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Korean Hand Lotion

Fail

Demand is soft, at -43.7% this quarter, so Korean Hand Lotion is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$134K/yr82K searches / yr
90-day growth
-43.7%search demand this quarter
Competition
73%top-5 click share · 9 brands · 18 sellers

Flapen Score

Korean Hand Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Korean Hand Lotion is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Hand Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Korean Hand Lotion 82K times last year and spent an estimated $134K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-43.7%
Conversion, latest week
10.4%
Market size, estimated
$134Ka year
Top search term
curel hand cream25K searches a year

02 · Price

A sale here is worth $15.81.

Listings sell for $15.81 on average, from $4.35 to $40.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At $15.81 that is $20K to $24K a year per listing.

Average price
$15.81inside the $15 to $100 sweet spot
Price range
$4.35–$40.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,250–1,500
Revenue per listing a year
$20K–$24K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #500 within Foot & Hand Care. It carries 3,754 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#500in Foot & Hand Care
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
3,754per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Korean Hand Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • Brand 169%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 6%)

Demand

Korean Hand Lotion search demand

Weekly searches over the year. Pick a range.

1K750Mar '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Korean Hand Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curel hand cream25K/yr
  • korean hand lotion15K/yr
  • japanese hand cream12K/yr
  • curel extreme dry hand relief6K/yr
  • curel hand lotion8K/yr
  • yuskin5K/yr
  • innisfree hand cream3K/yr
  • curel extreme dry hand relief cream6K/yr
  • yube cream2K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Hand Lotion

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Smell”
0.6%of orders come back
“The smell was disgusting”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Korean Hand Lotion questions

Answered from the same tracked data.