Skip to content

Korean Lip Balm

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -15.2% this quarter, so Korean Lip Balm is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$430K/yr718K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
46%top-5 click share · 21 brands · 57 sellers

Flapen Score

Korean Lip Balm against its category

The dotted line is the Beauty & Personal Care average. Past it, Korean Lip Balm is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Lip Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Korean Lip Balm 718K times last year and spent an estimated $430K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 718K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $430K a year.

Searches, last 12 months
718K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
4.1%
Market size, estimated
$430Ka year
Peak month
December2.2× the quietest month
Top search term
korean lip balm186K searches a year

02 · Price

A sale here is worth $14.47.

Listings sell for $14.47 on average, from $4.70 to $27.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $14.47 that is $11K to $14K a year per listing.

Average price
$14.47under the $15 to $100 sweet spot
Price range
$4.70–$27.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$14K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #211 within Lips. It carries 3,631 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#211in Lips
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,631per listing
Listings tracked
37

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
43 months

Products

Top Korean Lip Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

57

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

46%

Top 20: 85%

Open market

25%

  • Brand 132%
  • Brand 223%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Korean Lip Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Korean Lip Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • korean lip balm186K/yr
  • lip serum100K/yr
  • cnp laboratory90K/yr
  • lip peptide44K/yr
  • torriden lip balm40K/yr
  • cnp laboratory propolis lip cerin39K/yr
  • torriden lip26K/yr
  • cnp31K/yr
  • korean lip care27K/yr
  • lip balm korean25K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Lip Balm

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Value For Money”
1.0%of orders come back
“Expensive”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Korean Lip Balm questions

Answered from the same tracked data.