Is korean makeup remover wipes profitable to sell on Amazon United States?

The niche generates $125K/yr across 5 tracked products. 90-day search growth is -1.5%. Flapen's verdict: Skip it (40/100).

How competitive is the korean makeup remover wipes niche?

4 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in korean makeup remover wipes?

Top complaints mined from reviews: Moist/Dry, Size-Overall, Smell. The return rate is 0.5%.

When does demand for korean makeup remover wipes peak?

Demand peaks in Apr–Jun–Jul; the busiest month runs 4.2× the quietest.

What does it cost to enter the korean makeup remover wipes niche?

Listings span $9.45–$18.02; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.

korean makeup remover wipes

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.24

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,222.2

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$9.45–$18.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$125K

$125K/yr · 88K searches

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, korean makeup remover wipes is a $125K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jun–Jul. Verdict: Skip it — 40/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

korean makeup remover wipes market data

Units sold / yr: 8K–10K; avg 2,000–2,500/product
Revenue / yr: $106K–$132K; units × avg price
Conversion rate: 10.8%
Avg BSR: #65
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

The Face Shop86%
SKINFOOD 19576%
Meebak4%
Radiant Aura4%

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -1.5% search growth over the last 90 days.

Peak months: Apr, Jun, Jul · busiest ÷ quietest = 4.2×

Open Trend

Top korean makeup remover wipes search terms

korean makeup remover wipes17K/yr +6.2%3.9% conv.
korean face wipes14K/yr +28.1%3.0% conv.
rice water makeup remover wipes10K/yr +4.1%17.4% conv.
rice water bright wipes11K/yr -34.4%12.3% conv.
rice water face wipes7K/yr -2.4%14.5% conv.
makeup remover wipes korean6K/yr +23.7%6.0% conv.
korean makeup wipes6K/yr +11.7%3.9% conv.
rice water wipes5K/yr -23.9%15.4% conv.
korean face wipes cleansing3K/yr +3.6%4.9% conv.
rice water wipes for face4K/yr -8.0%11.9% conv.

All search terms

Top korean makeup remover wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

THE FACE SHOP Rice Water Bright Makeup Remover Wipes for Face Moisturizing Infused with Rice Extract Disposable Cleansing Facial Wipes 50 Count

The Face Shop$9.454.6★2,630 rev

THE FACE SHOP X GLAMZILLA Rice Water Bright Cleansing Wipes On-the-Go Bundle for Face Moisturizing Infused with Rice Extract Cleansing Facial Wipes 25 Count (Pack of 3)

The Face Shop$16.124.6★2,630 rev

SKINFOOD Rice Cleansing Wipes - Daily Hypoallergenic Rice Nourishing Makeup Remover Tissue Wipe - Facial Skin Clear & Refreshed - Korean Beauty Face Wipes for Women - Travel Makeup Wipes (80 Sheets)

SKINFOOD 1957$12.684.6★106 rev

Meebak Cica Cleansing Water Pads | Korean Makeup Remover Wipes | Micellar Water Makeup Remover Wipes | Exfoliating Toner Pads for Glass Skin | Hydrating & Calming for Sensitive Skin - 80ct

Meebak$18.024.6★605 rev

Radiant Aura Hyaluronic Acid & Ceramide Face Wipes Dermatologist Tested Anti-Aging Korean Skin Care Removes Makeup Deep Hydration Strengthens Skin Barrier Vegan Clean Beauty 60 Count

Radiant Aura$9.923.6★140 rev

Newest

by launch date

THE FACE SHOP X GLAMZILLA Rice Water Bright Cleansing Wipes On-the-Go Bundle for Face Moisturizing Infused with Rice Extract Cleansing Facial Wipes 25 Count (Pack of 3)

The Face Shop$16.122,630 rev

1y ago

Radiant Aura Hyaluronic Acid & Ceramide Face Wipes Dermatologist Tested Anti-Aging Korean Skin Care Removes Makeup Deep Hydration Strengthens Skin Barrier Vegan Clean Beauty 60 Count

Radiant Aura$9.92140 rev

1y ago

THE FACE SHOP Rice Water Bright Makeup Remover Wipes for Face Moisturizing Infused with Rice Extract Disposable Cleansing Facial Wipes 50 Count

The Face Shop$9.452,630 rev

3y ago

Meebak Cica Cleansing Water Pads | Korean Makeup Remover Wipes | Micellar Water Makeup Remover Wipes | Exfoliating Toner Pads for Glass Skin | Hydrating & Calming for Sensitive Skin - 80ct

Meebak$18.02605 rev

4y ago

SKINFOOD Rice Cleansing Wipes - Daily Hypoallergenic Rice Nourishing Makeup Remover Tissue Wipe - Facial Skin Clear & Refreshed - Korean Beauty Face Wipes for Women - Travel Makeup Wipes (80 Sheets)

SKINFOOD 1957$12.68106 rev

11y ago

What buyers say about korean makeup remover wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing19%

“Face feels clean”

Soft Feel12%

“They are super soft”

Ease Of Cleaning10%

“It cleans everything off in on wipe”

Smell10%

“I love the subtle fragrance”

Quality-Overall9%

“Great line of products”

Moist/Dry6%

“Highly hydrating”

Suitability Combination Skin6%

“Great for my skin”

Ease Of Use3%

“Easy to use”

Suitability Dry Skin3%

“My skin felt clean and moist”

Value For Money2%

“Great value”

What buyers complain about

Moist/Dry20%

“Not moisturizing either”

Size-Overall12%

“Falls very short”

Smell9%

“Smells funny”

Allergies8%

“Caused allergic reaction”

Ease Of Cleaning4%

“I had to scrub hard to remove makeup”

Sensitivity-Overall4%

“They give me a burning sensation”

Adhesion/Stickiness2%

“the cheap glue doesnt hold the lid on so it dries out”

Skin Health2%

“burns my skin”

Material Quality2%

“the material is just cheap”

Functionality-Overall2%

“Doesn't remove makeup”

Top return reasons

Smell17%

Moist/Dry12%

Advertised Vs Actual Product10%

Functionality-Overall8%

Value For Money6%

Size-Overall6%

Ingredients-Overall4%

Skin Health4%

Oily/Greasy3%

Residue3%

Common questions

Is korean makeup remover wipes profitable to sell on Amazon United States?: The niche generates $125K/yr across 5 tracked products. 90-day search growth is -1.5%. Flapen's verdict: Skip it (40/100).
How competitive is the korean makeup remover wipes niche?: 4 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in korean makeup remover wipes?: Top complaints mined from reviews: Moist/Dry, Size-Overall, Smell. The return rate is 0.5%.
When does demand for korean makeup remover wipes peak?: Demand peaks in Apr–Jun–Jul; the busiest month runs 4.2× the quietest.
What does it cost to enter the korean makeup remover wipes niche?: Listings span $9.45–$18.02; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.