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Korean Moisturizer

Maybe

Shoppers spend $11.1M a year here. But the top 5 brands take 100% of clicks, so Korean Moisturizer is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$11.1M/yr6.4M searches / yr
90-day growth
+23.2%search demand this quarter
Competition
79%top-5 click share · 3 brands · 13 sellers

Flapen Score

Korean Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Korean Moisturizer is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Korean Moisturizer 6.4M times last year and spent an estimated $11.1M. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.1M a year.

Searches, last 12 months
6.4M
Growth, 90 days vs prior 90
+23.2%
Conversion, latest week
7.0%
Market size, estimated
$11.1Ma year
Peak month
June3.0× the quietest month
Top search term
dr althea782K searches a year

02 · Price

A sale here is worth $24.65.

Listings sell for $24.65 on average, from $9.71 to $40.44. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 40,000 to 50,000 of them. At $24.65 that is $986K to $1.2M a year per listing.

Average price
$24.65inside the $15 to $100 sweet spot
Price range
$9.71–$40.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
40,000–50,000
Revenue per listing a year
$986K–$1.2M
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Face Moisturizers. It carries 6,288 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#52in Face Moisturizers
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
6,288per listing
Listings tracked
12

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
50 months

Products

Top Korean Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$1.1M$2.2M$3.3M$4.4M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Dr.Althea74%
  • AESTURA22%
  • ANUA4%

Demand

Korean Moisturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Korean Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr althea782K/yr
  • dr althea 345 relief cream761K/yr
  • 345 cream537K/yr
  • aestura atobarrier 365 cream446K/yr
  • korean moisturizer742K/yr
  • aestura411K/yr
  • 345 relief cream729K/yr
  • 345284K/yr
  • anua moisturizer347K/yr
  • dr althea 345146K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Moisturizer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies13%−0.09

Rash

really irritated my skin

Allergic reaction

Moist/Dry8%+1.75

Does not moisturize

Not very hydrating

Not moisturizing enough

Suitability Dry Skin7%

it definitely does not help dry skin

Disappointing for very dry skin

I dont recommend for dry skin at all

Value For Money4%−0.01

Too expensive

Overpriced

Not worth the price

Oily/Greasy4%−0.02

making it feel super oily

Feels greasy

Too oily

Love

Moist/Dry27%+1.75

super hydrating

Amazing moisturizer

Super hydrating

Suitability Combination Skin10%+0.90

its been really good for my skin

Good for sensitive skin

Great for the skin

Quality-Overall9%+0.45

Great product addition

Excellent Product

Best moisturizer ever

Soft Feel7%

Leaves skin soft

Goes on smooth

So smooth and soft

Suitability Dry Skin6%

Good for dry skin

Moisturizing for dry skin

Best moisturizer for dry skin

Return

0.8% Return rate 20% Fixable by listing

Functionality-Overall11%█▇▆▇▇▆

Did not work as expected

No Results

Didnt work

Value For Money11%▂▂▄▃▃█

Too expensive

Overpriced

Not worth the price

Moist/Dry10%█▇▇▆▆▄

Does not moisturize

Not very hydrating

Not moisturizing enough

Advertised Vs Actual Product8%███▇▇▆
Size-Overall6%▂▄▄█▆▆

FAQ

Common Korean Moisturizer questions

Answered from the same tracked data.