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Korean Lip Balm

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -15.2% this quarter, so Korean Lip Balm is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$430K/yr718K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
46%top-5 click share · 21 brands · 57 sellers

Flapen Score

Korean Lip Balm against its category

The dotted line is the Beauty & Personal Care average. Past it, Korean Lip Balm is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Lip Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Korean Lip Balm 718K times last year and spent an estimated $430K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 718K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $430K a year.

Searches, last 12 months
718K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
4.1%
Market size, estimated
$430Ka year
Peak month
December2.2× the quietest month
Top search term
korean lip balm186K searches a year

02 · Price

A sale here is worth $14.47.

Listings sell for $14.47 on average, from $4.70 to $27.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $14.47 that is $11K to $14K a year per listing.

Average price
$14.47under the $15 to $100 sweet spot
Price range
$4.70–$27.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$14K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #211 within Lips. It carries 3,631 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#211in Lips
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,631per listing
Listings tracked
37

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
43 months

Products

Top Korean Lip Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$34K$52K$69K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

57

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

46%

Top 20: 85%

Open market

25%

  • CNP32%
  • Torriden23%
  • ANUA6%
  • SKINTIFIC5%
  • Dr.Reju-All5%
  • Vitamasques5%

Demand

Korean Lip Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Korean Lip Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • korean lip balm186K/yr
  • lip serum100K/yr
  • cnp laboratory90K/yr
  • lip peptide44K/yr
  • torriden lip balm40K/yr
  • cnp laboratory propolis lip cerin39K/yr
  • torriden lip26K/yr
  • cnp31K/yr
  • korean lip care27K/yr
  • lip balm korean25K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Lip Balm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money10%−0.05

Expensive

Price point too high

Too expensive

Moist/Dry9%+1.74

not moisturizing

Doesnt hydrate

Not as moisturizing

Smell6%−0.04

not fragrance free

Bad smell

Very Strong Scent

Functionality-Overall5%−0.07

No results

Did not work

no real results

Allergies5%−0.05

got a rash

Allergic reaction

Irritating my skin

Love

Moist/Dry26%+1.74

Helps moisturize

Good moisturizer

SUPER hydrating

Soft Feel12%

Its soft

Glides on smooth

Smooth as butter

Quality-Overall8%+0.48

Excellent product

The tube is a good quality

They make high quality products with fantastic ingredients

Smell5%−0.04

fragrance free

light scent

Amazing scent

Value For Money5%−0.05

Good value for money

much less expensive

Price was fair

Return

1.0% Return rate 24% Fixable by listing

Functionality-Overall14%██▆▆▇▆

No results

Did not work

no real results

Advertised Vs Actual Product12%██████
Oily/Greasy9%█▇▇▆▆▅

It's very oily

Way too greasy

Very greasy

Smell8%██▇▆▆▇

not fragrance free

Bad smell

Very Strong Scent

Moist/Dry7%▇▇██▇▆

not moisturizing

Doesnt hydrate

Not as moisturizing

FAQ

Common Korean Lip Balm questions

Answered from the same tracked data.