Is korean lip gloss profitable to sell on Amazon United States?

The niche generates $500K/yr across 42 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (47/100).

How competitive is the korean lip gloss niche?

4 brands and 89 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in korean lip gloss?

Top complaints mined from reviews: Color, Durability, Stain Resistance. The return rate is 2.8%.

When does demand for korean lip gloss peak?

Demand peaks in Aug–Sep; the busiest month runs 3.1× the quietest.

What does it cost to enter the korean lip gloss niche?

Listings span $7.51–$33.44; the average listing price is $15.13 (sweet spot $15–$100). The average incumbent carries 9,549 reviews — the moat a new listing must climb.

korean lip gloss

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Avg price

Great$15.13

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.51–$33.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$500K

$500K/yr · 1.8M searches

Returns

Good2.8%

return rate — above 5% kills the launch gate

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Review moat

Bad9,549.19

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, korean lip gloss is a $500K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 47/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

korean lip gloss market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $454K–$605K; units × avg price
Conversion rate: 1.8%
Avg BSR: #104
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 1.2%
Avg brand age: 37 months
Avg seller age: 120 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

rom&nd60%
NOONI36%
Nature Republic3%
Eakroo1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 3.1×

Open Trend

Top korean lip gloss search terms

romand298K/yr +3.6%0.5% conv.
nooni korean lip oil258K/yr -2.7%2.7% conv.
rom&nd378K/yr -9.6%0.8% conv.
korean lip gloss186K/yr -24.9%0.3% conv.
nooni korean lip oil stain92K/yr -1.4%2.8% conv.
romand lip tint102K/yr -3.7%0.7% conv.
nooni63K/yr +4.0%1.5% conv.
rom&nd juicy lasting tint45K/yr +47.3%1.4% conv.
nooni lip oil55K/yr -14.5%2.4% conv.
korean lip oil58K/yr -18.9%1.4% conv.

All search terms

Top korean lip gloss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

rom&nd The Juicy Lasting Tint | Korean Lip Tint | High Shine Finish | Hydrating & Plumping Effect | Fig Fig Rosy Plum

rom&nd$14.294.4★6,273 rev

NOONI Korean Lip Oil - Appleplum | Long-Lasting Moisturizing Plumping Revitalizing for Dry Lips Waterproof No Peel Off Korean Tint Hydrating Lip Stain Nourishing Crystal Clear 0.12 FL Oz

NOONI$11.624.1★24,974 rev

rom&nd$12.894.6★2,251 rev

rom&nd Juicy Lasting Tint #23 Nucadamia - K-Beauty Nudy Red Brown Lip Stain for Pure Bare Juicy Glossy Finish | Hydrating Long-Lasting & Fruit-Inspired Korean Lip Tint

rom&nd$13.304.4★6,273 rev

NOONI Vegan Appleseed Lip Oil Set - Appleberry & Appleplum | Long-Lasting Moisturizing Plumping Revitalizing for Dry Lips Waterproof No Peel Off Korean Tint 0.12 FL Oz x 2ea

NOONI$17.184.1★24,974 rev

Newest

by launch date

rom&nd JUICY FLASH LIP OIL 02 BERRY UP

rom&nd$13.5614 rev

2mo ago

rom&nd$9.9115 rev

4mo ago

NOONI Korean Lip Oil Set - Appleberry Appleplum & Applefig - Long-Lasting Moisturizing Revitalizing - Waterproof No Peel Off Stocking Stuffers (3EA 0.12 fl oz)

NOONI$29.1924,974 rev

4mo ago

rom&nd$12.872,251 rev

5mo ago

NOONI Korean Lip Oil - Applevanilla | Long-Lasting Moisturizing Plumping Revitalizing for Dry Lips Waterproof No Peel Off Korean Tint Hydrating Lip Stain Nourishing Crystal Clear 0.12 FL Oz

NOONI$13.1124,974 rev

7mo ago

What buyers say about korean lip gloss

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Beautiful colors”

Moist/Dry11%

“Very Hydrating”

Quality-Overall6%

“Great lip product”

Soft Feel6%

“Smooth and creamy :3”

Brightness/Shine/Glow4%

“The shine is perfect”

Smell4%

“The smell is sweet”

Durability3%

“Cute and durable”

Value For Money3%

“Worth the money”

Ease Of Application2%

“quick application”

Texture/Consistency-Overall2%

“Love the texture”

What buyers complain about

Color28%

“Color not as described”

Durability6%

“Breaks easily”

Stain Resistance5%

“Stained”

Adhesion/Stickiness5%

“It has a little stickiness to it”

Value For Money5%

“Not worth the cost”

Advertised Vs Actual Product4%

“False advertisement”

Moist/Dry4%

“not hydrating”

Quality-Overall3%

“Poor Quality”

Size-Overall3%

“Tube is small”

Smell3%

“Chemically smell”

Top return reasons

Color57%

Advertised Vs Actual Product14%

Product Condition3%

Adhesion/Stickiness3%

Functionality-Overall3%

Stain Resistance3%

Moist/Dry2%

Value For Money2%

Smell2%

Size-Overall1%

Common questions

Is korean lip gloss profitable to sell on Amazon United States?: The niche generates $500K/yr across 42 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (47/100).
How competitive is the korean lip gloss niche?: 4 brands and 89 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in korean lip gloss?: Top complaints mined from reviews: Color, Durability, Stain Resistance. The return rate is 2.8%.
When does demand for korean lip gloss peak?: Demand peaks in Aug–Sep; the busiest month runs 3.1× the quietest.
What does it cost to enter the korean lip gloss niche?: Listings span $7.51–$33.44; the average listing price is $15.13 (sweet spot $15–$100). The average incumbent carries 9,549 reviews — the moat a new listing must climb.