korean lip balm
Worth a lookShows low returns (1.0%), but soft demand (-15.2% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$430K$430K/yr · 718K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$4.70–$27.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,630.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, korean lip balm is a $430K/yr Amazon United States market (718K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
korean lip balm market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $362K–$434K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #211
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 116 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
57
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
46%
Top 20: 85%
Open market
25%
- CNP32%
- Torriden23%
- ANUA6%
- SKINTIFIC5%
- Dr.Reju-All5%
- Vitamasques5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Top korean lip balm search terms
- korean lip balm186K/yr
- lip serum100K/yr
- cnp laboratory90K/yr
- lip peptide44K/yr
- torriden lip balm40K/yr
- cnp laboratory propolis lip cerin39K/yr
- torriden lip26K/yr
- cnp31K/yr
- korean lip care27K/yr
- lip balm korean25K/yr
Top korean lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CNP Honey Lip Butter - Propolis Lipcerin 01 Original Hydrating Overnight Manuka Lip Balm & Mask 12hr Long-Lasting Moisture Stocking Stuffers Gifts for Women 0.5 fl.oz.
CNP$14.274.2★4,251 rev
Torriden SOLID In Ceramide Lip Essence 0.37 fl.oz * 2 (Pack of 2) | Moisturizing Lip Essence for Glowy Plumped and Radiant Lip | Korean Lip Balm
Torriden$16.474.6★474 rev
CNP Propolis Jelly Lipcerin - 01 Honey Cake Hydrating Lip Balm & Gloss with Manuka Honey + Hyaluronic Acid Stocking Stuffers Gifts for Women 0.3 fl.oz.
CNP$13.764.3★1,022 rev
Torriden CELLMAZING Glass-Like Shine Lip Essence 11ml (0.37 fl.oz) | Weightless Hydration for Smooth Glossy Lips | 5D Collagen Peptide Jojoba Oil | Non-Sticky Korean Lip Care
Torriden$10.544.4★112 rev
Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz
ANUA$11.564.5★311 rev
Newest
by launch date
Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum Hydrating Lip Balm with Lipozip PDRN for Glowy Dewy Lips Gentle Exfoliating & Smoothing Lip Moisturizer Hibiscus & Lactic Acid 0.3 Fl Oz
Dr.Reju-All$12.68594 rev
HARUHARU wonder Rose PDRN Peptide Glowy Balm Instant Moisture Repairs Dry Cracked Lips 24HR Moisture No Waxy Finish Vegan Silicon Free Micro Plastic Free Tint-free 0.33 fl.oz
HARUHARU$12.24256 rev
Torriden CELLMAZING Glass-Like Shine Lip Essence 11ml (0.37 fl.oz) | Weightless Hydration for Smooth Glossy Lips | 5D Collagen Peptide Jojoba Oil | Non-Sticky Korean Lip Care
Torriden$10.54112 rev
Torriden SOLID In Ceramide Lip Essence 0.37 fl.oz * 3 (Pack of 3) | Moisturizing Lip Essence for Glowy Plumped and Radiant Lip | Gift for Women | Korean Lip Balm (Jelly Case Key Chain Included)
Torriden$22.59474 rev
Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz
ANUA$11.56311 rev
Trending
90-day click momentumAnua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz
ANUA$11.564.5★
HARUHARU wonder Rose PDRN Peptide Glowy Balm Instant Moisture Repairs Dry Cracked Lips 24HR Moisture No Waxy Finish Vegan Silicon Free Micro Plastic Free Tint-free 0.33 fl.oz
HARUHARU$12.244.6★
EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi
EADEM$23.874.6★
SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(00 Clear)
SKINTIFIC$11.014.2★
Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum Hydrating Lip Balm with Lipozip PDRN for Glowy Dewy Lips Gentle Exfoliating & Smoothing Lip Moisturizer Hibiscus & Lactic Acid 0.3 Fl Oz
Dr.Reju-All$12.684.5★
What buyers say about korean lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Helps moisturize”
“Its soft”
“Excellent product”
“fragrance free”
“Good value for money”
“Long lasting shine”
“smooth to apply”
“Cute color”
“Very Nice Consistency”
“Not sticky or greasy”
What buyers complain about
“Expensive”
“not moisturizing”
“not fragrance free”
“No results”
“got a rash”
“It's very oily”
“it is so sticky”
“Broke”
“doesnt help with wrinkles”
“Not thick”
Top return reasons
Common questions
- Is korean lip balm profitable to sell on Amazon United States?
- The niche generates $430K/yr across 37 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the korean lip balm niche?
- 21 brands and 57 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in korean lip balm?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 1.0%.
- When does demand for korean lip balm peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the korean lip balm niche?
- Listings span $4.70–$27.11; the average listing price is $14.47 (sweet spot $15–$100). The average incumbent carries 3,631 reviews — the moat a new listing must climb.