.71
- Rating
- 4.6/5
- Reviews
- 19,082
- Age
- 7mo ago

Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 1.69 Fl Oz (Ver.2 - Pack of 2)
- Price
- $40.44
- Rating
- 4.6/5
- Reviews
- 19,082
- Age
- 11mo ago

Dr.Althea 345 Relief Cream & Mist Duo | Soothing Recovery & Moisture for Sensitive Skin | Korean Vegan Skin Care Set for All Skin Types
- Price
- $36.96
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 7mo ago
Trending
90-day click momentum
Dr.Althea 147 Barrier Cream | Hyaluronic Acid & Ceramides for Deep Hydration Barrier Care | Face Moisturizer with Ectoin | Korean Vegan Skincare for All Skin Types | 1.69 Fl Oz (Ver.2 - Pack of 1)
- Price
- $23.44
- Rating
- 4.6/5
- Reviews
- 2,689
- Age
- 4mo ago

Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 0.50 Fl Oz (Ver.2 - Pack of 1)
- Price
- $9.71
- Rating
- 4.6/5
- Reviews
- 19,082
- Age
- 7mo ago

Dr.Althea 345 Relief Cream & Mist Duo | Soothing Recovery & Moisture for Sensitive Skin | Korean Vegan Skin Care Set for All Skin Types
- Price
- $36.96
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 7mo ago

Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 1.69 Fl Oz (Ver.2 - Pack of 2)
- Price
- $40.44
- Rating
- 4.6/5
- Reviews
- 19,082
- Age
- 11mo ago

AESTURA ATOBARRIER365 Hydro Soothing Gel Cream Moisturizer with Ceramides for Moisture Barrier Repair | Lightweight Hydration Instant Cooling Suitable for Sensitive Skin 60ML / 2.03 fl.oz.
- Price
- $27.73
- Rating
- 4.5/5
- Reviews
- 566
- Age
- 5y ago
Newest
by launch date
Dr.Althea 147 Barrier Cream | Hyaluronic Acid & Ceramides for Deep Hydration Barrier Care | Face Moisturizer with Ectoin | Korean Vegan Skincare for All Skin Types | 1.69 Fl Oz (Ver.2 - Pack of 1)
- Price
- $23.44
- Rating
- 4.6/5
- Reviews
- 2,689
- Age
- 4mo ago

Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 0.50 Fl Oz (Ver.2 - Pack of 1)
- Price
- $9.71
- Rating
- 4.6/5
- Reviews
- 19,082
- Age
- 7mo ago

Dr.Althea 345 Relief Cream & Mist Duo | Soothing Recovery & Moisture for Sensitive Skin | Korean Vegan Skin Care Set for All Skin Types
- Price
- $36.96
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 7mo ago

Dr.Althea 345 Relief Cream Mist | Hyaluronic Acid & Panthenol for Hydration and Calming Skin Irritation | Milky Facial Mist Spray Before Makeup and Travel Essential | Vegan Korean Skincare 3.38 Fl Oz
- Price
- $17.62
- Rating
- 4.6/5
- Reviews
- 1,398
- Age
- 11mo ago

Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 1.69 Fl Oz (Ver.2 - Pack of 2)
- Price
- $40.44
- Rating
- 4.6/5
- Reviews
- 19,082
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Dr.Althea74%
- AESTURA22%
- ANUA4%
Demand
Korean Moisturizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
Search terms
Top Korean Moisturizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dr althea782K/yr
- dr althea 345 relief cream761K/yr
- 345 cream537K/yr
- aestura atobarrier 365 cream446K/yr
- korean moisturizer742K/yr
- aestura411K/yr
- 345 relief cream729K/yr
- 345284K/yr
- anua moisturizer347K/yr
- dr althea 345146K/yr
Reviews and returns
What reviews say buyers love and hate about Korean Moisturizer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rash
really irritated my skin
Allergic reaction
Does not moisturize
Not very hydrating
Not moisturizing enough
it definitely does not help dry skin
Disappointing for very dry skin
I dont recommend for dry skin at all
Too expensive
Overpriced
Not worth the price
making it feel super oily
Feels greasy
Too oily
Love
super hydrating
Amazing moisturizer
Super hydrating
its been really good for my skin
Good for sensitive skin
Great for the skin
Great product addition
Excellent Product
Best moisturizer ever
Leaves skin soft
Goes on smooth
So smooth and soft
Good for dry skin
Moisturizing for dry skin
Best moisturizer for dry skin
Return
0.8% Return rate 20% Fixable by listing
Did not work as expected
No Results
Didnt work
Too expensive
Overpriced
Not worth the price
Does not moisturize
Not very hydrating
Not moisturizing enough
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Korean Moisturizer questions
Answered from the same tracked data.









