Korean Mascara
MaybeReturns run at only 0.9% of orders. But the top 5 brands take 97% of clicks, so Korean Mascara is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $585K/yr858K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 52%top-5 click share · 7 brands · 565 sellers
Flapen Score
Korean Mascara against its category
The dotted line is the Beauty & Personal Care average. Past it, Korean Mascara is stronger. Inside it, weaker.
Market
The Korean Mascara market on Amazon at a glance
Korean Mascara is a $585K a year market on Amazon United States, with 858K searches a year. The top 5 brands take 97% of clicks. Demand peaks in Feb. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 858K times a year and 4.7% buy. Search demand moved +1.8% in 90 days, so the market is growing into its $585K a year.
- Search volume
- 858K
- Search growth, 90 days
- +1.8%
- Conversion
- 4.7%
- Market size
- $585K
02 · Money
The money is there.
Shoppers bought 50K to 60K units at $14.56 on average, 1,500 to 2,000 per product. Units times price is $728K to $874K a year.
- Units sold
- 50K–60K
- Units per product
- 1,500–2,000
- Average price
- $14.56
- Units × price
- $728K–$874K
03 · Shelf
Brands here are settling in.
The average listing ranks #157. 100% of listings ship Prime. 75% of the shelf is sponsored, so budget for ads. The average listing is out of stock 2.4% of the time. The average brand has sold here for 50 months.
- Average BSR
- #157
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 2.4%
- Average brand age
- 50 months
Products
Top Korean Mascara products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heroine Make by KissMe Waterproof Mascara Black | Volumizing Lengthening & Smudge-Proof Formula | Waterproof Mascara for Long-Lasting Curl & Volume | Made in Japan
- Price
- $16.83
- Rating
- 4.4/5
- Reviews
- 3,333
- Age
- 5y ago
Heroine Make by KissMe Volume & Curl Mascara Black | Waterproof Volumizing & Lengthening Mascara for Thick Defined Lashes | Smudge-Proof Curling Formula | Made in Japan
- Price
- $16.43
- Rating
- 4.4/5
- Reviews
- 2,195
- Age
- 5y ago
CLIO Kill Lash Superproof Mascara Waterproof Fiber Lengthening for Straight Lashes Smudge & Flake-Proof Clump-Free Lash Extension for Lifted Curl Safe for Sensitive Eyes (001 Long Curling)
- Price
- $11.88
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 2y ago
CLIO Pro Eye Palette Air 12-Color Eye Shadow Palette Matte Shimmer Mix Air-Fit Blendable Pigmented Buildable Color Low Fallout Warm Brown Nude Neutral Tone Daily Korean Makeup (08 LATTE SENIOR)
- Price
- $23.80
- Rating
- 4.6/5
- Reviews
- 519
- Age
- 2y ago
Heroine Make by KissMe Long & Curl Mascara + Eye Makeup Remover | Waterproof & Gentle Makeup Remover Liquid | Black Mascara with Volumizing Curling Formula | Japanese Makeup
- Price
- $25.22
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 2y ago
Trending
90-day click momentum
Heroine Make by KissMe Volume & Curl Mascara New Black | Waterproof Volumizing & Lengthening Mascara for Thick Defined Lashes | Smudge-Proof Curling Formula | Made in Japan | 1 Pack
- Price
- $17.89
- Rating
- 4.4/5
- Reviews
- 2,195
- Age
- 2mo ago
CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Neutral Beige 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (03 BEIGE ONE STEP)
- Price
- $19.16
- Rating
- 4.3/5
- Reviews
- 54
- Age
- 5mo ago
ETUDE Curl Fix Mascara Waterproof Mascara Strong Curl Up Long-Lasting Waterproof Light-Weight Korean Makeup Beauty Vegan Certified Black (0.27 Fl Oz)
- Price
- $13.08
- Rating
- 3.9/5
- Reviews
- 168
- Age
- 10mo ago
rom&nd HAN ALL FIX Mascara L03 Long Hazel - Ultra-Hold Waterproof & Smudge-Proof for Natural Curling & Defined Lashes
- Price
- $14.40
- Rating
- 4.0/5
- Reviews
- 159
- Age
- 4y ago
CLIO Kill Cover Mesh Glow Essential Cushion Foundation Buildable Ultra-Fit Coverage with Glow Finish Long-Lasting Hydration Flawless Cover for Sensitive & Dry Skin Korean Foundation (21N LINEN)
- Price
- $21.86
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 9mo ago
Newest
by launch dateHeroine Make by KissMe Volume & Curl Mascara New Black | Waterproof Volumizing & Lengthening Mascara for Thick Defined Lashes | Smudge-Proof Curling Formula | Made in Japan | 1 Pack
- Price
- $17.89
- Rating
- 4.4/5
- Reviews
- 2,195
- Age
- 2mo ago
CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Neutral Beige 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (03 BEIGE ONE STEP)
- Price
- $19.16
- Rating
- 4.3/5
- Reviews
- 54
- Age
- 5mo ago
CLIO Kill Cover Mesh Glow Essential Cushion Foundation Buildable Ultra-Fit Coverage with Glow Finish Long-Lasting Hydration Flawless Cover for Sensitive & Dry Skin Korean Foundation (21N LINEN)
- Price
- $21.86
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 9mo ago
ETUDE Curl Fix Mascara Waterproof Mascara Strong Curl Up Long-Lasting Waterproof Light-Weight Korean Makeup Beauty Vegan Certified Black (0.27 Fl Oz)
- Price
- $13.08
- Rating
- 3.9/5
- Reviews
- 168
- Age
- 10mo ago
JUDYDOLL 3D Curling Eyelash Iron Mascara Tubing Mascara with Ultra Fine Metal Wand Contains Lengthening Fibers Clump-Free&Smudge-Proof Waterproof & Long-Lasting(6Precision Design#01Black 0.07oz)
- Price
- $16.82
- Rating
- 3.7/5
- Reviews
- 149
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
565
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
52%
Top 20: 84%
Open market
1%
- Heroine Make45%
- CLIO PROFESSIONAL37%
- Clio8%
- rom&nd5%
- JUDYDOLL2%
- ETUDE1%
- Open — no brand owns it (1 brand, 1%)
Demand
Korean Mascara search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.8×
Search terms
Top Korean Mascara search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clio300K/yr
- korean mascara111K/yr
- heroine make mascara109K/yr
- japanese mascara58K/yr
- asian mascara35K/yr
- kiss me heroine mascara29K/yr
- kiss me mascara37K/yr
- clio makeup25K/yr
- heroine mascara44K/yr
- romand mascara13K/yr
Reviews and returns
What reviews say buyers love and hate about Korean Mascara
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Literally made my eyelashes come off
I dont like it my lashes look so bad
only with eyelashes
Impossible to remove
Super hard to take off
DIFFICULT to remove
Dried out
Product was completely dry
Dry
Doesnt work
Didn't work as well as expected
It really does not do much
Taste nasty and sour
Bad taste
Hard and chalky tasting
Love
And it gets every lash separated and perfect
Great Mascara
Excellent mascara
Extremely waterproof
Definitely water proof
Definitely waterproof
Looks natural
I love the color
It looks very natural
Smudge proof
Doesnt smudge
No smudging
Excellent product
The quality and perfect shade range make this a great value and Im using it every day
The quality is solid
Return
0.9% Return rate 40% Fixable by listing
Product does not match the photo
not what describes
Not as advertised
Dried out
Product was completely dry
Dry
Doesnt work
Didn't work as well as expected
It really does not do much
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Korean Mascara questions
Answered from the same tracked data.